Are you looking for the right food and beverage branding agency to elevate your online presence, captivate a wider audience, and drive increased consumer engagement? Based on validated client testimonials and impactful case studies, this listing is a reliable guide for you to discover the foremost food & beverage branding agencies.
Drawn from over 1,000 companies, our list has been meticulously curated based on areas of focus, successful projects, client reviews, pricing, and industry recognitions. You can customize your search and filter them by team size, budget, fees, and other parameters. Additionally, we provide insight into our rigorous agency selection process that's designed to identify the top firms for F&B branding.
Table of Contents
The Number 1 Food and Beverage Branding Agency as Selected by DesignRush Is...
1. Upstart Food Brands

- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2015
- Location: St. Louis, MO
- Notable clients: Karuna, Blends By Orly, Foraged & Found, Saucy Rebellion, Cajou
A leading boutique, full-service branding agency specializing in food and beverages, Upstart Food Brands covers the entire brand commercialization process, providing food commodity entrepreneurs with brand story development, product mockups, custom photography and videography, brochure and menu design, pitch decks, identity materials, and merchandise design, among many other services.
Upstart’s team of professionals, alongside its industry partners in manufacturing and logistics, offers end-to-end support to diverse food business ventures, whether it's a small launch or a multinational expansion. From pioneering novel ingredients to refreshing an old brand, Upstart delivers a distinct personality, voice, and style to every client.
When Karuna, a wellness beverage brand, encountered an unclear information hierarchy, bland packaging, and failure to highlight product benefits, Upstart Food Brands stepped in for a complete rebranding effort to cover brand strategy, product naming, and packaging design. It developed a comprehensive 56-page report with recommendations, a target market and competitive landscape research, and a dynamic, sophisticated package design.
Ultimately, Upstart's cohesive rebranding initiatives with engaging storytelling and a premium package positioned Karuna as a competitive player in the plant-based beverage market.
Check Upstart Food Brands Agency Profile
2. Mudge

- Best for: Dairy products
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2022
- Location: Burbank, CA
- Notable clients: Beecher’s, Doozy Pots, Ian's, Fringe, Oberto
Blending creativity with strategic insights in the food commodities domain, Mudge offers core branding services like strategy workshops, brand story development, messaging strategy, naming and creative campaigns, identity design, brand activation, digital and social marketing, and in-store point-of-sale (POS) materials.
Mudge provides clients with the flexibility to curate bespoke programs through special service packages, namely, start-to-finish branding and packaging, a four-week innovation accelerator, a three-week emerging brand accelerator, and a brand activation subscription.
Beecher’s, a cheese brand, enlisted Mudge's services to assist with an anniversary campaign that also raised awareness for its expanded product line of drips, splashes, and frozen goods. Tasked with creative direction, product and lifestyle photography, video, and POS, Mudge produced 12 videos featuring real fan reviews, paired with macro shots of Beecher’s products. These were strategically deployed on YouTube, Instagram, and LinkedIn.
Mudge’s campaign for the client generated 54 million impressions and a significant increase in sales and brand awareness, as indicated by post-campaign surveys.
3. DePersico Creative

- Best for: Homemade casserole recipes
- Average hourly rate: $155
- Minimum budget: $1,000
- Founded: 1977
- Location: West Chester, PA
- Notable clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese, Ball Park Buns & Rolls
Operating as a specialized food & beverage branding agency for over four decades, DePersico Creative is trusted by regional and national brands to develop strategic tools and decorative elements for generating interest, sparking purchasing decisions, and increasing profits. With a budget-friendly and agile pricing scheme, it ensures a holistic branding approach and accessibility to expert services, such as brand analysis, product positioning, naming and creative linguistics, logo and package design, photography, and marketing materials.
DePersico Creative revamped Idahoan's packaging design to modernize and enhance shelf appeal. The agency developed a new package concept that used enticing product photography and engaging language to convey a premium restaurant-quality product. It also extended its services to include marketing and sales materials, such as product imagery and POS displays.
The collaboration yielded a 75% increase in sales. Idahoan even received the Best New Product Award from Better Homes and Gardens based on votes from 80,000+ American consumers, and the Excellence Award in Design from the Paperboard Packaging Council.
