Standout features:
- Interactive map website navigation
- Animated elements like clouds over the map
- Aesthetics that replicate the team’s target era
The Longest Road is a team of adventurers who took a unique, 10,000 miles road trip across the United Kingdom in a classic black Morgan 4/4 car, replicating the joyrides and field trips of old. The team organizes the exact same experience for avid and inquisitive travelers.
Their extraordinary website is the work of Pixelfish web design agency and it is every bit as adventurous and ambitious as The Longest Road crew’s route. It is, essentially, a massive interactive map of the UK, showing the team’s exact itinerary, roads they’ve taken, and places they’ve visited.
The map itself resembles the old Atlas maps down to the last detail: the 3D terrain, the typical fonts denoting the seas and mountain ranges – even the colors, sandy gold and burnt umber, lend an old-time feel to the map depicting a journey whose theme was very much bound to a bygone era.
The visitor moves across the map website by dragging their mouse cursor. Clicking on the white dots at every specific landmark opens a window with a short story about this particular part of the journey, along with some high-quality photos of the place.
The whole online experience is accompanied by a very unobtrusive and delicate soundscape of ambient sounds and bits of music from 1920-1930. At the top-right corner sits a hamburger menu icon that opens a massive navigation panel with links to the team’s story and handbook.
