Standout features:
- Unique homepage navigation
- Impeccable visuals
- Behind-the-scenes video
The Austrian-based beauty brand, Violet Feredo, was founded in 2009. Their website, courtesy of Filippo Vezzali creative agency, is a remarkable display of creativity, a visual-first approach, and out-of-the-box thinking.
Violet Feredo’s website opens with a full-screen video of fashion models in the process of having their dresses fitted and their makeup applied prior to posing for a photoshoot.
Clicking or scrolling on this opening page opens up the main home page which consists of stunning close-up photos of models. The big, striking typography spells out sections of the websites dedicated to cosmetics for different parts of the body: Eyes, Lips, Nails, Face, and Beauty Care.
Scrolling to switch from, say, Face to Eyes, changes the image to the one that emphasizes the current copy/body part and the page to which a user intends to click.
Clicking on one of the categories opens up the online shop portion of the website. The search filter, consisting of colors, type, and finish helps the user narrow down their search for the exact type of product they desire.
Violet Feredo’s fashion website design relies heavily on top-quality photography, creative navigation, and unobtrusive user experience. The design of the website radiates luxury and opulence with its lush colors and compelling visuals.