Check DePersico Creative Agency Profile
4. Meyocks

- Best for: Spirits
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1984
- Location: Des Moines, IA
- Notable clients: Foundry Distilling Company, Flying Dutchman Spirits, Copper Cross, Topco, Hy-Vee
As a dynamic, full-service branding agency with 40 years of food and beverage industry experience, Meyocks commits to helping businesses "Mean More®" by creating a value-driven F&B branding, with a specialty in spirits. Its services encompass market research and insights, strategy and planning, copy and graphic design, media buying, content and social media marketing, lead generation, package design, analytics, and PR.
A member of the Advertising and Marketing Independent Network (AMIN), Meyocks is connected to more than 50 independent agencies and 3,100+ communications professionals worldwide. This affiliation grants Meyocks global access to extensive media research, diverse marketing talent, and local market connections, enabling it to effectively respond to the clients’ changing requirements.
Foundry Distilling Company sought Meyocks' assistance with brand identity development and package design for its core line of vodka, rum, and gin. The agency created a branding system that blended heritage with contemporary aesthetics. As a result of Meyocks' efforts, the distillery gained traction locally, in Des Moines, as well as nationally. The team's packaging design work also received the Graphic Design USA American Package Design Award.
5. The Food Brand Guys

- Best for: Healthy nourishment
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2002
- Location: London, UK
- Notable clients: Gosh!, New Wharf Brewing, Nutrition Kitchen, Wraps & Wings, Naked Biotics
Elevating F&B brands into the spotlight for 20 years now, The Food Brand Guys caters to a wide range of clients, from disruptive newcomers to established market leaders, with the goal of forging lasting connections with their intended audience.
A certified B Corporation, the firm prioritizes creativity and delivering ideas with substantial value for investment through Your Brand Platform™. This is a proprietary brand design process involving the development of brand propositions and digital marketing strategies for an effective business launch and promotion.
One of many successful projects The Food Brand Guys took on was Gosh!, a vegan food brand looking to transition from a niche market to a mainstream audience. Upon analyzing historical data, the agency identified areas where the Gosh! community showed low engagement.
Its team then used exciting food photography and recipes for social media marketing to emphasize the client's selling point as a completely plant-based brand. The Food Brand Guy's revamped brand positioning for Gosh!, connected it to a broader consumer base, and tapped into the growing consumer trend towards healthier living.
Check The Food Brand Guys Agency Profile
6. Active Ingredients

- Best for: Canned goods
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2004
- Location: Sausalito, CA
- Notable clients: Chicken of the Sea, Genova Seafood, Lindsay, dosa, Amy's Kitchen
Headquartered in Sausalito, California, with staff members based in San Francisco, Portland, LA, New York, and Seattle, Active Ingredients is a boutique branding agency leveraging digital-forward strategies to amplify consumer packaged goods (CPG).
Active Ingredients excels in online ecosystem strategy, narratives, voice, brand positioning, messaging and copywriting, photography and animation, social media management, paid influencer partnerships, as well as recipe development and food styling. The agency's additional food and drinks branding capabilities extend to Amazon campaigns, promotions, and optimization.
A great example of Active Ingredients’ expertise is the Chicken of the Sea rebranding, brand image, digital presence, and consumer engagement strategies. To do this, the agency incorporated bright colors, ocean-inspired visuals, candid lifestyle photography, and rich sustainability stories into the client's website.
This aimed to foster trust, transparency of the manufacturing process, and a sense of community around the brand. The branding initiatives shifted Chicken of the Sea from being perceived solely as a seafood sourcer into a lifestyle brand with a unique perspective.
Check Active Ingredients Agency Profile
7. Aid&Abet

- Best for: Ready-to-eat meals
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2010
- Location: Philadelphia, PA
- Notable clients: Wok Street, Mai Sushi, Love Beets, Genji Sushi, NutriGreens
Aid&Abet is a specialized agency exclusively dedicated to branding consumer goods and natural food products. Acting as its clients' creative partner, Aid&Abet emphasizes the importance of uncovering brand stories and understanding the consumers' motivation for purchasing in order to convey authentic messaging. Its key services include brand identity creation, marketing strategy, website design and development, logo design, print and packaging design, and eCommerce.
A provider of on-the-go Asian-inspired dishes, Wok Street hired Aid&Abet to overhaul the visual identity and packaging design for its pre-packaged food offers. The brand refresh coincided with the business's evolving goals, like planned store expansions and menu updates, and the agency rose to the occasion.
Aid&Abet's brand identity and design solutions combined historical context, cultural elements, and strategic branding considerations to reimagine Wok Street's identity. Producing vibrant aesthetics with smarter labeling, the agency introduced a cohesive branding system while also facilitating scalability for the client.
