Food and Beverage Branding

Top Food and Beverage Branding Agencies

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Food and Beverage Branding Agencies have a 4.6 avg. rating from 848 verified reviews

Are you looking for the right food and beverage branding agency to elevate your online presence, captivate a wider audience, and drive increased consumer engagement? Based on validated client testimonials and impactful case studies, this listing is a reliable guide for you to discover the foremost food & beverage branding agencies.  

Drawn from over 1,000 companies, our list has been meticulously curated based on areas of focus, successful projects, client reviews, pricing, and industry recognitions. You can customize your search and filter them by team size, budget, fees, and other parameters. Additionally, we provide insight into our rigorous agency selection process that's designed to identify the top firms for F&B branding.

The Number 1 Food and Beverage Branding Agency as Selected by DesignRush Is...

1. Upstart Food Brands

Upstart Food Brands food-and-beverage-branding
[Source: Upstart Food Brands]
  • Best for: Overall
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2015
  • Location: St. Louis, MO
  • Notable clients: Karuna, Blends By Orly, Foraged & Found, Saucy Rebellion, Cajou

A leading boutique, full-service branding agency specializing in food and beverages, Upstart Food Brands covers the entire brand commercialization process, providing food commodity entrepreneurs with brand story development, product mockups, custom photography and videography, brochure and menu design, pitch decks, identity materials, and merchandise design, among many other services.

Upstart’s team of professionals, alongside its industry partners in manufacturing and logistics, offers end-to-end support to diverse food business ventures, whether it's a small launch or a multinational expansion. From pioneering novel ingredients to refreshing an old brand, Upstart delivers a distinct personality, voice, and style to every client.

When Karuna, a wellness beverage brand, encountered an unclear information hierarchy, bland packaging, and failure to highlight product benefits, Upstart Food Brands stepped in for a complete rebranding effort to cover brand strategy, product naming, and packaging design. It developed a comprehensive 56-page report with recommendations, a target market and competitive landscape research, and a dynamic, sophisticated package design.

Ultimately, Upstart's cohesive rebranding initiatives with engaging storytelling and a premium package positioned Karuna as a competitive player in the plant-based beverage market.

Check Upstart Food Brands Agency Profile

2. Mudge

Mudge food-and-beverage-branding
[Source: Mudge]
  • Best for: Dairy products
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2022
  • Location: Burbank, CA
  • Notable clients: Beecher’s, Doozy Pots, Ian's, Fringe, Oberto

Blending creativity with strategic insights in the food commodities domain, Mudge offers core branding services like strategy workshops, brand story development, messaging strategy, naming and creative campaigns, identity design, brand activation, digital and social marketing, and in-store point-of-sale (POS) materials.

Mudge provides clients with the flexibility to curate bespoke programs through special service packages, namely, start-to-finish branding and packaging, a four-week innovation accelerator, a three-week emerging brand accelerator, and a brand activation subscription.

Beecher’s, a cheese brand, enlisted Mudge's services to assist with an anniversary campaign that also raised awareness for its expanded product line of drips, splashes, and frozen goods. Tasked with creative direction, product and lifestyle photography, video, and POS, Mudge produced 12 videos featuring real fan reviews, paired with macro shots of Beecher’s products. These were strategically deployed on YouTube, Instagram, and LinkedIn.

Mudge’s campaign for the client generated 54 million impressions and a significant increase in sales and brand awareness, as indicated by post-campaign surveys.

Check Mudge Agency Profile

3. DePersico Creative

DePersico Creative food-and-beverage-branding
[Source: DePersico Creative]
  • Best for: Homemade casserole recipes
  • Average hourly rate: $155
  • Minimum budget: $1,000
  • Founded: 1977
  • Location: West Chester, PA
  • Notable clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese, Ball Park Buns & Rolls

Operating as a specialized food & beverage branding agency for over four decades, DePersico Creative is trusted by regional and national brands to develop strategic tools and decorative elements for generating interest, sparking purchasing decisions, and increasing profits. With a budget-friendly and agile pricing scheme, it ensures a holistic branding approach and accessibility to expert services, such as brand analysis, product positioning, naming and creative linguistics, logo and package design, photography, and marketing materials.

DePersico Creative revamped Idahoan's packaging design to modernize and enhance shelf appeal. The agency developed a new package concept that used enticing product photography and engaging language to convey a premium restaurant-quality product. It also extended its services to include marketing and sales materials, such as product imagery and POS displays.

The collaboration yielded a 75% increase in sales. Idahoan even received the Best New Product Award from Better Homes and Gardens based on votes from 80,000+ American consumers, and the Excellence Award in Design from the Paperboard Packaging Council.

Check DePersico Creative Agency Profile

4. Meyocks

Meyocks food-and-beverage-branding
[Source: Meyocks]
  • Best for: Spirits
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 1984
  • Location: Des Moines, IA
  • Notable clients: Foundry Distilling Company, Flying Dutchman Spirits, Copper Cross, Topco, Hy-Vee

As a dynamic, full-service branding agency with 40 years of food and beverage industry experience, Meyocks commits to helping businesses "Mean More®" by creating a value-driven F&B branding, with a specialty in spirits. Its services encompass market research and insights, strategy and planning, copy and graphic design, media buying, content and social media marketing, lead generation, package design, analytics, and PR.

A member of the Advertising and Marketing Independent Network (AMIN), Meyocks is connected to more than 50 independent agencies and 3,100+ communications professionals worldwide. This affiliation grants Meyocks global access to extensive media research, diverse marketing talent, and local market connections, enabling it to effectively respond to the clients’ changing requirements.

