Standout Features:
- Purchase-oriented layout
- Feminine
- Vibrant gradient background
SkinnyBoostâs web design is inviting, fun, bold, and colorful, with a beachy vibe focused on its young female audience.
Understanding the primary goal of expanding SkinnyBoostâs reach through online sales on its website, Charcoal Grey Design crafted a purchase-oriented layout that ensures a seamless buying experience.
The intuitive navigation helps users easily find what they are looking for, and clear CTA buttons guide them through the purchasing journey. At the same time, an easy-to-use checkout process minimizes any friction that could deter customers from completing their orders.
In terms of aesthetics, the website establishes a distinctly feminine atmosphere. The design is centered around vibrant colors and photos of young women enjoying their time on the beach and women posing with detox packages. These visuals create an aspirational environment that encourages potential customers to envision themselves achieving similar results.
The vibrant gradients, transitioning from muted yellow to bold pink, deliver a beach, summer feel that conveys warmth and excitement. These gradients serve multiple purposes: they create visually appealing backgrounds for pictures, add energy to the overall design, and draw attention to call-to-action buttons. Combining these vibrant gradients with ample white space creates a clean and focused layout, preventing the design from feeling cluttered and overwhelming.
-preview.jpg)
