Are you looking for the right food and beverage branding agency to elevate your online presence, captivate a wider audience, and drive increased consumer engagement? Based on validated client testimonials and impactful case studies, this listing is a reliable guide for you to discover the foremost food & beverage branding agencies.
Drawn from over 1,000 companies, our list has been meticulously curated based on areas of focus, successful projects, client reviews, pricing, and industry recognitions. You can customize your search and filter them by team size, budget, fees, and other parameters. Additionally, we provide insight into our rigorous agency selection process that's designed to identify the top firms for F&B branding.
The Number 1 Food and Beverage Branding Agency as Selected by DesignRush Is...
Upstart Food Brands
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2015
- Location: St. Louis, MO
- Notable clients: Karuna, Blends By Orly, Foraged & Found, Saucy Rebellion, Cajou
A leading boutique, full-service branding agency specializing in food and beverages, Upstart Food Brands covers the entire brand commercialization process, providing food commodity entrepreneurs with brand story development, product mockups, custom photography and videography, brochure and menu design, pitch decks, identity materials, and merchandise design, among many other services.
Upstart’s team of professionals, alongside its industry partners in manufacturing and logistics, offers end-to-end support to diverse food business ventures, whether it's a small launch or a multinational expansion. From pioneering novel ingredients to refreshing an old brand, Upstart delivers a distinct personality, voice, and style to every client.
When Karuna, a wellness beverage brand, encountered an unclear information hierarchy, bland packaging, and failure to highlight product benefits, Upstart Food Brands stepped in for a complete rebranding effort to cover brand strategy, product naming, and packaging design. It developed a comprehensive 56-page report with recommendations, a target market and competitive landscape research, and a dynamic, sophisticated package design.
Ultimately, Upstart's cohesive rebranding initiatives with engaging storytelling and a premium package positioned Karuna as a competitive player in the plant-based beverage market.
Check Upstart Food Brands Agency Profile
Mudge
- Best for: Dairy products
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2022
- Location: Burbank, CA
- Notable clients: Beecher’s, Doozy Pots, Ian's, Fringe, Oberto
Blending creativity with strategic insights in the food commodities domain, Mudge offers core branding services like strategy workshops, brand story development, messaging strategy, naming and creative campaigns, identity design, brand activation, digital and social marketing, and in-store point-of-sale (POS) materials.
Mudge provides clients with the flexibility to curate bespoke programs through special service packages, namely, start-to-finish branding and packaging, a four-week innovation accelerator, a three-week emerging brand accelerator, and a brand activation subscription.
Beecher’s, a cheese brand, enlisted Mudge's services to assist with an anniversary campaign that also raised awareness for its expanded product line of drips, splashes, and frozen goods. Tasked with creative direction, product and lifestyle photography, video, and POS, Mudge produced 12 videos featuring real fan reviews, paired with macro shots of Beecher’s products. These were strategically deployed on YouTube, Instagram, and LinkedIn.
Mudge’s campaign for the client generated 54 million impressions and a significant increase in sales and brand awareness, as indicated by post-campaign surveys.
DePersico Creative
- Best for: Homemade casserole recipes
- Average hourly rate: $155
- Minimum budget: $1,000
- Founded: 1977
- Location: West Chester, PA
- Notable clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese, Ball Park Buns & Rolls
Operating as a specialized food & beverage branding agency for over four decades, DePersico Creative is trusted by regional and national brands to develop strategic tools and decorative elements for generating interest, sparking purchasing decisions, and increasing profits. With a budget-friendly and agile pricing scheme, it ensures a holistic branding approach and accessibility to expert services, such as brand analysis, product positioning, naming and creative linguistics, logo and package design, photography, and marketing materials.
DePersico Creative revamped Idahoan's packaging design to modernize and enhance shelf appeal. The agency developed a new package concept that used enticing product photography and engaging language to convey a premium restaurant-quality product. It also extended its services to include marketing and sales materials, such as product imagery and POS displays.
The collaboration yielded a 75% increase in sales. Idahoan even received the Best New Product Award from Better Homes and Gardens based on votes from 80,000+ American consumers, and the Excellence Award in Design from the Paperboard Packaging Council.
Check DePersico Creative Agency Profile
Meyocks
- Best for: Spirits
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1984
- Location: Des Moines, IA
- Notable clients: Foundry Distilling Company, Flying Dutchman Spirits, Copper Cross, Topco, Hy-Vee
As a dynamic, full-service branding agency with 40 years of food and beverage industry experience, Meyocks commits to helping businesses "Mean More®" by creating a value-driven F&B branding, with a specialty in spirits. Its services encompass market research and insights, strategy and planning, copy and graphic design, media buying, content and social media marketing, lead generation, package design, analytics, and PR.
A member of the Advertising and Marketing Independent Network (AMIN), Meyocks is connected to more than 50 independent agencies and 3,100+ communications professionals worldwide. This affiliation grants Meyocks global access to extensive media research, diverse marketing talent, and local market connections, enabling it to effectively respond to the clients’ changing requirements.