Foundry Distilling Company sought Meyocks' assistance with brand identity development and package design for its core line of vodka, rum, and gin. The agency created a branding system that blended heritage with contemporary aesthetics. As a result of Meyocks' efforts, the distillery gained traction locally, in Des Moines, as well as nationally. The team's packaging design work also received the Graphic Design USA American Package Design Award.

Check Meyocks Agency Profile

5. The Food Brand Guys

The Food Brand Guys food-and-beverage-branding
[Source: The Food Brand Guys]
  • Best for: Healthy nourishment
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2002
  • Location: London, UK
  • Notable clients: Gosh!, New Wharf Brewing, Nutrition Kitchen, Wraps & Wings, Naked Biotics

Elevating F&B brands into the spotlight for 20 years now, The Food Brand Guys caters to a wide range of clients, from disruptive newcomers to established market leaders, with the goal of forging lasting connections with their intended audience.

A certified B Corporation, the firm prioritizes creativity and delivering ideas with substantial value for investment through Your Brand Platform™. This is a proprietary brand design process involving the development of brand propositions and digital marketing strategies for an effective business launch and promotion.

One of many successful projects The Food Brand Guys took on was Gosh!, a vegan food brand looking to transition from a niche market to a mainstream audience. Upon analyzing historical data, the agency identified areas where the Gosh! community showed low engagement.

Its team then used exciting food photography and recipes for social media marketing to emphasize the client's selling point as a completely plant-based brand. The Food Brand Guy's revamped brand positioning for Gosh!, connected it to a broader consumer base, and tapped into the growing consumer trend towards healthier living.

Check The Food Brand Guys Agency Profile

6. Active Ingredients

Active Ingredients food-and-beverage-branding
[Source: Active Ingredients]
  • Best for: Canned goods
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Location: Sausalito, CA
  • Notable clients: Chicken of the Sea, Genova Seafood, Lindsay, dosa, Amy's Kitchen

Headquartered in Sausalito, California, with staff members based in San Francisco, Portland, LA, New York, and Seattle, Active Ingredients is a boutique branding agency leveraging digital-forward strategies to amplify consumer packaged goods (CPG).

Active Ingredients excels in online ecosystem strategy, narratives, voice, brand positioning, messaging and copywriting, photography and animation, social media management, paid influencer partnerships, as well as recipe development and food styling. The agency's additional food and drinks branding capabilities extend to Amazon campaigns, promotions, and optimization.

A great example of Active Ingredients’ expertise is the Chicken of the Sea rebranding, brand image, digital presence, and consumer engagement strategies. To do this, the agency incorporated bright colors, ocean-inspired visuals, candid lifestyle photography, and rich sustainability stories into the client's website.

This aimed to foster trust, transparency of the manufacturing process, and a sense of community around the brand. The branding initiatives shifted Chicken of the Sea from being perceived solely as a seafood sourcer into a lifestyle brand with a unique perspective.

Check Active Ingredients Agency Profile

7. Aid&Abet

Aid&Abet food-and-beverage-branding
[Source: Aid&Abet]
  • Best for: Ready-to-eat meals
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2010
  • Location: Philadelphia, PA
  • Notable clients: Wok Street, Mai Sushi, Love Beets, Genji Sushi, NutriGreens

Aid&Abet is a specialized agency exclusively dedicated to branding consumer goods and natural food products. Acting as its clients' creative partner, Aid&Abet emphasizes the importance of uncovering brand stories and understanding the consumers' motivation for purchasing in order to convey authentic messaging. Its key services include brand identity creation, marketing strategy, website design and development, logo design, print and packaging design, and eCommerce.

A provider of on-the-go Asian-inspired dishes, Wok Street hired Aid&Abet to overhaul the visual identity and packaging design for its pre-packaged food offers. The brand refresh coincided with the business's evolving goals, like planned store expansions and menu updates, and the agency rose to the occasion.

Aid&Abet's brand identity and design solutions combined historical context, cultural elements, and strategic branding considerations to reimagine Wok Street's identity. Producing vibrant aesthetics with smarter labeling, the agency introduced a cohesive branding system while also facilitating scalability for the client.

Check Aid & Abet Agency Profile

8. FoodMix Marketing Communications

FoodMix Marketing Communications food-and-beverage-branding
[Source: FoodMix Marketing Communications]
  • Best for: Agricultural produce
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2000
  • Location: Elmhurst, IL
  • Notable clients: Gills Onions, Nature Fresh Farms, Smithfield, Rockit Apple, Broaster

FoodMix Marketing Communications is a full-service food & beverage branding agency whose expertise spans marketing consumer packaged goods (CPG), food processing, convenience stores, and the grocery perimeter. It has a team of data specialists, designers, storytellers, and strategic thinkers who share the same enthusiasm in keeping up with culinary trends and innovations. These professionals leverage the proprietary Brandmix™ process for building and executing the Brand Love groundwork.

FoodMix Marketing Communications offers research, strategy, creative services, communications, innovation in culinary ideation and market validation, as well as sales support.

FoodMix was presented by Gills Onions with an outdated corporate image that failed to reflect its standards and mission. To address this, the agency leveraged ads, posters, website design, social media, and PR that highlighted Gills' excellent quality. The centerpiece of the branding effort was the Onionology campaign which used strategic color nuances and stamps to symbolize the company's heritage and its forward-thinking approach.

