Standout Features:
- Contrasting serif and sans-serif fonts
- Unique earthy color palette
- Asymmetrical layout
How can a real estate website move beyond the conventional to truly capture attention and book the right tenants? La Cour Appartements offers modern urban living in Quebec, and its website, designed by Imotep, aims to attract potential residents by showcasing its apartments and desirable amenities, and by breaking away from the real estate mold.
One way the website establishes a distinct personality is through its strategic typography choices. Specifically, its elegant, established feel comes from the bold Serif used exclusively for the "La Cour" identity and headlines. All other text — from navigation links to paragraph content — uses a straightforward geometric Sans-serif for maximum legibility.
Color selection further reinforces the brand's premium, lifestyle-oriented identity. Instead of stark corporate colors, the palette employs earthy tones: an off-white foundation, highlights of terracotta orange, deep forest green/teal, plus mustard yellow accents. This combination feels inviting — stylish, even — suggesting a homely, natural atmosphere.
Page structure itself employs dynamic, asymmetrical layouts to great effect. Rather than adhering to a grid, it layers images, maps, text, and color blocks atop each other. You’ll see lifestyle photos collaged with shots of the apartment’s exterior, for example. Such dynamism prevents visual fatigue, plus makes for more interesting content.
What sets this website apart is its departure from conventional real estate design. Its typography, color, and layout build a distinct brand personality that reflects the property, not just the industry. This means that the top real estate website designs go beyond simple listings, instead creating curated, personality-filled places that invite the right people to find the best homes.