Foundry Distilling Company sought Meyocks' assistance with brand identity development and package design for its core line of vodka, rum, and gin. The agency created a branding system that blended heritage with contemporary aesthetics. As a result of Meyocks' efforts, the distillery gained traction locally, in Des Moines, as well as nationally. The team's packaging design work also received the Graphic Design USA American Package Design Award.
The Food Brand Guys
- Best for: Healthy nourishment
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2002
- Location: London, UK
- Notable clients: Gosh!, New Wharf Brewing, Nutrition Kitchen, Wraps & Wings, Naked Biotics
Elevating F&B brands into the spotlight for 20 years now, The Food Brand Guys caters to a wide range of clients, from disruptive newcomers to established market leaders, with the goal of forging lasting connections with their intended audience.
A certified B Corporation, the firm prioritizes creativity and delivering ideas with substantial value for investment through Your Brand Platform™. This is a proprietary brand design process involving the development of brand propositions and digital marketing strategies for an effective business launch and promotion.
One of many successful projects The Food Brand Guys took on was Gosh!, a vegan food brand looking to transition from a niche market to a mainstream audience. Upon analyzing historical data, the agency identified areas where the Gosh! community showed low engagement.
Its team then used exciting food photography and recipes for social media marketing to emphasize the client's selling point as a completely plant-based brand. The Food Brand Guy's revamped brand positioning for Gosh!, connected it to a broader consumer base, and tapped into the growing consumer trend towards healthier living.
Check The Food Brand Guys Agency Profile
Active Ingredients
- Best for: Canned goods
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2004
- Location: Sausalito, CA
- Notable clients: Chicken of the Sea, Genova Seafood, Lindsay, dosa, Amy's Kitchen
Headquartered in Sausalito, California, with staff members based in San Francisco, Portland, LA, New York, and Seattle, Active Ingredients is a boutique branding agency leveraging digital-forward strategies to amplify consumer packaged goods (CPG).
Active Ingredients excels in online ecosystem strategy, narratives, voice, brand positioning, messaging and copywriting, photography and animation, social media management, paid influencer partnerships, as well as recipe development and food styling. The agency's additional food and drinks branding capabilities extend to Amazon campaigns, promotions, and optimization.
A great example of Active Ingredients’ expertise is the Chicken of the Sea rebranding, brand image, digital presence, and consumer engagement strategies. To do this, the agency incorporated bright colors, ocean-inspired visuals, candid lifestyle photography, and rich sustainability stories into the client's website.
This aimed to foster trust, transparency of the manufacturing process, and a sense of community around the brand. The branding initiatives shifted Chicken of the Sea from being perceived solely as a seafood sourcer into a lifestyle brand with a unique perspective.
Check Active Ingredients Agency Profile
Aid&Abet
- Best for: Ready-to-eat meals
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2010
- Location: Philadelphia, PA
- Notable clients: Wok Street, Mai Sushi, Love Beets, Genji Sushi, NutriGreens
Aid&Abet is a specialized agency exclusively dedicated to branding consumer goods and natural food products. Acting as its clients' creative partner, Aid&Abet emphasizes the importance of uncovering brand stories and understanding the consumers' motivation for purchasing in order to convey authentic messaging. Its key services include brand identity creation, marketing strategy, website design and development, logo design, print and packaging design, and eCommerce.
A provider of on-the-go Asian-inspired dishes, Wok Street hired Aid&Abet to overhaul the visual identity and packaging design for its pre-packaged food offers. The brand refresh coincided with the business's evolving goals, like planned store expansions and menu updates, and the agency rose to the occasion.
Aid&Abet's brand identity and design solutions combined historical context, cultural elements, and strategic branding considerations to reimagine Wok Street's identity. Producing vibrant aesthetics with smarter labeling, the agency introduced a cohesive branding system while also facilitating scalability for the client.
Check Aid & Abet Agency Profile
FoodMix Marketing Communications
- Best for: Agricultural produce
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2000
- Location: Elmhurst, IL
- Notable clients: Gills Onions, Nature Fresh Farms, Smithfield, Rockit Apple, Broaster
FoodMix Marketing Communications is a full-service food & beverage branding agency whose expertise spans marketing consumer packaged goods (CPG), food processing, convenience stores, and the grocery perimeter. It has a team of data specialists, designers, storytellers, and strategic thinkers who share the same enthusiasm in keeping up with culinary trends and innovations. These professionals leverage the proprietary Brandmix™ process for building and executing the Brand Love groundwork.
FoodMix Marketing Communications offers research, strategy, creative services, communications, innovation in culinary ideation and market validation, as well as sales support.
FoodMix was presented by Gills Onions with an outdated corporate image that failed to reflect its standards and mission. To address this, the agency leveraged ads, posters, website design, social media, and PR that highlighted Gills' excellent quality. The centerpiece of the branding effort was the Onionology campaign which used strategic color nuances and stamps to symbolize the company's heritage and its forward-thinking approach.