Through innovative design and messaging, FoodMix elevated Gills as a leader in the industry, increasing its recognition, engagement, and loyalty among consumers and foodservice operators alike.

Check FoodMix Marketing Communications Agency Profile

9. Murmur Creative

Murmur Creative food-and-beverage-branding
[Source: Murmur Creative]
  • Best for: Coffee drinks
  • Average hourly rate: $160
  • Minimum budget: $25,000 - $50,000
  • Founded: 2007
  • Location: Portland, OR
  • Notable clients: Central City Coffee, Vero Coffee & Gelato, Groundwork Coffee, Woodlawn Coffee, Ninkasi Brewing

As a B Corporation-certified F&B-focused branding agency, Murmur Creative values sustainability, healthy partnerships, and customer relationships, as well as supporting global and local communities. It's a one-stop shop for art, copy, and code, providing comprehensive expert branding and website solutions.

Murmur articulates the visionary essence of consumer products through developing brand guidelines, names, logos, print materials, and packaging designs. With a holistic approach to branding for food and drinks, it also offers eCommerce web design, hosting, and messaging, plus SEO and UI/UX design.

Central City Coffee partnered with Murmur Creative to design a packaging that would stand out on store shelves while embodying the brand's ethos of women empowerment. Together, they developed striking illustrations for the female archetypes.

The naming process went through iteration and refinement until they arrived at the perfect product names. The collaboration between Central City Coffee and Murmur resulted in branding and packaging that effectively resonated with buyers and also positively impacted the client's bottom line.

Check Murmur Creative Agency Profile

10. SMAKK Studios

SMAKK Studios food-and-beverage-branding
[Source: SMAKK Studios]
  • Best for: Sweets and snacks
  • Average hourly rate: $165
  • Minimum budget: $25,000 - $50,000
  • Founded: 2011
  • Location: Brooklyn, NY
  • Notable clients: Little Spoon, Spare Food, Vikre, Floof, Liiv

SMAKK is a branding agency guiding brands in the F&B vertical to stand out both on the physical and digital shelves. It houses a team of seasoned strategists, creatives, and technologists who collaborate to solve business challenges and identify unique growth opportunities. SMAKK offers brand development services, alongside visual merchandising, retail readiness, eCommerce shipping programs, and omnichannel content planning, strategy, and execution.

When Little Spoon, a baby food brand, wanted to expand into the big-kid market, it turned to SMAKK Studios to craft packaging for the new product line. The agency used playful fonts and fun category and product names, original illustrations, and "power badges" to sprinkle excitement onto the design. Its services also extended to visual identity, graphic and user interface (UI) toolkit development, and brand photography.

As a result, the sophisticated aesthetic appealed to parents and children alike and made mealtime a delightful experience. The marketing toolkit provided by SMAKK enabled Little Spoon to effectively communicate its message across various channels and further strengthen its position in the food market.

Check Smakk Studios Agency Profile

How We Picked the Best Food & Beverage Branding Agencies

DesignRush assesses creativity, technical expertise, client satisfaction, and industry reputation when ranking firms with specialized branding service offers for food commodities and beverages. Leveraging our executive team of industry experts, we delve into each agency's portfolio and achievements that set them apart in the competitive landscape of F&B branding.

Here are the criteria we adhere to when selecting the top food and beverage branding agencies:

  • Vetted reviews: Quality of work and client satisfaction defining their authority in the category
  • Robust portfolio: Successful projects in branding for food and drinks, plus detailed case studies with processes and outcomes
  • Accolades and press mentions: Noteworthy awards for innovation and thought leadership
  • Team bios: Workforce's profiles, relevant F&B branding experience, and specializations needed in the field
  • Food & branding expertise: Creativity and proven skills in brand identity, strategy, development, and positioning

Read the DesignRush Agency Ranking Methodology in detail and understand better the steps we take to curate our listing.

10 Most Popular Food and Beverage Branding Agencies Compared

Agency name Location Hourly rate Size Best for
Upstart Food BrandsSt. Louis, MOInquireUnder 49Overall
MudgeBurbank, CA$150Under 49Dairy products
DePersico CreativeWest Chester, PA$155Under 49Homemade casserole recipes
MeyocksDes Moines, IAInquire50 - 99Spirits
The Food Brand GuysLondon, UKInquireUnder 49Healthy nourishment
Active IngredientsSausalito, CAInquireUnder 49Canned goods
Aid&AbetPhiladelphia, PAInquireUnder 49Ready-to-eat meals
FoodMix Marketing CommunicationsElmhurst, ILInquireUnder 49Agricultural produce
Murmur CreativePortland, OR$160Under 49Coffee drinks
SMAKK StudiosBrooklyn, NY$165Under 49Sweets and snacks

Best Food & Beverage Branding Agencies

Rankings updated: June 22, 2024
  • Tungsten Branding

    The Company Naming and Branding Experts
    Tungsten Branding is a renowned agency offering comprehensive services in company naming and branding, catering to a wide spectrum of clients ranging from tech start-ups to Fortune 500 enterprises  [... view the full profile of Tungsten Branding]
    Brevard, North Carolina
    Under 49 $300/hr $10,000 - $25,000
  • Digital Silk

    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    New York City, New York
    100 - 249 $150/hr Inquire
  • Lounge Lizard

