Standout Features:
- Striking eco-friendly visuals
- Streamlined navigation for user ease
- Bold typography with modern color palette
Meridian Energy is a renewable energy company dedicated to providing sustainable power solutions for homes, businesses, and farms. Their mission to promote decarbonization is at the heart of their operations, and Emily Drysdale’s website design ensures this mission is powerfully reflected in every aspect of the digital experience.
One of the most compelling aspects of the design is its striking eco-friendly visuals, incorporating imagery of renewable energy sources like wind turbines. These are paired with a memorable character in a powerful pose, embodying the company’s mission to empower users to “make a difference” and immediately grab attention.
The streamlined navigation ensures seamless browsing experiences. The menu is neatly organized, with intuitive categories such as “For Home” and “Farm,” guiding users to relevant information effortlessly. Call-to-action buttons like "Join Now" or address input fields simplify engagement, leading users directly to their desired outcomes with minimal friction.
Typography and color play a pivotal role in maintaining the brand's modern and approachable feel. The use of bold typography with vibrant green and blue hues conveys optimism and trust while reinforcing the sustainable energy narrative. The incorporation of geometric accents throughout the design provides visual rhythm and continuity across the site.
Overall, the Meridian Energy website combines creativity with functionality to showcase an eco-friendly message while delivering a seamless user experience. Emily Drysdale has successfully created a visually engaging and purpose-driven professional services website design that aligns with Meridian’s values and their audience's needs.
