Standout Features:
- Modern and minimal
- Plenty of positive space
- Heavy typography
The Beijing-based fashion brand SoulGoods approached 553DR to design an elegant website that portrays the brand’s modernism and minimalism.
The design features sparse typography, but the headlines are large and bolded, making the white letters impactful on the black screen.
There’s a showcase of lookbooks to browse through, and the information about them is found in white square outlines.
The online shop stands out as the sole light-themed segment with extensive positive space, enabling the exhibited products to be placed under the spotlight. Clicking on a particular product grants you more detailed information on its characteristics and washing instructions.
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