    DesignRush Design Award Winner
    Growth Marketing & Web Design Experts Since 1998
    Since 1998, Lounge Lizard Brandtenders and Marketing Mixologists Have Created the Internets Best Websites & Digital Marketing Campaigns Yielding the Highest ROI. Ask about our 7 Second Rule!  [... view the full profile of Lounge Lizard]
    New York City, New York
    50 - 99 Inquire $25,000 - $50,000
  • PKG Brand Design

    DesignRush Design Award Winner
    Nationally Ranked Packaging Design Agency
    PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and  [... view the full profile of PKG Brand Design]
    Chicago, Illinois
    Under 49 $150/hr $10,000 - $25,000
  • Surge Creates

    Creating Moments That Matter
    Need a product design or an amazing package? Our clients have tremendous trust in us, because they can count on us to deliver high-quality custom designs that create positive human experiences. We act  [... view the full profile of Surge Creates]
    Chicago, Illinois
    Under 49 $150/hr Inquire
  • Migration Marketing

    DesignRush Design Award Winner
    We help brands define their competitive advantage and use it to fuel their growth.
    Migration Marketing is a boutique marketing consultancy specializing in brand strategy and design for clients in the healthcare and consumer products and services industries.  [... view the full profile of Migration Marketing]
    San Diego, California
    Under 49 $150/hr Inquire
  • Meyocks

    Food and Beverage Branding that Mean More®
    Meyocks is a leading agency dedicated to food and beverage branding, empowering brands to make a meaningful difference in the lives of their customers. With a strategic focus on food, agriculture  [... view the full profile of Meyocks]
    Des Moines, Iowa
    50 - 99 Inquire Inquire
  • Aid&Abet

    Boldly Redefining the Food and Beverage Branding Game
    Aid&Abet is a fearless branding agency specializing in food and beverage branding. We thrive on unconventional creativity and redefine the game with our bold approach. From brand strategy to packaging  [... view the full profile of Aid&Abet]
    Philadelphia, Pennsylvania
    Under 49 Inquire Inquire
  • Elevate Your Food and Beverage Branding with The Food Brand Guys, Where Flavor Meets Impact
    The Food Brand Guys are the go-to Food and Beverage Branding partner, providing a full suite of services to help your brand shine. From brand design and packaging to digital marketing, we are  [... view the full profile of The Food Brand Guys]
    London, United Kingdom
    Under 49 Inquire Inquire
  • here Marketing Talent Meets Flavorful Food and Beverage Branding
    FoodMix Marketing Communications is a leading full-service marketing communications firm specializing in food and beverage branding. With a team of passionate Foodies and extensive industry expertise  [... view the full profile of FoodMix Marketing Communications]
    Elmhurst, Illinois
    Under 49 Inquire Inquire
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  • Whipping Up 5-Star Food and Beverage Branding Designs
    Jenn David Design is a renowned food and beverage branding and packaging design company with over 20 years of expertise in partnering with specialty food brands. We specialize in creating powerful  [... view the full profile of Jenn David Design]
    San Diego, California
    Under 49 Inquire Inquire
  • Crafting Thriving Food and Beverage Brands
    DePersico Creative is a family-owned Design Studio specializing in food and beverage branding. With a legacy of strategic design spanning three generations, we help marketers build strong and thriving  [... view the full profile of DePersico Creative]
    West Chester, Pennsylvania
    Under 49 $155/hr Under $1,000
  • Fresh Branding

    Serving You Fresh Food and Beverage Branding
    Fresh Branding is dedicated to providing fresh food and beverage branding solutions that help clients establish effective identities and drive business growth. We offer a range of tailored services  [... view the full profile of Fresh Branding]
    Nashville, Tennessee
    Under 49 Inquire Inquire
  • Merz Branding

    Connecting Brands with Purpose Through Food and Beverage Branding
    Merz Branding goes beyond food and beverage branding, connecting brands with purpose and people. With a focus on innovative strategies across various platforms, we execute creative campaigns that make  [... view the full profile of Merz Branding]
    Philadelphia, Pennsylvania
    50 - 99 $20/hr $1,000 - $10,000
  • Mudge

    Nourishing Success through Food and Beverage Branding
    Mudge is a comprehensive branding agency specializing in food and beverage. Led by expert Kelly Mudge Criswell, we bring extensive experience and a passion for innovation to every partnership. With a  [... view the full profile of Mudge]
    Burbank, California
    Under 49 $150/hr Inquire
  • The GRO Agency

    Cultivating Food and Beverage Branding for Success
    The GRO Agency is a specialized branding and packaging design agency dedicated to the food and beverage industry. With a rich history spanning over three decades, we excel in crafting compelling brand  [... view the full profile of The GRO Agency]
    New York City, New York
    Under 49 Inquire Inquire
  • Gluttonomy

    Top Food & Beverage Marketing Agency in the US
    We help mid-size to Fortune 500 Food & Beverage companies create impactful brands, products and experiences. Creators of Lengua Conference in Miami.  [... view the full profile of Gluttonomy]
    Miami, Florida
    Under 49 Inquire $10,000 - $25,000
  • DD.NYC®

    DesignRush Design Award Winner
    Result-Driven Agency for Impressive Websites and Branding
    DD.NYC® specializes in modern branding, world-class web design, and innovative graphics. Client roaster including Scholastic, Forbes, VTS, L'Oreal - DD.NYC® is a creative team with detail, ideas  [... view the full profile of DD.NYC®]
    New York City, New York
    50 - 99 $150/hr Inquire
  • Big Red Jelly