Check Aid & Abet Agency Profile
8. FoodMix Marketing Communications

- Best for: Agricultural produce
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2000
- Location: Elmhurst, IL
- Notable clients: Gills Onions, Nature Fresh Farms, Smithfield, Rockit Apple, Broaster
FoodMix Marketing Communications is a full-service food & beverage branding agency whose expertise spans marketing consumer packaged goods (CPG), food processing, convenience stores, and the grocery perimeter. It has a team of data specialists, designers, storytellers, and strategic thinkers who share the same enthusiasm in keeping up with culinary trends and innovations. These professionals leverage the proprietary Brandmix™ process for building and executing the Brand Love groundwork.
FoodMix Marketing Communications offers research, strategy, creative services, communications, innovation in culinary ideation and market validation, as well as sales support.
FoodMix was presented by Gills Onions with an outdated corporate image that failed to reflect its standards and mission. To address this, the agency leveraged ads, posters, website design, social media, and PR that highlighted Gills' excellent quality. The centerpiece of the branding effort was the Onionology campaign which used strategic color nuances and stamps to symbolize the company's heritage and its forward-thinking approach.
Through innovative design and messaging, FoodMix elevated Gills as a leader in the industry, increasing its recognition, engagement, and loyalty among consumers and foodservice operators alike.
Check FoodMix Marketing Communications Agency Profile
9. Murmur Creative

- Best for: Coffee drinks
- Average hourly rate: $160
- Minimum budget: $25,000 - $50,000
- Founded: 2007
- Location: Portland, OR
- Notable clients: Central City Coffee, Vero Coffee & Gelato, Groundwork Coffee, Woodlawn Coffee, Ninkasi Brewing
As a B Corporation-certified F&B-focused branding agency, Murmur Creative values sustainability, healthy partnerships, and customer relationships, as well as supporting global and local communities. It's a one-stop shop for art, copy, and code, providing comprehensive expert branding and website solutions.
Murmur articulates the visionary essence of consumer products through developing brand guidelines, names, logos, print materials, and packaging designs. With a holistic approach to branding for food and drinks, it also offers eCommerce web design, hosting, and messaging, plus SEO and UI/UX design.
Central City Coffee partnered with Murmur Creative to design a packaging that would stand out on store shelves while embodying the brand's ethos of women empowerment. Together, they developed striking illustrations for the female archetypes.
The naming process went through iteration and refinement until they arrived at the perfect product names. The collaboration between Central City Coffee and Murmur resulted in branding and packaging that effectively resonated with buyers and also positively impacted the client's bottom line.
Check Murmur Creative Agency Profile
10. SMAKK Studios

- Best for: Sweets and snacks
- Average hourly rate: $165
- Minimum budget: $25,000 - $50,000
- Founded: 2011
- Location: Brooklyn, NY
- Notable clients: Little Spoon, Spare Food, Vikre, Floof, Liiv
SMAKK is a branding agency guiding brands in the F&B vertical to stand out both on the physical and digital shelves. It houses a team of seasoned strategists, creatives, and technologists who collaborate to solve business challenges and identify unique growth opportunities. SMAKK offers brand development services, alongside visual merchandising, retail readiness, eCommerce shipping programs, and omnichannel content planning, strategy, and execution.
When Little Spoon, a baby food brand, wanted to expand into the big-kid market, it turned to SMAKK Studios to craft packaging for the new product line. The agency used playful fonts and fun category and product names, original illustrations, and "power badges" to sprinkle excitement onto the design. Its services also extended to visual identity, graphic and user interface (UI) toolkit development, and brand photography.
As a result, the sophisticated aesthetic appealed to parents and children alike and made mealtime a delightful experience. The marketing toolkit provided by SMAKK enabled Little Spoon to effectively communicate its message across various channels and further strengthen its position in the food market.
Check Smakk Studios Agency Profile
How We Picked the Best Food & Beverage Branding Agencies
DesignRush assesses creativity, technical expertise, client satisfaction, and industry reputation when ranking firms with specialized branding service offers for food commodities and beverages. Leveraging our executive team of industry experts, we delve into each agency's portfolio and achievements that set them apart in the competitive landscape of F&B branding.
