Hai

Standout features:

• Modern and laid-back layout
• Descriptive product pages
• Unique effect on images and background

Hai is a women’s fashion apparel brand. Their website, made by Special Offer creative agency, is a thing of modern retail. It uses images of different sizes, where products are laid out naturally, models posing casually, surrounded by a relaxed color palette, and an overall laid-back approach to aesthetics.

Meanwhile, rudimentary, non-pretentious typography and minimalistic visual cues make way for a very easy-to-scan UX. CTAs use simple dotted line borders, while the only complex aesthetic element on the page is the glimpse of a video embedded in the background.

The main menu, which is at the top center where the website logo usually is, points to the shop portion of the site. Each product comes with a carousel gallery of professional images, a choice of size and color and a light blue Add to Bag button.