Humphrys

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Humphrys Website Design
Article by Mladen Milosevic
Published Jun 13 2024
|
Updated Jan 07 2025

Standout features:

  • Union of tradition and contemporary design
  • Sleek presentation
  • Intuitive UI

Humphrys is a renowned textile manufacturer from Philadelphia that takes great pride in its rich history of artisanship and service going back 145 years.

Taking the brand to the new century, Cantilever rebranded the company with a fresh online look alongside an elevated, modern logo. The agency worked from the ground up to create a website that is both intuitive and matches the new branding's visual promise.

With its ample negative space, bold typography, and elegant visitor experience it's not only easy on the eyes, but it also offers straightforward and seamless usability.

The new site features a custom product configurator, so users can get a quote without talking to a salesperson. Now inside sales staff can confidently invest in prospective customer interactions, knowing that the lead is qualified.

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