Here are the criteria we adhere to when selecting the top food and beverage branding agencies:
- Vetted reviews: Quality of work and client satisfaction defining their authority in the category
- Robust portfolio: Successful projects in branding for food and drinks, plus detailed case studies with processes and outcomes
- Accolades and press mentions: Noteworthy awards for innovation and thought leadership
- Team bios: Workforce's profiles, relevant F&B branding experience, and specializations needed in the field
- Food & branding expertise: Creativity and proven skills in brand identity, strategy, development, and positioning
Read the DesignRush Agency Ranking Methodology in detail and understand better the steps we take to curate our listing.
10 Most Popular Food and Beverage Branding Agencies Compared
Agency name | Location | Hourly rate | Size | Best for |
Upstart Food Brands | St. Louis, MO | Inquire | Under 49 | Overall |
Mudge | Burbank, CA | $150 | Under 49 | Dairy products |
DePersico Creative | West Chester, PA | $155 | Under 49 | Homemade casserole recipes |
Meyocks | Des Moines, IA | Inquire | 50 - 99 | Spirits |
The Food Brand Guys | London, UK | Inquire | Under 49 | Healthy nourishment |
Active Ingredients | Sausalito, CA | Inquire | Under 49 | Canned goods |
Aid&Abet | Philadelphia, PA | Inquire | Under 49 | Ready-to-eat meals |
FoodMix Marketing Communications | Elmhurst, IL | Inquire | Under 49 | Agricultural produce |
Murmur Creative | Portland, OR | $160 | Under 49 | Coffee drinks |
SMAKK Studios | Brooklyn, NY | $165 | Under 49 | Sweets and snacks |
Best Food & Beverage Branding Agencies
- Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up [... view the full profile of Ruckus]New York City, New York 50 - 99 $175/hr $50,000 & Up
DesignRush Design Award WinnerAward-winning package design agency. Nationwide • San Diego • Fort LauderdaleDeal Design is a USA-based award-winning package design company serving established start-up and emerging brands. Our dynamic team specializes in packaging design, catalog, and logo creation, package [... view the full profile of Deal Design]San Diego, California Under 49 $150/hr $1,000 - $10,000- Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for [... view the full profile of Digital Silk]New York City, New York 100 - 249 $150/hr Inquire
- Meyocks is a leading agency dedicated to food and beverage branding, empowering brands to make a meaningful difference in the lives of their customers. With a strategic focus on food, agriculture [... view the full profile of Meyocks]Des Moines, Iowa 50 - 99 Inquire Inquire
- Aid&Abet is a fearless branding agency specializing in food and beverage branding. We thrive on unconventional creativity and redefine the game with our bold approach. From brand strategy to packaging [... view the full profile of Aid&Abet]Philadelphia, Pennsylvania Under 49 Inquire Inquire
- The Food Brand Guys are the go-to Food and Beverage Branding partner, providing a full suite of services to help your brand shine. From brand design and packaging to digital marketing, we are [... view the full profile of The Food Brand Guys]London, United Kingdom Under 49 Inquire Inquire
- FoodMix Marketing Communications is a leading full-service marketing communications firm specializing in food and beverage branding. With a team of passionate Foodies and extensive industry expertise [... view the full profile of FoodMix Marketing Communications]Elmhurst, Illinois Under 49 Inquire Inquire
- Jenn David Design is a renowned food and beverage branding and packaging design company with over 20 years of expertise in partnering with specialty food brands. We specialize in creating powerful [... view the full profile of Jenn David Design]San Diego, California Under 49 Inquire Inquire
- DePersico Creative is a family-owned Design Studio specializing in food and beverage branding. With a legacy of strategic design spanning three generations, we help marketers build strong and thriving [... view the full profile of DePersico Creative]West Chester, Pennsylvania Under 49 $155/hr Under $1,000
- Fresh Branding is dedicated to providing fresh food and beverage branding solutions that help clients establish effective identities and drive business growth. We offer a range of tailored services [... view the full profile of Fresh Branding]Nashville, Tennessee Under 49 Inquire Inquire
Need Help Selecting The Right Agency For Your Project?
