WebFX provides omnichannel marketing roadmaps to help businesses establish a stronger online presence. Across its digital marketing portfolio, the company offers search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, conversion rate optimization (CRO), email marketing, and social media marketing. MarketingCloudFX encompasses WebFX’s marketing software solution designed to complement its digital media portfolio by enabling users to oversee the impact of their marketing activities and channels. As a testament to its excellence, the digital marketing agency has received prestigious accolades, including a Sammy and a Stevie Award.

• CHALLENGE: Polymer Solutions International (PSI), a provider of reusable material handling products, needed a digital marketing strategy to improve online visibility and increase revenue. The company struggled with low search engine rankings and limited website traffic, prompting it to seek assistance for amplifying its leads and conversions.
• SOLUTION: WebFX crafted a tailored digital marketing strategy for PSI, focusing on search engine optimization (SEO) and PPC. The SEO approach included targeting high-value keywords, optimizing website content, and building high-value backlinks. Simultaneously, WebFX developed a custom PPC strategy to drive conversions, leveraging industry-relevant keywords, ad copy, and optimized bid management.
• RESULTS: PSI experienced a 126% increase in paid search quote requests, a 22% boost in organic traffic, and an 18% rise in organic quote submissions year-over-year. These results translated into a substantial lead and revenue increase, positioning PSI for great success.