    A Creative Agency Specializing in Branding, Marketing Strategy, and Web Design
    With the right online foundation, your business will thrive. Our brand design expertise combined with our website developers technical capabilities make us your go-to team for nailing and scaling up  [... view the full profile of Big Red Jelly]
    Provo, Utah
    Under 49 $150/hr $1,000 - $10,000
  • Big Brand Experience Put to Work for Small Business, Nonprofits and Startups Startups
    Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and NonprofitsThe Smartest People In The World Work With The Bureau Of Small Projects.Literally rocket scientists and  [... view the full profile of The Bureau Of Small Projects]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
  • Baunfire

    A Silicon Valley Agency | B2B Marketing Websites
    Baunfire is a digital agency based in Silicon Valley, delivering elevated corporate websites for leading technology brands, B2B companies, venture capital firms, and their funded portfolio businesses.  [... view the full profile of Baunfire]
    San Jose, California
    50 - 99 Inquire $50,000 & Up
  • Catchword

    Your Partner in Distinctive Branding Strategies
    Catchword is a naming and branding leader based in the San FranciscoBay Area and New York. Well-known brands in every sector, such as Intel, Kellogg's,Allergan, Starbucks, and VW, turn to us for  [... view the full profile of Catchword]
    Oakland, California
    Under 49 $250/hr Inquire
  • BLVR

    Helping wellness brands turn their core belief into behaviors that drive meaningful growth
    Helping wellness brands turn their belief into behaviors that drive meaningful growth.  [... view the full profile of BLVR]
    San Diego, California
    Under 49 $275/hr $50,000 & Up
  • Dot IT

    Full-Service Digital Marketing Agency
    Dot IT is a leading full-service digital marketing agency since 2003. We offer branding, graphic design, web design, web development, SEO, e-commerce solutions, UI/UX, Google Ads, social media  [... view the full profile of Dot IT]
    Dubai, United Arab Emirates
    Under 49 $25/hr $1,000 - $10,000
  • Tanur Graphics

    There are three responses to a piece of design - yes, no, WOW! Wow is the one to aim for.
    Graphic Designer with 8+ years of experience. Strong knowledge of Illustrator and Photoshop. Very good knowledge of printing solutions and social media post design.  [... view the full profile of Tanur Graphics]
    Dhaka, Bangladesh
    Under 49 $10/hr Under $1,000
  • Clay

    Top UI/UX design, web design, and branding agency in San Francisco.
    Clay is a UI/UX, web design, and branding agency based in San Francisco. They create world-class digital products, websites, and brands for startups and Fortune 100 enterprises.  [... view the full profile of Clay]
    San Francisco, California
    50 - 99 $175/hr Inquire
  • Groovy Web

    DesignRush Design Award Winner
    Top Mobile App and Web Development Company.
    Groovy Web is highly recommended for building cutting-edge digital solutions like web, mobile apps, SaaS, MVP, MERN, bots, and browser extensions to help businesses ranging from startups to mid-sized  [... view the full profile of Groovy Web]
    Texas, Kentucky
    100 - 249 Inquire Inquire
  • Wildfire

    We grow our clients' business while we lower their blood pressure.
    Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project based, Wildfire opened its doors in 2002, and  [... view the full profile of Wildfire]
    Winston-Salem, North Carolina
    Under 49 $110/hr $1,000 - $10,000
  • Major Tom

    Find clarity in chaos
    Major Tom is a full-service interactive agency that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape. With offices in New York, California, Toronto  [... view the full profile of Major Tom]
    New York City, New York
    50 - 99 Inquire $1,000 - $10,000
  • Fishfinger

    Become extraordinary with the right branding solutions
    We are a close-knit team of passionate creatives driven by our love for crafting extraordinary stories. Our expertise lies in the realms of startup branding, animation, and web design, where we  [... view the full profile of Fishfinger]
    London, United Kingdom
    Under 49 $100/hr $10,000 - $25,000
  • Wanted for Nothing

    DesignRush Design Award Winner
    Wanted for Nothing is a Top Rated Design Agency in Los Angeles
    WFN is an award-winning design agency headquartered in Los Angeles. We focus on strategies that create tangible results. Our team can cover full-cycle product delivery, including strategy, UX/UI  [... view the full profile of Wanted For Nothing]
    Los Angeles, California
    50 - 99 $95/hr Inquire
  • Brand Vision

    Award Winning Web Design and Branding Agency
    We are Brand Vision, a Toronto Marketing Agency that will offer you transparency and creativity.Our goal is to nurture your vision and provide innovative, custom solutions for all your marketing  [... view the full profile of Brand Vision]
    Toronto, Canada
    Under 49 $120/hr Inquire
  • FRW Studios

    Excellent print design for brands
    At our core, we are a holistic branding and creative agency that finds its passion in the captivating realm of beer branding. Our expertise is dedicated to curating a full spectrum of services that  [... view the full profile of FRW Studios]
    Dana Point, California
    Under 49 $125/hr $1,000 - $10,000
  • Plan design & build your Website | App with Urban Software & Web Development Company
    Urban Software is the source for innovative design solutions. We offer smart web design for smarter businesses, so whatever your needs get in touch today. Urban Software is a Web development company  [... view the full profile of Urban Software & Web Development]
    Albuquerque, New Mexico
    Under 49 $50/hr $1,000 - $10,000
  • Particular Angles

    Grow Your Digital Presence With Us!
    Particular Angles serves as your comprehensive resource for premium web and digital marketing solutions, offering a wide range of tailored services meticulously designed to align with your distinctive  [... view the full profile of Particular Angles]
    Tampa, Florida
    50 - 99 Inquire $10,000 - $25,000
  • Go Logo Now