We'll Find The Best Agencies For You.- Merz Branding goes beyond food and beverage branding, connecting brands with purpose and people. With a focus on innovative strategies across various platforms, we execute creative campaigns that make [... view the full profile of Merz Branding]Philadelphia, Pennsylvania 50 - 99 $20/hr $1,000 - $10,000
- Mudge is a comprehensive branding agency specializing in food and beverage. Led by expert Kelly Mudge Criswell, we bring extensive experience and a passion for innovation to every partnership. With a [... view the full profile of Mudge]Burbank, California Under 49 $150/hr Inquire
- The GRO Agency is a specialized branding and packaging design agency dedicated to the food and beverage industry. With a rich history spanning over three decades, we excel in crafting compelling brand [... view the full profile of The GRO Agency]New York City, New York Under 49 Inquire Inquire
- We make MARKETING look easy.At Allinclusive., we don't just do marketing, we make it look easy. Think of us as your partners, not just an agency. We take the complexity out of digital marketing [... view the full profile of Allinclusive]New York City, New York 100 - 249 $48/hr $1,000 - $10,000
- Unlock your businesss potential with Brandabl, a certified Reward Agency. We create high-conversion, visually stunning websites that captivate and drive results. [... view the full profile of Brandabl]Houston, Texas Under 49 $100/hr $1,000 - $10,000
- BuzzFlick is a global motion graphics company, renowned for its expertise in crafting high-quality logo animations, illustrations, branding materials, videos, and designs. As dedicated partners in [... view the full profile of BuzzFlick]Houston, Texas 50 - 99 $50/hr Inquire
- eDesign is known for its stunning web designs, landing pages, and interactive campaigns. Clients come to us for a complete rebranding and digital transformation. We also provide digital advertising [... view the full profile of EDesign Interactive]Morristown, New Jersey Under 49 $200/hr Inquire
- DD.NYC® specializes in modern branding, world-class web design, and innovative graphics. Client roaster including Scholastic, Forbes, VTS, L'Oreal - DD.NYC® is a creative team with detail, ideas [... view the full profile of DD.NYC®]New York City, New York 50 - 99 $150/hr Inquire
Top Rated: 5-star Average ReviewsChanging the Norm with Higher-Quality at the Lowest CPL! Empowering B2B Publishers & SaaS MarketersWe specialize in high-performance content syndication and webinar lead generation for B2B publishers, SaaS marketers, and agencies. With over 25 years of B2B publishing experience, we understand your [... view the full profile of Outsource Demand LLC]Erie, Pennsylvania Under 49 Inquire $1,000 - $10,000- Baunfire is a digital agency based in Silicon Valley, delivering elevated corporate websites for leading technology brands, B2B companies, venture capital firms, and their funded portfolio businesses. [... view the full profile of Baunfire]San Jose, California 50 - 99 Inquire Inquire
- Catchword is a naming and branding leader based in the San FranciscoBay Area and New York. Well-known brands in every sector, such as Intel, Kellogg's,Allergan, Starbucks, and VW, turn to us for [... view the full profile of Catchword]Oakland, California Under 49 $250/hr Inquire
- A brand as great as yours deserves great marketing. Grounded in results, Major Tom helps your ROI and ROAS blast off with planning and performance under one roof. With us, you'll get strategic [... view the full profile of Major Tom]New York City, New York 50 - 99 Inquire $50,000 & Up
- We're a global group of strategists, designers, and engineers building notable brands and premier digital experiences that captivate users worldwide.Our unified, AI-infused creative approach [... view the full profile of Clay]San Francisco, California 50 - 99 $175/hr Inquire
- Graphic Designer with 8+ years of experience. Strong knowledge of Illustrator and Photoshop. Very good knowledge of printing solutions and social media post design. [... view the full profile of Tanur Graphics]Dhaka, Bangladesh Under 49 $10/hr Under $1,000
- Dot IT is a leading full-service digital marketing agency since 2003. We offer branding, graphic design, web design, web development, SEO, e-commerce solutions, UI/UX, Google Ads, social media [... view the full profile of Dot IT]Dubai, United Arab Emirates Under 49 $25/hr $1,000 - $10,000
- Anchour is a top branding and marketing agency specializing in strategy, design, and growth. We craft impactful visual and verbal identities, build comprehensive brand experiences, and deliver [... view the full profile of Anchour]Lewiston, Maine Under 49 $160/hr Inquire
- As the #1 rated Digital Marketing agency, we deliver exceptional results at fair and affordable rates. We even offer a price match on any comparable quote. With no contracts required, you can focus on [... view the full profile of Genie Crawl]New York City, New York Under 49 $50/hr Under $1,000
- Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project based, Wildfire opened its doors in 2002, and [... view the full profile of Wildfire]Winston-Salem, North Carolina Under 49 $110/hr $1,000 - $10,000
- We are performance-driven digital marketing agency committed to fueling your business growth by harnessing the full potential of the digital landscape. Our team, composed of ambitious marketing [... view the full profile of MAX Digital]Sofia, Bulgaria Under 49 $40/hr Inquire