Through innovative design and messaging, FoodMix elevated Gills as a leader in the industry, increasing its recognition, engagement, and loyalty among consumers and foodservice operators alike.
Check FoodMix Marketing Communications Agency Profile
Murmur Creative
- Best for: Coffee drinks
- Average hourly rate: $160
- Minimum budget: $25,000 - $50,000
- Founded: 2007
- Location: Portland, OR
- Notable clients: Central City Coffee, Vero Coffee & Gelato, Groundwork Coffee, Woodlawn Coffee, Ninkasi Brewing
As a B Corporation-certified F&B-focused branding agency, Murmur Creative values sustainability, healthy partnerships, and customer relationships, as well as supporting global and local communities. It's a one-stop shop for art, copy, and code, providing comprehensive expert branding and website solutions.
Murmur articulates the visionary essence of consumer products through developing brand guidelines, names, logos, print materials, and packaging designs. With a holistic approach to branding for food and drinks, it also offers eCommerce web design, hosting, and messaging, plus SEO and UI/UX design.
Central City Coffee partnered with Murmur Creative to design a packaging that would stand out on store shelves while embodying the brand's ethos of women empowerment. Together, they developed striking illustrations for the female archetypes.
The naming process went through iteration and refinement until they arrived at the perfect product names. The collaboration between Central City Coffee and Murmur resulted in branding and packaging that effectively resonated with buyers and also positively impacted the client's bottom line.
Check Murmur Creative Agency Profile
SMAKK Studios
- Best for: Sweets and snacks
- Average hourly rate: $165
- Minimum budget: $25,000 - $50,000
- Founded: 2011
- Location: Brooklyn, NY
- Notable clients: Little Spoon, Spare Food, Vikre, Floof, Liiv
SMAKK is a branding agency guiding brands in the F&B vertical to stand out both on the physical and digital shelves. It houses a team of seasoned strategists, creatives, and technologists who collaborate to solve business challenges and identify unique growth opportunities. SMAKK offers brand development services, alongside visual merchandising, retail readiness, eCommerce shipping programs, and omnichannel content planning, strategy, and execution.
When Little Spoon, a baby food brand, wanted to expand into the big-kid market, it turned to SMAKK Studios to craft packaging for the new product line. The agency used playful fonts and fun category and product names, original illustrations, and "power badges" to sprinkle excitement onto the design. Its services also extended to visual identity, graphic and user interface (UI) toolkit development, and brand photography.
As a result, the sophisticated aesthetic appealed to parents and children alike and made mealtime a delightful experience. The marketing toolkit provided by SMAKK enabled Little Spoon to effectively communicate its message across various channels and further strengthen its position in the food market.
Check Smakk Studios Agency Profile
How We Picked the Best Food & Beverage Branding Agencies
DesignRush assesses creativity, technical expertise, client satisfaction, and industry reputation when ranking firms with specialized branding service offers for food commodities and beverages. Leveraging our executive team of industry experts, we delve into each agency's portfolio and achievements that set them apart in the competitive landscape of F&B branding.
Here are the criteria we adhere to when selecting the top food and beverage branding agencies:
- Vetted reviews: Quality of work and client satisfaction defining their authority in the category
- Robust portfolio: Successful projects in branding for food and drinks, plus detailed case studies with processes and outcomes
- Accolades and press mentions: Noteworthy awards for innovation and thought leadership
- Team bios: Workforce's profiles, relevant F&B branding experience, and specializations needed in the field
- Food & branding expertise: Creativity and proven skills in brand identity, strategy, development, and positioning
Read the DesignRush Agency Ranking Methodology in detail and understand better the steps we take to curate our listing.
10 Most Popular Food and Beverage Branding Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Upstart Food Brands | St. Louis, MO | Inquire | Under 49 | Overall |
| Mudge | Burbank, CA | $150 | Under 49 | Dairy products |
| DePersico Creative | West Chester, PA | $155 | Under 49 | Homemade casserole recipes |
| Meyocks | Des Moines, IA | Inquire | 50 - 99 | Spirits |
| The Food Brand Guys | London, UK | Inquire | Under 49 | Healthy nourishment |
| Active Ingredients | Sausalito, CA | Inquire | Under 49 | Canned goods |
| Aid&Abet | Philadelphia, PA | Inquire | Under 49 | Ready-to-eat meals |
| FoodMix Marketing Communications | Elmhurst, IL | Inquire | Under 49 | Agricultural produce |
| Murmur Creative | Portland, OR | $160 | Under 49 | Coffee drinks |
| SMAKK Studios | Brooklyn, NY | $165 | Under 49 | Sweets and snacks |
Best NY Food and Beverage Branding Agencies
195 Companies - Rankings updated: April 02, 2026
Every agency featured on DesignRush is vetted for expertise and client satisfaction to support your decision-making. Some listings may be sponsored.
We elevate brands and push luxury forward.