    We Build Brands, We Generate Leads & We Build Bridges!
    GO LOGO NOW has perfected the ideation and pronouncements of technology over the years by drinking the cocktail of motivation, innovation, materialization and amalgamation, with addition of exhaustive  [... view the full profile of Go Logo Now]
    Irvington, New Jersey
    100 - 249 $25/hr $1,000 - $10,000
  • Adapts Media

    Seo Agency
    Adapts Media is a Digital First creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns  [... view the full profile of Adapts Media]
    Dubai, United Arab Emirates
    50 - 99 $150/hr $1,000 - $10,000
  • Launch Digital

    DesignRush Design Award Winner
    Rocket Fuel for Business
    Launch are a creative design and marketing agency working with clients of all sizes and in all sectors. We understand every brand and project has different values and audiences.We have a very powerful  [... view the full profile of Launch Digital]
    Ayr, United Kingdom
    Under 49 $100/hr $1,000 - $10,000
  • Propaganda Creative

    DesignRush Design Award Winner
    You bring the steak, we'll bring the sizzle.
    Propaganda Creative is a full-fledged visual communication, design, and marketing agency providing services which include; branding, graphic design, website design & development, and digital  [... view the full profile of Propaganda Creative]
    Spokane, Washington
    Under 49 Inquire $10,000 - $25,000
  • Mowgli

    Time to evolve
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Food and Beverage Agency Hiring Guide

What is a food and beverage branding agency?

A food and beverage branding agency is a specialized service provider that helps food and beverage businesses get more value out of their products by building a unique brand image and highlighting their unique qualities.  

By establishing a brand identity that makes these commodities stand out, food and beverage branding agencies help clients sell more to consumers. Moreover, comprehensive F&B branding helps businesses with better product placement, i.e., securing contracts to supply goods to other establishments in the food industry, such as markets and restaurants. 

Due to the specialized nature of their industry, food & beverage branding agencies face unique challenges and responsibilities, different from those of traditional branding firms. Let's take a look at them: 

Knowing the industry trends 

F&B industry trends extend to food trends, health and wellness trends, and packaging trends. For instance, 77% of consumers want to prioritize health while still indulging in familiar and comforting foods, so F&B-focused branding agencies need to consider such insights when creating a branding strategy. Moreover, they ought to anticipate and adapt their strategies to evolving consumer tastes while also emphasizing a product's nutritional benefits and natural or organic ingredients. 

These trends also extend to packaging, which is a crucial branding tool not only visually but in communicating brand values as well. In those terms, eco-friendliness stands front and center as an emerging norm, especially as consumers are willing to pay a premium for products in environment-friendly packaging.  

Maintaining brand authenticity and storytelling 

Authentic storytelling implies knowing the competitive landscape and understanding user intent and the different audience segments and using that knowledge to craft a brand’s messaging. After all, consumers in the food and beverage niche often value transparency and sincerity in promotion, and 81% of them are interested in knowing what happens "behind the scenes" of food preparation, which is a great way to give them a story that will capture their attention.  

With numerous food commodities vying for consumer awareness, how a branding agency takes advantage of the opportunity for businesses to foster a genuine connection with them is imperative. The result of successful and authentic F&B branding often results in a narrative that’s emotionally appealing and encourages social sharing. 

Creating memorable sensory experiences 

Unlike many other products, food and drinks engage multiple senses, including taste, smell, and touch. To illustrate this point, it's noted that the appearance of food significantly impacts consumers' choices, with 31.9% of them indicating its influence.  

A proficient food & beverage branding agency can craft a compelling sensory journey for consumers, immersing them in the experience and ultimately, persuading them to make a purchase. 

Considering seasonality, localization, and cultural sensitivity 

As food preferences can vary by season and region, F&B branding agencies need to develop strategies that navigate these variations by tailoring their branding efforts to align with specific intended markets. 

Moreover, food and drinks are deeply intertwined with culture, so branding agencies should be sensitive to cultural nuances, preferences, symbols, and culinary traditions when formulating strategies. 

Complying with regulations and standards 

A food & beverage branding agency should have in-depth knowledge of the local and international regulatory requirements related to package labeling, trade measurements, health claims, and nutritional information. 

What services do food and beverage branding companies provide?

Food & beverage agencies create and enhance the brand image of businesses that manufacture or sell these commodities, as well as their products. Their primary responsibility is to differentiate their clients in the market. They also develop a professional look for all branding collaterals, ensuring that the aesthetics, themes, tone of voice, typography, and color palettes are coherent. 

These are the key services a food branding agency provides: 

  • Market and competitor research: Defining the target demographics and unique value proposition of products; identifying opportunities and building a strategic plan for brand growth 
  • Brand naming: Coming up with creative names of different product lines 
  • Brand positioning: Conceptualizing the brand voice, messaging, and identity, and the core values around which a business operates 
  • Brand guidelines: Documenting the brand elements in a single resource or file that serves a reference for ensuring consistency across all branding materials and touchpoints 
  • Logo design: Exploring and sketching logo concepts, iteration, digital rendering, and presenting them until finalization and delivery 
  • Packaging design: Producing original designs for packs, boxes, or wrappers that complement the product and comply with labeling requirements 
  • Ongoing marketing and advertising support: Launching new products or repositioning existing ones and creating buzz around them through promotional campaigns 
  • Rebranding: Updating outdated concepts to refresh and elevate a brand's image 

Nestle Drumstick, an ice cream brand, approached The GRO Agency following a recent refresh of the master brand and the introduction of an innovative product line called "Crushed It," which featured cookie-crumb-coated ice cream cones and bars. The client sought to revitalize and modernize its brand portfolio, requiring creative packaging solutions for both new and existing SKUs. 

