Standout features:
- Beautiful visuals
- Intro showreel
- Witty messaging
The BEAUSiTE Zermatt opened its doors back in 1907, during Switzerland’s golden age of alpinism. Exuding grandeur and luxury from its perch just above the city and offers one of the best views of the world-famous Matterhorn. A century-old history of peak opulence required a transformation that would lift it up in the eyes of both guests and employees.
And what better way to do that, than a new website? This is where the aptly named Positioner plunged its metaphorical ice axe.
Besides the general outlook, the agency became acutely aware that the hotel needed to address different consumer targets, strengthen its connection to Zermatt and Matterhorn, create a more contemporary image, and attract better talent, all while improving its brand awareness and value over time.
The resulting website offers a fresh approach to alpinism by concentrating on the leisure alpinist - the one inspired by adventure in all its forms. It showcases a contemporary peek into the lives of real people who dare, it's an adventure embodied — all shot in the style of “a Wes Anderson adventure in the Alps”.
With beautiful visuals and dry humor messaging full of British wit the website aims to transform online visitors and inspire them to take a slide down the conversion funnel before they ascend and become part of this new golden age of alpinism.
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