Based in New York, VMGROUPE is a comprehensive luxury branding and digital creative agency. Our expertise spans branding, content creation, digital storytelling, and performance marketing, catering to renowned brands in the beauty, fine jewelry, fashion, fine food, wines & spirits, real estate, and luxury [... view VMGROUPE profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Better Is Possible.
Every brand has a story. Our story revolves around creativity & the desire to help brands disrupt the norm. Our initiative is to position brands in an engaging, memorable & creative narrative through visual art. [... see all RAW GUILD STUDIOS, LLC reviews ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
We Build Business.
Web Design Heaven is a Modern NYC Professional Digital Marketing Agency since 2011. [... see all Web Design Heaven reviews ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Purpose-built for ambitious & beloved brands.
Domaine is the world's largest Shopify design and development practice. We are a team of commerce experts dedicated to creating, building, and growing ambitious and beloved brands through strategy, creative, technology, and marketing services. As pioneers and not just participants in our industry, we are [... see all Domaine reviews ]- Location
- New York City, New York
- Number of Employees
- 250 - 499
Amplify Your Brand, Think Big: Your Fashion Branding Partner
Think Big Design Group, located in Soho, New York, is a design fashion branding agency that thinks big for clients in the beauty, health, hospitality, food, fashion, and fitness industries. Our multidisciplinary team of creative professionals specializes in bringing ideas to life through innovative design [... view Think Big Design Group profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 3 Projects Listed
Expertly Crafted Disruption
Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up your business. [... view Ruckus profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 4 Projects Listed
Milk Has the Power To Turn a Newborn Calf Into a 2,400LB Bull.
No matter how you slice it, MiLK&BULL makes sense. With a team of dedicated visual story tellers, we make sure that your business is not only conveyed properly but beautifully. Every collaboration deserves to be as eye catching as a Bull walking down 5th ave. We don’t settle for less and neither should [... view MiLK&BULL profile ]- Location
- Hastings-on-Hudson, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Design and Innovation for Brands
We are an independent full service design agency specializing in industrial design, branding, and packaging. Established in 2002 we have helped bring hundreds of products to life and work closely with our clients to ensure that their brands deliver the best presentation and user centered experience possible. [... view Swerve profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
A Leading Brand Naming Agency for You!
River + Wolf is an esteemed agency specializing in brand naming, catering to the creation of product names, company names, and service names. Get in touch to know more! [... view River And Wolf profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 5 Projects Listed
The Fastest Brand in the World to Reach #1. Remote · Global Teams · Worldwide Clients
TenGap.com is a creative digital agency that transforms ideas into immersive brand experiences. Our innovative team blends design expertise with cutting-edge technology to deliver tailor-made solutions for businesses worldwide. From bespoke websites to strategic digital marketing, we drive growth and inspire [... view TenGap.com profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
We Build Powerful Brands That Connect and Inspire
We are SUVA, a full-service design and branding company. Helping clients discover their fundamental purpose, make an emotional connection with their audience, build trust and create loyalty. Through close collaboration, deep strategy, powerful storytelling, and beautifully crafted designs, we create [... view SUVA INC profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
We Redefine Branding
Tank harnesses the power of design, language and technology to simplify intricate matters and deliver compelling solutions. Since its establishment in 1994, Tank has been seamlessly integrating design and technology to assist businesses in creating unforgettable brand expressions through a hands-on [... view Tank Design profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $190/hr
- Portfolios Count
- 3 Projects Listed
Bold Branding, Honest Storytelling
FRANK Collective is a creative agency specializing in branding, strategy, design, content, and digital experiences. With a focus on clarity, boldness, and authenticity, the agency crafts distinctive brand identities that capture audience attention and drive long-term growth. FRANK has partnered with industry [... view Frank Collective profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $30/hr
- Portfolios Count
- 3 Projects Listed
Your dream, our craft - Mobile and Web Solutions
Dreamcraft specializes in developing top-tier, comprehensive solutions for both mobile and web platforms, elevating your business and propelling it to new heights with unparalleled quality. [... view Dreamcraft profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Make the right move with us
At Huge, we foster business growth through UI/UX designs that resonate with people. [... view Huge profile ]- Location
- New York City, New York
- Number of Employees
- 1000 & Up
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Inspiring Results through Integrated Marketing
At Pace Communications, we partner with leading Fortune 100 and notable brands, delivering integrated brand storytelling that spans 17 industry verticals. As your dedicated and agile marketing extension, we create better experiences for customers and employees. With audience-first creativity, fueled by data [... view Pace Communications profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Big Thinking for Brands With Ambition
With a fresh and unexpected approach, we challenge norms and expand your business into new horizons. Specializing in experiential marketing, we excel in developing impactful communication strategies and achieving impressive results. Choose The A Team LLC to fuel your brand's growth with visionary thinking. [... view The A Team LLC profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 5 Projects Listed
Viewing Branding & Packaging Through a Unique Lens
Kaleidoscope, inspired by the uniqueness of a kaleidoscope, combines various elements to offer fresh perspectives on brand solutions and package design. Our diverse collective of thinkers, designers and makers provides solutions rooted in Strategy, Design, and Realization, effectively balancing abstract [... view Kaleidoscope profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $100/hr
- Portfolios Count
- 5 Projects Listed
Strategic Brands. Global Impact.
