LACE

Standout Features:

• Webform popup upon site entry
• Sticky navigation menu and logo
• Strategic use of CTA buttons

LACE is a luxury brand that translates its architectural design sensibilities into high-fashion 3D-printed jewelry. Such intricate craftsmanship is embedded right into their website created by MOTIF, an agency specializing in eCommerce design.

Several high-contrast images showcasing the brand's fine jewelry are designated on the website. Upon site entry, visitors can see a Shop Now CTA button over a full-screen lifestyle banner. Several banners are scattered on the website, featuring some of the best jewelry sold by the brand -- an elegant way to inspire action!

And speaking of good openers, the web designers also integrated a discount webform that pops up upon arrival. Customers can get discounts when they subscribe to the newsletter.

Also, the sticky logo and main menu make it easier for customers to navigate the website. Some menu buttons expand to a dropdown list for quicker access to the inner pages.