Onyx CenterSource

Standout features:

• AI-powered chatbot
• A well-executed navigation
• Lead-gen form

Onyx CenterSource is a Dallas-based payment processing solution for the hospitality and travel industry whose website, courtesy of Idea Grove, communicates the benefits and capabilities of their numerous products.

An excellent UVP messaging opens the user journey above the fold before the CEO’s quote, separated in a distinctive module, elaborates on the solution’s purpose and mission.

The remainder of the homepage delivers social proof with brands that use Onyx and it specifically helps travel agents and hoteliers.

A very contemporary sans-serif font is there to enhance the copy’s clarity. The journey ends with a lead-capturing form, while the chatbot icon in the bottom-right corner enables instant assistance to visitors.

The main menu navigation, although complex in its structure, is quite intuitive. Thanks to its “stickiness”, the visitor is always a click away from navigating to the desired page or to the smart search engine.