Weve helped brands make their mark through strategy, identity, and marketing. We craft visual solutions that boost visibility, define identity, and drive revenue growth. [... view SpellBrand profile ]- Location
- Hyde Park, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Giving Shine To Your Product
One-stop place for any kind of Custom Boxes. Get high-quality products with a flexible and simple Custom Packaging process and an end-to-end online packaging solution for Custom Boxes with logos. [... view Dodo Packaging profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Branding & Design Agency | Jacob Cass
JUST Creative is an award-winning branding & design agency specializing in brand strategy, brand design & rebranding. [... view JUST Creative profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Web Design Studio For Modern Brands
Strategic web and brand design studio serving service providers, small businesses, and e-commerce brands. We specialize in conversion-focused website design, brand identity development, and UI/UX design that positions clients as industry experts. [... view Rosella Studio profile ]- Location
- Rochester, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Vision, Meet Revolution.
RadCap is a Brooklyn-based creative studio specializing in web, print, and branding solutions that amplify bold ideas and build cohesive visual identities. [... view RadCap profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
One Stop Shop for Fashion + Lifestyle Content
Meet your new favorite production tool, you never knew existed. Our world class team of originators presents you with thousands of options for your next production. We have everything under one roof needed for your project, saving your time and money and all those pesky middlemen fees. [... view Klickpicks profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
We Create Designs That Attract, Engage, Sell.
Based in NYC, InklyDesign crafts visually striking, sales-driven designs. From branding to viral content and websites, we deliver impact without breaking your budget. [... view InklyDesign profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Crafting Brand Growth To Generates Results.
Jim Rowe Marketing is a boutique branding agency boasting a distinguished 10-Step Brand Growth Workshop Process, led by a seasoned strategic brand marketer with over 45 years of experience in both major and niche brands, across agency and client-side domains. Our approach is underpinned by the critical [... view Jim Rowe Marketing profile ]- Location
- Hempstead, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 3 Projects Listed
Driving Growth for the Worlds Leading Brands.
Mindgruve is a San Diego headquartered, full-service digital marketing, commerce, and data-technology agency founded in 2001. With more than 400 strategists, creatives, media planners, data scientists, and engineers across multiple U.S., Latin America, and European offices, the agency delivers integrated [... view Mindgruve profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
We Spark the Connection. You Own the Conversation.
We combine big agency experience with a boutique's agile attitude. In a world of commoditized services, bicom takes a high-touch, relationship-based approach to connecting leading brands with target audiences through media and influencer engagement, digital content and engaging experiences. [... view Bicom profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Designing with Purpose, Creating with Passion.
Hey there! My name is Emily Anfinson, I'm an award-winning graphic designer and digital media marketer with a proven track record of creating designs across print and digital platforms. [... view Emily Anfinson Design LLC profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Professional Stylists for Your Business
At Telenkov, we are driven by a passion for crafting exceptional digital experiences that make a lasting impact. Our goal is to bring your ideas to life through creativity, expertise, and meticulous attention to detail. [... view Telenkov profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
A strategic creative marketing agency
From concept through production, we have all of your marketing and creative needs covered. [... view Tiara Agency profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Crafting Joy, Connecting Hearts.
Hello Monday builds better businesses by harnessing joyful digital ideas, immersive experiences, and smart connected platforms that forge emotional connections between brands and their audiences. Whether its product innovation, dynamic digital campaigns, or crafting unique brand identities, we approach every [... view Hello Monday profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $185/hr
The Home of Creative That Earns.
Praytell is a creative communications agency thats shaking things up. We believe social media, PR, and influencer marketing work best together. Rooted in strategic and creative thinking, we craft Creative That Earns whether its attention, sales, or a high five! [... view Praytell profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Minimal Budget
- $10,000 - $25,000
Matching Talent With Success
Artisan Talent is a premier creative staffing agency that has been redefining talent solutions since its inception. Committed to excellence, we offer a comprehensive suite of services tailored to the unique needs of the creative, digital, and marketing industries. [... view Artisan Talent profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
A Boutique Marketing Agency for Small Businesses Who Want To Grow Their Business
Helping passionate small business owners with their digital marketing so they can grow their business & spend more time doing what they love. [... view Emily Lynn Caulfield Creative Studio profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We create yummy brands
Creative, lucid, and pragmatic marketing and communications agency. We create « mouth-watering » strategies, solutions and real business value for our clients. [... view L'eau A La Bouche profile ]- Location
- Island Park, New York
- Number of Employees
- Under 49
Singular ideas, strong brands.
Base Design is an international network of studios located in Brussels, New York, Geneva, and Melbourne. Our team of creatives, strategists and digital experts design and develop simple yet powerful brands and build unique personalities. [... view Base Design profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
We Bring Big Ambitions to Life.