For example, The GRO Agency, which specializes in food & beverage branding, was primarily tasked to: 

  • Develop a product-specific, sub-line logo to mirror the core brand's color palettes and layout, but also distinguish it from the existing Drumstick logos, catching the consumer's eye and reinforcing the product experience 
  • Use product messaging, coupled with enticing photography, to emphasize indulgence and taste as primary decision-drivers, showcasing the product's appeal 

The GRO Agency successfully refreshed the brand while effectively launching the "Crushed It" product line, enabling Nestle to boost its sales by 17% and regain its leading position in the market. 

How much do food and beverage branding agencies charge for their services?

On average, food & beverage branding agencies charge $100 to $300 per hour. The final pricing will depend on the services rendered and the client's business size. 

Here's a breakdown of the costs for branding services in F&B: 

  • Brand identity: $1,000 - $5,000+   
  • Market research: $1,000 - $7,000+   
  • Logo design: $2,000 - $8,000+   
  • Visual style guide: $2,500 - $5,000+   
  • Brand Book: $3,000 - $4,000+   

The top 50 food & beverage branding agencies on DesignRush charge an average of $102 per hour. 14.6% of them on the platform accept projects with a minimum budget of $1,000, while 1.4% accept projects with a $50,000 minimum budget. 

Why should I hire food and beverage branding companies?

Hiring a food & beverage branding agency can provide you with the strategic guidance, creative expertise, and premium resources needed to build a strong and memorable brand that resonates with consumers and drives business success. 

It can offer significant advantages, such as: 

  • Expertise: Understanding the nuances of the niche, e.g., consumer trends, buyer preferences and behaviors, market dynamics, competitors, challenges, and unique opportunities 
  • Differentiation: Identifying your unique selling points and effectively communicating them with the intended audience 
  • Creative execution: Developing engaging visuals, web copy, blog posts, social media captions, photographs, packaging design, signages, and advertisements 
  • Digital dominance: Proficiently using social media platforms, SEO, and content marketing for optimal online engagement and audience reach 
  • Strategic partnerships: Establishing relationships with industry partners, such as manufacturers, distributors, and media outlets 

Hy-Vee, a regional supermarket chain, approached Meyocks, a food & beverage branding agency, to refresh its value product line, which it would call "That's Smart." It had seen minimal packaging updates over the past two decades and needed a modern rebranding strategy. To promote the rebrand, Meyocks worked on the brand name, package design, point-of-sale materials, and creative development. 

The rollout of "That's Smart" was successful, with over 200 items transitioning from the previous value line to the new brand. Store data also indicated a double-digit growth in units sold compared to the previous brand, demonstrating the effectiveness of Meyocks' branding efforts. 

How do I choose the best food and beverage branding agencies?

Here are the steps to take when selecting the food branding agency most fitting for your business requirements: 

  1. Define your goals: Clearly outline your branding objectives. Determine what you aim to achieve, whether it's increased market visibility, rebranding, or launching a new product line. 
  2. Research and shortlist agencies: Look for agencies that specialize in branding for food and beverages. Conduct online research, read client reviews, and ask for referrals from industry peers. Create a shortlist of agencies that have a strong portfolio and positive reputation. 
  3. Evaluate experience and expertise: Assess each agency's experience in this specific niche. Look for agencies that have worked with similar companies or brands in your niche. Evaluate their expertise in branding, design, marketing, and strategy. 
  4. Review portfolios: Examine each agency's portfolio to gauge the quality of their work and see if their aesthetic aligns with your brand's vision. Pay attention to the diversity of their projects, creativity, and effectiveness in delivering results. 
  5. Assess creative capabilities: Consider the creativity and innovation of the agency's branding concepts. Look for agencies that can offer fresh and unique ideas to differentiate your brand in a competitive market. 
  6. Evaluate strategy and approach: Inquire about the agency's strategic approach to branding. They should have a clear understanding of your target audience, market trends, and competitors. 
  7. Consider budget and resources: Determine your budget for branding services and inquire about the agency's pricing structure. While cost is important, prioritize value and expertise over price alone. Ensure the agency has the resources and capabilities to meet your needs within your budget. 
  8. Schedule interviews and send RFPs: Reach out to the shortlisted candidates and submit a request for proposal (RFP). Ask about their research methodologies and how they develop brand strategies. 
  9. Check culture fit: Consider the agency's culture and values to ensure compatibility with your brand's vision. Choose an agency that shares your passion for products and demonstrates a commitment to your success. 

Get assistance in your search for the ideal food & beverage branding agency — for free. Simply go to our Marketplace. Let us know your project details and we’ll shortlist F&B branding firms on your behalf. 

What questions should I ask a food and beverage branding company before hiring one?

Ask these essential questions when hiring a food branding agency: 

Its Relevant Background 

  1. How long has your agency been in business, and what is your experience in the food industry? 
  2. Can you provide examples of successful food & beverage branding projects you've completed in the past? 
  3. What sets your agency apart from others in terms of expertise and approach to packaged food branding? 
  4. What are your certifications or affiliations related to branding for food and drinks? 
  5. Can you share any testimonials or references from previous clients? 