- At our core, we are a holistic branding and creative agency that finds its passion in the captivating realm of beer branding. Our expertise is dedicated to curating a full spectrum of services that [... view the full profile of FRW Studios]Dana Point, California Under 49 $125/hr $1,000 - $10,000
- We are a close-knit team of passionate creatives driven by our love for crafting extraordinary stories. Our expertise lies in the realms of startup branding, animation, and web design, where we [... view the full profile of Fishfinger]London, United Kingdom Under 49 $100/hr $10,000 - $25,000
- Mowgli is a remote digital marketing agency. We create digital strategies for brands & businesses that make a difference, helping brands to evolve, innovate, and authentically engage with their [... view the full profile of Mowgli]Singapore, Singapore Under 49 $100/hr $10,000 - $25,000
- Founded in 2018, Justin Jenkins Designs in New York City has always been committed to assisting businesses and individuals in shaping their brand strategy and identity. [... view the full profile of Justin Jenkins Designs]New York City, New York Under 49 $50/hr $1,000 - $10,000
- GO LOGO NOW has perfected the ideation and pronouncements of technology over the years by drinking the cocktail of motivation, innovation, materialization and amalgamation, with addition of exhaustive [... view the full profile of Go Logo Now]Irvington, New Jersey 100 - 249 $25/hr $1,000 - $10,000
- We pride ourselves on being a full-service design agency, creating a multitude of assets for companies of all shapes & sizes. From branding to web design, and everywhere in between, if you need to [... view the full profile of Envy Design Co.]Toronto, Canada Under 49 $135/hr $10,000 - $25,000
- Urban Software is the source for innovative design solutions. We offer smart web design for smarter businesses, so whatever your needs get in touch today. Urban Software is a Web development company [... view the full profile of Urban Software & Web Development]Albuquerque, New Mexico Under 49 $50/hr $1,000 - $10,000
- We are Brand Vision, a Toronto Marketing Agency that will offer you transparency and creativity.Our goal is to nurture your vision and provide innovative, custom solutions for all your marketing [... view the full profile of Brand Vision]Toronto, Canada Under 49 $120/hr Inquire
DesignRush Design Award Winner(Award-Winning) Digital branding, UX/UI design and digital product design agency in San Francisco.RNO1 is a global Branding, UX Design & Digital Growth Agency. Guiding modern brands to create Radical Digital Experiences. [... view the full profile of RNO1]San Francisco, California 50 - 99 Inquire Inquire- Launch are a creative design and marketing agency working with clients of all sizes and in all sectors. We understand every brand and project has different values and audiences.We have a very powerful [... view the full profile of Launch Digital]Ayr, United Kingdom Under 49 $100/hr $1,000 - $10,000
- Adapts Media is a Digital First creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns [... view the full profile of Adapts Media]London, United Kingdom 50 - 99 $150/hr $1,000 - $10,000
- At Revelation, we excel in creating remarkable brands that blend digital innovation with tangible products. Dive into our website to discover the projects we've proudly worked on, highlighting our [... view the full profile of Revelation Agency]West Hollywood, California Under 49 Inquire $10,000 - $25,000
- Growth doesn't come from merely providing services, it takes people who are invested in your success. Hopefully you don't see us as just another vendor think of us more as your trusty companions on [... view the full profile of Netalico Commerce]Miami, Florida Under 49 $130/hr $25,000 - $50,000
- Propaganda Creative is a full-fledged visual communication, design, and marketing agency providing services which include; branding, graphic design, website design & development, and digital [... view the full profile of Propaganda Creative]Spokane, Washington Under 49 Inquire Inquire
- BRAND SOLUTIONS: BRANDING, IDENTITY, AND GROWTH STRATEGIESWe understand the challenges of a competitive market and are committed to helping your brand not only survive but thrive as a SUCCESS [... view the full profile of FRIENDLY LABEL]Cluj-Napoca, Romania Under 49 $80/hr $1,000 - $10,000
- Codal is an award-winning design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through cutting-edge, data-driven digital solutions. Our [... view the full profile of Codal]Chicago, Illinois 250 - 499 $145/hr $50,000 & Up
- We develop web and mobile applications in food tech and e-comm fields [... view the full profile of Dev.family]Lisbon, Portugal Under 49 $60/hr $25,000 - $50,000
- Write Connections | strategy + design is a firm that helps clients find solutions and make the write connections. We provide both marketing/design services and strategic services. Unlike other firms [... view the full profile of Write Connections]Elkhart, Indiana Under 49 $100/hr $1,000 - $10,000
- Build a custom-designed, user-friendly website that gets results! Ranked 5/5 stars on various review platforms, Mendel Sites will deliver you a great website that will be one of the strongest [... view the full profile of Mendel Sites]Vaughan, Canada Under 49 $150/hr $1,000 - $10,000
- WFN is an award-winning design agency headquartered in Los Angeles. We focus on strategies that create tangible results. Our team can cover full-cycle product delivery, including strategy, UX/UI [... view the full profile of Wanted For Nothing]Los Angeles, California 50 - 99 $95/hr Inquire
Need Help Selecting The Right Agency For Your Project?