Pereira O'Dell is an independent creative agency that lives for the big swings. We believe that it's in that pursuit of finding something bigger — something better than what exists — where we discover what really matters to people and brands. At Pereira O'Dell, we bring big ambitions to life. For the past [... view Pereira O'Dell profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
We build rich branding rooted in real life.
The bread and butter is a strategic brand consulting agency founded in London in 2004. It has since expanded its global impact, with offices in both New York and Seoul. Specializing in sustainable branding, it provides clients with long-lasting, adaptable yet competitive brand strategies and broader strategic [... view The Bread And Butter profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
We Don't Chase Trends. We Set Them.
RAW Marketing Agency is a full-service creative and digital marketing agency helping small and medium businesses build bold brands and grow online. We specialize in branding, web design, SEO, social media marketing, Google Ads, Meta Ads, content marketing, and influencer marketing all through flexible monthly [... view RAW Marketing Agency profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $1,000 - $10,000
The Creative Agency for Ambitious Brands.
Let's be honest, if your marketing isn't Bold-And-Disruptive, it's bad. Just not our kind of BAD. Bartley & Dick, is the creative agency for ambitious brands. We create disruptive communications through collaborative insights, entertainment marketing, award-winning creative and (some would say) insane [... view Bartley & Dick Brand Communications profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 2 Projects Listed
Everything Starts With a Spark.
Spark is a digital marketing and brand technology firm. We develop and design websites, mobile apps and engage in many other digital marketing services. [... view Spark Digital LLC profile ]- Location
- Central Islip, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $90/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
We Connect Beauty Brands With Their Target Audience!
A&E is a full service digital marketing agency specializing in media buying, influencer marketing campaigns, social media management, events, branding and content creation (photo and video production). We are a media agency that grows brands digitally! We utilize social media techniques known only to macro [... view Amra & Elma profile ]- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- $1,000 - $10,000
Life’s a Pitch.
Your company's story deserves to be heard, nationally. Ready to make headlines? Step into the spotlight. Get the publicity you deserve. [... view Ruby Media Group profile ]- Location
- White Plains, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $350/hr
Creative Solutions That Propel Growth
At Im Off Design, we partner with startups and growing CPG brands to create distinctive, scalable identities through considered, strategy-driven design.From complete brand overhauls and custom Shopify websites to eye-catching graphics for your next product launch, we deliver approachable, conversion-focused [... view I'm Off Design LLC profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
Easy To Understand. Impossible To Ignore.
BASIC/DEPT is a global branding and experience design company. We design and develop brand programs and digital platforms for the world's most renowned companies. In a digital-led and experience driven economy, clients engage us to help them envision and create their future. Were a modern partner for [... view Basic Agency profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Portfolios Count
- 1 Project Listed
Dragon Rouge is a global creative agency.
We assist our clients design strategies, build new products, new services, and remarkable experiences by utilising insight, foresight, and creativity. [... view DRAGON ROUGE profile ]- Location
- New York City, New York
- Number of Employees
- 250 - 499
- Portfolios Count
- 1 Project Listed
Building Brands With Intent
Elmwood is an award-winning, internationally acclaimed brand consultancy that combines strategic insight with creative excellence, helping brands evolve quickly and effectively through every experience they create. [... view Elmwood profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 1 Project Listed
Unveiling Brands With Distinction and Expertise
BrandTuitive, located in New York City, specializes in uncovering the essence of brands and creating compelling narratives to resonate with diverse audiences. With a team of creative strategists, designers, and writers, BrandTuitive collaborates closely with clients to bring their brand visions to life. [... view BrandTuitive profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Portfolios Count
- 1 Project Listed
Specializing In Creating Branding Design & Packaging Design.
CityState Creative is a boutique design agency based in Brooklyn, New York, specializing in branding and packaging design for bold, forward-thinking brands. [... view CityState LLC profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Food and Beverage Agency Hiring Guide
What is a food and beverage branding agency?
A food and beverage branding agency is a specialized service provider that helps food and beverage businesses get more value out of their products by building a unique brand image and highlighting their unique qualities.
By establishing a brand identity that makes these commodities stand out, food and beverage branding agencies help clients sell more to consumers. Moreover, comprehensive F&B branding helps businesses with better product placement, i.e., securing contracts to supply goods to other establishments in the food industry, such as markets and restaurants.
Due to the specialized nature of their industry, food & beverage branding agencies face unique challenges and responsibilities, different from those of traditional branding firms. Let's take a look at them:
Knowing the industry trends
F&B industry trends extend to food trends, health and wellness trends, and packaging trends. For instance, 77% of consumers want to prioritize health while still indulging in familiar and comforting foods, so F&B-focused branding agencies need to consider such insights when creating a branding strategy. Moreover, they ought to anticipate and adapt their strategies to evolving consumer tastes while also emphasizing a product's nutritional benefits and natural or organic ingredients.
