Standout features:
- Great use of a single color for the entire website
- Animated elements that help with the storytelling
- Economical use of text
JoyHub is a provider of business intelligence solutions that automate rental owners’ and operators’ apartment management workflow. Their web design innovation is a brainchild of Zajno creative agency and uses animated 3D visuals that align the website’s appearance with the nature of the business.
According to the agency itself, the design translates notions such as “data-driven,” “technology” and “automation” with “chip patterns and binary code motives.” The website’s deep blue color and graphics reminiscent of blueprints were a conscious choice since blue is commonly associated with the technology industry.
The website itself is not packed with textual content. Instead, it communicates the company’s services and benefits through an array of visuals and a well-thought-out user journey and UX. The visual showcase of JoyHub’s interface is particularly helpful in that regard and so is the well-integrated explainer video.
The navigation itself is extremely concise, consisting only of “Product,” “About” and “Schedule a Demo” CTAs. The content on the homepage is enough for a visitor to learn all there is to know about the company and its products.