Company Services and Processes 

  1. What specific services do you offer for food and beverage branding? 
  2. How do you typically approach a new beverage branding project? How about rebranding? Can you walk us through your process? 
  3. How do you gather and interpret data from market research and consumer analysis? 
  4. What resources and technologies do you use to develop and execute branding strategies for food commodities? 
  5. How do you ensure consistency and coherence across different branding components? 

The Project 

  1. What is your timeline for completing a typical food and beverage branding project? 
  2. How do you determine the cost of your services for a food and beverage branding project? 
  3. Can you accommodate specific requests or preferences regarding the branding aesthetics or messaging? 
  4. What level of involvement do you expect from our team during the branding process? 
  5. How do you measure the success of a food and beverage branding campaign, and what metrics do you track? 

What are the best food and beverage branding agencies in the U.S.?

The best food and beverage branding agencies in the U.S. are: 

  • Upstart Food Brands 
    • 4.7 stars on DesignRush (7 reviews) 
    • Top clients: Blends By Orly, Cherish Green, Sauer Frau, Slide 
  • DePersico Creative 
    • 5.0 stars on Google (2 reviews) 
    • Top clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese 
  • Meyocks 
    • 4.5 stars on Google (4 reviews) 
    • Top clients: Grinnell Mutual, Hy-Vee, Topco, Drago 
  • FoodMix Marketing Communications 
    • 5.0 stars on Google (2 reviews) 
    • Top clients: Coca-Cola, Gills Onions, Red Diamond Coffee & Tea, Nature Fresh Farms 
  • Murmur Creative 
    • 4.9 stars on DesignRush (22 reviews) 
    • 4.8 stars on Google (49 reviews) 
    • Top clients: Ninkasi Brewing Co., Pipcorn Snacks, Corsair Distillery, Brazi Bites 

See more information from the full listing and be sure to explore other agencies. You can personalize your search and use the filter functionality. 

Why Trust DesignRush

A trusted B2B marketplace connecting businesses with top-tier food and beverage branding agencies, DesignRush maintains an impressive 4.7 rating on Trustpilot and Google.

Our dedicated team of agency experts built a network of over 30,000 agencies. We simplify the agency selection process, providing value to clients and agencies alike, via the DesignRush Marketplace.

DesignRush rating logos on Trustpilot and Google

Media Features

As a media platform, our press releases are picked up by 141 media outlets and reach a potential audience of 70 million. Our expertise extends to reputable platforms, such as Forbes, MSN, Yahoo! Finance, CNBC, MarketWatch, and Benzinga, solidifying our presence in the industry.

These achievements underscore our commitment to providing valuable insights and solutions within the digital landscape.

As seen on

List of media sites where DesignRush is featured: Forbes, msn, Yahoo Finance, Benzinga, MarketWatch, CNBC

Food and Beverage Branding Expertise

The food & beverage branding agencies on DesignRush craft compelling brand stories that reflect the values and differentiating qualities of F&B establishments. They ensure all brand elements, including tone of voice, logos, typography, and color schemes are coherent on all marketing collaterals.

These specialized branding firms build brand loyalty for food and drink businesses and foster meaningful connections with the intended audiences to create memorable consumer journeys. The authentic brand personality and a commitment to customer satisfaction always shines through. To achieve this, they leverage social media, user-generated content, partnership with influencers, video content, infographics, and other creative visuals.

Moreover, F&B branding agencies are knowledgeable in food safety regulations, enabling them to practice responsible labeling requirements, such as nutrition information panels, advertising and health claims, advisory statements, mandatory warnings, and trade measurement markings.

Agency Credibility Indicators

The top food & beverage branding agencies demonstrate their outstanding work through notable recognitions, which include the FAB Awards, The Webby Awards, FoodBev Awards, Davey Awards, IAC Awards, World Brand Design Awards, The Shorty Awards, and FBIF Awards.

These accolades indicate their ability to consistently deliver top-notch results and reliability for F&B companies seeking exceptional branding solutions.

Food and Beverage Branding Awards logos: FAB Awards, The Webby Awards, FoodBev Awards, Davey Awards, IAC Awards, World Brand Design Awards, The Shorty Awards, and FBIF Awards

Reinforcing their branding expertise, marketing capabilities, and adherence to safety and regulatory standards, reputable food and beverage branding firms hold certifications in ISO 22000, FSSC 22000, Food and Beverage Management, and Food Industry Management and Marketing.

Agencies’ Supported Technologies

These service providers are proficient in various industry-standard technologies, tools, and software, including but not limited to:

  • Brand asset management: Artwork Flow, Brandfolder, Frontify
  • Design: Adobe Creative Suite, Canva, Figma
  • Digital marketing: Mailchimp, MooSend, HubSpot
  • Influencer marketing: Crafted, Upfluence, Buzzsumo
  • Social media: Later, Sprout Social, Hootsuite
Food and Beverage Branding Technologies logos

Agency Reviews

For deeper insight into these agencies, DesignRush features client testimonials that share project challenges, results, and overall feedback. Each review undergoes verification, ensuring that the insights we present are both current and accurate.

Using the Bayesian Statistical Method, our algorithm calculates the most probable success rate for each agency. This reduces bias and promotes equity in the rating system, aligning our agency rankings more closely with the genuine quality of the services they offer.

Content Relevance & Accuracy

We make sure our content stays up to date, incorporating the latest listing data, industry trends, emerging technologies, and real-time insights supplied by agencies. It is reviewed by seasoned industry professionals who also provide their invaluable expertise — ensuring accurate and in-depth information.

About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.