These trends also extend to packaging, which is a crucial branding tool not only visually but in communicating brand values as well. In those terms, eco-friendliness stands front and center as an emerging norm, especially as consumers are willing to pay a premium for products in environment-friendly packaging.
Maintaining brand authenticity and storytelling
Authentic storytelling implies knowing the competitive landscape and understanding user intent and the different audience segments and using that knowledge to craft a brand’s messaging. After all, consumers in the food and beverage niche often value transparency and sincerity in promotion, and 81% of them are interested in knowing what happens "behind the scenes" of food preparation, which is a great way to give them a story that will capture their attention.
With numerous food commodities vying for consumer awareness, how a branding agency takes advantage of the opportunity for businesses to foster a genuine connection with them is imperative. The result of successful and authentic F&B branding often results in a narrative that’s emotionally appealing and encourages social sharing.
Creating memorable sensory experiences
Unlike many other products, food and drinks engage multiple senses, including taste, smell, and touch. To illustrate this point, it's noted that the appearance of food significantly impacts consumers' choices, with 31.9% of them indicating its influence.
A proficient food & beverage branding agency can craft a compelling sensory journey for consumers, immersing them in the experience and ultimately, persuading them to make a purchase.
Considering seasonality, localization, and cultural sensitivity
As food preferences can vary by season and region, F&B branding agencies need to develop strategies that navigate these variations by tailoring their branding efforts to align with specific intended markets.
Moreover, food and drinks are deeply intertwined with culture, so branding agencies should be sensitive to cultural nuances, preferences, symbols, and culinary traditions when formulating strategies.
Complying with regulations and standards
A food & beverage branding agency should have in-depth knowledge of the local and international regulatory requirements related to package labeling, trade measurements, health claims, and nutritional information.
What services do food and beverage branding companies provide?
Food & beverage agencies create and enhance the brand image of businesses that manufacture or sell these commodities, as well as their products. Their primary responsibility is to differentiate their clients in the market. They also develop a professional look for all branding collaterals, ensuring that the aesthetics, themes, tone of voice, typography, and color palettes are coherent.
These are the key services a food branding agency provides:
- Market and competitor research: Defining the target demographics and unique value proposition of products; identifying opportunities and building a strategic plan for brand growth
- Brand naming: Coming up with creative names of different product lines
- Brand positioning: Conceptualizing the brand voice, messaging, and identity, and the core values around which a business operates
- Brand guidelines: Documenting the brand elements in a single resource or file that serves a reference for ensuring consistency across all branding materials and touchpoints
- Logo design: Exploring and sketching logo concepts, iteration, digital rendering, and presenting them until finalization and delivery
- Packaging design: Producing original designs for packs, boxes, or wrappers that complement the product and comply with labeling requirements
- Ongoing marketing and advertising support: Launching new products or repositioning existing ones and creating buzz around them through promotional campaigns
- Rebranding: Updating outdated concepts to refresh and elevate a brand's image
Nestle Drumstick, an ice cream brand, approached The GRO Agency following a recent refresh of the master brand and the introduction of an innovative product line called "Crushed It," which featured cookie-crumb-coated ice cream cones and bars. The client sought to revitalize and modernize its brand portfolio, requiring creative packaging solutions for both new and existing SKUs.
For example, The GRO Agency, which specializes in food & beverage branding, was primarily tasked to:
- Develop a product-specific, sub-line logo to mirror the core brand's color palettes and layout, but also distinguish it from the existing Drumstick logos, catching the consumer's eye and reinforcing the product experience
- Use product messaging, coupled with enticing photography, to emphasize indulgence and taste as primary decision-drivers, showcasing the product's appeal
The GRO Agency successfully refreshed the brand while effectively launching the "Crushed It" product line, enabling Nestle to boost its sales by 17% and regain its leading position in the market.
How much do food and beverage branding agencies charge for their services?
On average, food & beverage branding agencies charge $100 to $300 per hour. The final pricing will depend on the services rendered and the client's business size.
Here's a breakdown of the costs for branding services in F&B:
- Brand identity: $1,000 - $5,000+
- Market research: $1,000 - $7,000+
- Logo design: $2,000 - $8,000+
- Visual style guide: $2,500 - $5,000+
- Brand Book: $3,000 - $4,000+
The top 50 food & beverage branding agencies on DesignRush charge an average of $102 per hour. 14.6% of them on the platform accept projects with a minimum budget of $1,000, while 1.4% accept projects with a $50,000 minimum budget.
Why should I hire food and beverage branding companies?
Hiring a food & beverage branding agency can provide you with the strategic guidance, creative expertise, and premium resources needed to build a strong and memorable brand that resonates with consumers and drives business success.
