Standout Features:
- Bold, high-contrast color blocking
- Modern typography pairing
- Immersive monochromatic image overlays
Dive Studio designed the website for LARAQ, an association with a mission to create a network of insurance professionals in Quebec.
The brand needed a site that felt modern and engaging, and the design uses a vibrant visual language to achieve this goal.
Firstly, it employs an assertive, three-tone palette of vivid vermilion-orange, electric cobalt blue, and soft lavender.
These are often used in large, unbroken rectangular blocks. The color fields form the backdrop for key headlines and calls-to-action.
The choice of high-saturation colors paired with generous white space creates a distinctly modern and youthful aesthetic.
Making an immediate impact is crucial for a landing page, as a 2011 Taylor & Francis study found that it only takes 50 milliseconds for users to form a good first impression of a website.
Headlines on the site are set in a high-contrast serif font, reminiscent of “Georgia” or “Merriweather,” which delivers a sense of formality.
This is paired with a clean, humanist sans-serif for the body copy and navigation, creating a nice balance.
This serif-sans-serif pairing is a classic editorial move. The serif font conveys authority, which is critical for a professional association, while the sans-serif improves on-screen legibility and keeps the site feeling fresh.
You'll notice that the large banner photos have a monochromatic color overlay. The images are desaturated, and a solid color from the brand's palette is placed over them.
This is a very on-trend approach for modern associations, such as the best insurance websites. It can be used to elevate what might otherwise be ordinary event or meeting imagery.
Every element here supports LARAQ's goal of encouraging the next generation of professionals to integrate and stay in the industry, making the site a true community-building tool.
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