Standout Features
- Dedicated company culture/values page
- Neat placement of varied offerings/services (interconnected content system)
- Impressive use of high-res photos and video reels
Performance Contracting Group is one of the leading US contractors providing nearly thirty diverse trades to the industrial, commercial and non-residential markets.
Rather than optimizing singular websites for every specialized division, Gravitate built a single platform that elegantly supports and markets a wide array of services, directs users to the relevant point of contact and showcases not only the industry expertise but brand’s dedication to their customers and employees.
With so much detailed information on their offerings, industries, past and future projects on the menu, Gravitate created a complex interconnected content system. Related content dynamically populates on key points within users’ journey allowing for a seamless and intuitive exploration.
To streamline the contact experience further, prospective customers can reach out to national representatives effortlessly. Using geolocation tracking the site automatically populates information based on the user’s location for every industrial and commercial construction service page.
One of the more interesting features of this site, aside from the premium technical and aesthetic aspects expected from the project of such a scope, are expansive pages dedicated to job seekers and PCI’s distinctive corporate culture. Combining them with PCI’s recruiting tool entices talent to apply while lifting the heavy burden from the HR department.
