Swish Suits Top Homepage

Swish Suits is an eco-friendly lifestyle brand that specializes in creating wetsuits customized for women’s bodies. Their decision to focus on developing eco-friendly products shows throughout their website’s layout.

The landing page uses a minimalist yet elegant web design. The top half of the page boasts a symmetrical layout with a centered navigation menu at the top. Underneath, a fully-capitalized company name written in a simplistic sans-serif typeface is featured. The user’s eye is drawn to a single still image in the center of the page.

The bottom half of the home page has an asymmetrical layout with a photo gallery that pops out into a slideshow of the image displayed on the left. It features a text box containing a call-to-action button, allowing users to sign up for the company’s newsletter.

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Swish Suits Top About Page

Remaining in the realm of minimalism, the About page also displays a single still image preceded by the title and anchor menu. However, the focus is on the text that spans the length of the page.

The font remains consistent throughout; however, to differentiate between quotes and biographical information, the font size, kerning, and leading are adjusted accordingly. This creates a great balance between text and white space. The lines of text are also kept short, reducing reader fatigue.

Swish Suits Top Blog Design

The blog displays more imagery, and it uses a deep scroll effect to encompass the additional content on the page. The size of the images and amount of text contrast in a way that allows the user to comprehend the image and corresponding information with ease.

On the right is a text box with a signup call-to-action button, which allows users to sign up for their email list, followed by a list of blog topic categories and image buttons that link to guides.

The Swish Suits website’s black and white color scheme and sans-serif font give the site a corporate feel while reiterating the company’s eco-friendly mission. The clean, basic layout keeps the site from feeling overcrowded with superfluous content, and it eases sitemap navigation overall.

All in all, Swish Suits created a compelling website design that encourages users to purchase a suit and join the adventure. 

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