It can offer significant advantages, such as:
- Expertise: Understanding the nuances of the niche, e.g., consumer trends, buyer preferences and behaviors, market dynamics, competitors, challenges, and unique opportunities
- Differentiation: Identifying your unique selling points and effectively communicating them with the intended audience
- Creative execution: Developing engaging visuals, web copy, blog posts, social media captions, photographs, packaging design, signages, and advertisements
- Digital dominance: Proficiently using social media platforms, SEO, and content marketing for optimal online engagement and audience reach
- Strategic partnerships: Establishing relationships with industry partners, such as manufacturers, distributors, and media outlets
Hy-Vee, a regional supermarket chain, approached Meyocks, a food & beverage branding agency, to refresh its value product line, which it would call "That's Smart." It had seen minimal packaging updates over the past two decades and needed a modern rebranding strategy. To promote the rebrand, Meyocks worked on the brand name, package design, point-of-sale materials, and creative development.
The rollout of "That's Smart" was successful, with over 200 items transitioning from the previous value line to the new brand. Store data also indicated a double-digit growth in units sold compared to the previous brand, demonstrating the effectiveness of Meyocks' branding efforts.
How do I choose the best food and beverage branding agencies?
Here are the steps to take when selecting the food branding agency most fitting for your business requirements:
- Define your goals: Clearly outline your branding objectives. Determine what you aim to achieve, whether it's increased market visibility, rebranding, or launching a new product line.
- Research and shortlist agencies: Look for agencies that specialize in branding for food and beverages. Conduct online research, read client reviews, and ask for referrals from industry peers. Create a shortlist of agencies that have a strong portfolio and positive reputation.
- Evaluate experience and expertise: Assess each agency's experience in this specific niche. Look for agencies that have worked with similar companies or brands in your niche. Evaluate their expertise in branding, design, marketing, and strategy.
- Review portfolios: Examine each agency's portfolio to gauge the quality of their work and see if their aesthetic aligns with your brand's vision. Pay attention to the diversity of their projects, creativity, and effectiveness in delivering results.
- Assess creative capabilities: Consider the creativity and innovation of the agency's branding concepts. Look for agencies that can offer fresh and unique ideas to differentiate your brand in a competitive market.
- Evaluate strategy and approach: Inquire about the agency's strategic approach to branding. They should have a clear understanding of your target audience, market trends, and competitors.
- Consider budget and resources: Determine your budget for branding services and inquire about the agency's pricing structure. While cost is important, prioritize value and expertise over price alone. Ensure the agency has the resources and capabilities to meet your needs within your budget.
- Schedule interviews and send RFPs: Reach out to the shortlisted candidates and submit a request for proposal (RFP). Ask about their research methodologies and how they develop brand strategies.
- Check culture fit: Consider the agency's culture and values to ensure compatibility with your brand's vision. Choose an agency that shares your passion for products and demonstrates a commitment to your success.
Get assistance in your search for the ideal food & beverage branding agency — for free. Simply go to our Marketplace. Let us know your project details and we’ll shortlist F&B branding firms on your behalf.
What questions should I ask a food and beverage branding company before hiring one?
Ask these essential questions when hiring a food branding agency:
Its Relevant Background
- How long has your agency been in business, and what is your experience in the food industry?
- Can you provide examples of successful food & beverage branding projects you've completed in the past?
- What sets your agency apart from others in terms of expertise and approach to packaged food branding?
- What are your certifications or affiliations related to branding for food and drinks?
- Can you share any testimonials or references from previous clients?
Company Services and Processes
- What specific services do you offer for food and beverage branding?
- How do you typically approach a new beverage branding project? How about rebranding? Can you walk us through your process?
- How do you gather and interpret data from market research and consumer analysis?
- What resources and technologies do you use to develop and execute branding strategies for food commodities?
- How do you ensure consistency and coherence across different branding components?
The Project
- What is your timeline for completing a typical food and beverage branding project?
- How do you determine the cost of your services for a food and beverage branding project?
- Can you accommodate specific requests or preferences regarding the branding aesthetics or messaging?
- What level of involvement do you expect from our team during the branding process?
- How do you measure the success of a food and beverage branding campaign, and what metrics do you track?
What are the best food and beverage branding agencies in the U.S.?
The best food and beverage branding agencies in the U.S. are:
- Upstart Food Brands
- 4.7 stars on DesignRush (7 reviews)
- Top clients: Blends By Orly, Cherish Green, Sauer Frau, Slide
- DePersico Creative
- 5.0 stars on Google (2 reviews)
- Top clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese
- Meyocks
- 4.5 stars on Google (4 reviews)
- Top clients: Grinnell Mutual, Hy-Vee, Topco, Drago
- FoodMix Marketing Communications
- 5.0 stars on Google (2 reviews)
- Top clients: Coca-Cola, Gills Onions, Red Diamond Coffee & Tea, Nature Fresh Farms
- Murmur Creative
- 4.9 stars on DesignRush (22 reviews)
- 4.8 stars on Google (49 reviews)
- Top clients: Ninkasi Brewing Co., Pipcorn Snacks, Corsair Distillery, Brazi Bites
See more information from the full listing and be sure to explore other agencies. You can personalize your search and use the filter functionality.
About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.
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