- Agency: IMPROZ Marketing
- Client: Houston Masterworks Chorus
- Category: Website Design — Nonprofit
- Location: Houston, Texas
- Project Brief: Redesign the website for a nonprofit chorus so concerts, education programs, and fundraising live on one organized site, with clear paths to auditions, tickets, donations, and volunteering.
A nonprofit website for a community choir serves singers, ticket buyers, donors, and volunteers all at once. IMPROZ Marketing rebuilt Houston Masterworks Chorus around three clear actions: Sing With Us, Donate, and Get Involved.
Houston Masterworks Chorus brings concerts and music education to the Houston area. Its old site had grown messy, and visitors struggled to find auditions, tickets, or ways to give.
The new homepage opens on a full-width concert photo under a deep navy overlay. A bold, all-caps mission statement sits on top in Poppins.
Next comes the chorus's story, built around the idea of a choir that doubles as a community. A circular-cropped portrait of the singers adds a personal touch.
Photo tiles for the three core actions follow right after. Each one sends you straight to auditions, giving, or volunteer sign-ups.
The Upcoming Events grid is built for concertgoers. Season artwork for Mosaics, Carols & Lullabies, The Skies, and Carmina Burana sits beside dates, venues, and Get Tickets buttons.
Further down, testimonials and impact stories show what the chorus means to its members. The Young Singer Competition, vocal workshops, and local collaborations each get their own spotlight.
The page closes with donate and volunteer calls, plus a row of partner logos. Deep navy and warm gold carry through every section, and the layout adjusts cleanly on phones.
Results & Impact
Houston Masterworks Chorus now has a professional site that matches its goals as a growing nonprofit. Visitors find the action they came for faster, and the chorus's programs and community work are easier to see.
- Three clear paths: Sing With Us, Donate, and Get Involved repeat as tiles and cards across the site
- Ticket-ready events: A season grid pairs artwork with dates, venues, and ticket buttons
- Program visibility: Competitions, workshops, and collaborations each get dedicated space
- Room to grow: The new structure scales as the chorus adds performances and programs