We'll Find The Best Agencies For You.
Food and Beverage Agency Hiring Guide
What is a food and beverage branding agency?
A food and beverage branding agency is a specialized service provider that helps food and beverage businesses get more value out of their products by building a unique brand image and highlighting their unique qualities.
By establishing a brand identity that makes these commodities stand out, food and beverage branding agencies help clients sell more to consumers. Moreover, comprehensive F&B branding helps businesses with better product placement, i.e., securing contracts to supply goods to other establishments in the food industry, such as markets and restaurants.
Due to the specialized nature of their industry, food & beverage branding agencies face unique challenges and responsibilities, different from those of traditional branding firms. Let's take a look at them:
Knowing the industry trends
F&B industry trends extend to food trends, health and wellness trends, and packaging trends. For instance, 77% of consumers want to prioritize health while still indulging in familiar and comforting foods, so F&B-focused branding agencies need to consider such insights when creating a branding strategy. Moreover, they ought to anticipate and adapt their strategies to evolving consumer tastes while also emphasizing a product's nutritional benefits and natural or organic ingredients.
These trends also extend to packaging, which is a crucial branding tool not only visually but in communicating brand values as well. In those terms, eco-friendliness stands front and center as an emerging norm, especially as consumers are willing to pay a premium for products in environment-friendly packaging.
Maintaining brand authenticity and storytelling
Authentic storytelling implies knowing the competitive landscape and understanding user intent and the different audience segments and using that knowledge to craft a brand’s messaging. After all, consumers in the food and beverage niche often value transparency and sincerity in promotion, and 81% of them are interested in knowing what happens "behind the scenes" of food preparation, which is a great way to give them a story that will capture their attention.
With numerous food commodities vying for consumer awareness, how a branding agency takes advantage of the opportunity for businesses to foster a genuine connection with them is imperative. The result of successful and authentic F&B branding often results in a narrative that’s emotionally appealing and encourages social sharing.
Creating memorable sensory experiences
Unlike many other products, food and drinks engage multiple senses, including taste, smell, and touch. To illustrate this point, it's noted that the appearance of food significantly impacts consumers' choices, with 31.9% of them indicating its influence.
A proficient food & beverage branding agency can craft a compelling sensory journey for consumers, immersing them in the experience and ultimately, persuading them to make a purchase.
Considering seasonality, localization, and cultural sensitivity
As food preferences can vary by season and region, F&B branding agencies need to develop strategies that navigate these variations by tailoring their branding efforts to align with specific intended markets.
Moreover, food and drinks are deeply intertwined with culture, so branding agencies should be sensitive to cultural nuances, preferences, symbols, and culinary traditions when formulating strategies.
Complying with regulations and standards
A food & beverage branding agency should have in-depth knowledge of the local and international regulatory requirements related to package labeling, trade measurements, health claims, and nutritional information.
What services do food and beverage branding companies provide?
Food & beverage agencies create and enhance the brand image of businesses that manufacture or sell these commodities, as well as their products. Their primary responsibility is to differentiate their clients in the market. They also develop a professional look for all branding collaterals, ensuring that the aesthetics, themes, tone of voice, typography, and color palettes are coherent.
These are the key services a food branding agency provides:
- Market and competitor research: Defining the target demographics and unique value proposition of products; identifying opportunities and building a strategic plan for brand growth
- Brand naming: Coming up with creative names of different product lines
- Brand positioning: Conceptualizing the brand voice, messaging, and identity, and the core values around which a business operates
- Brand guidelines: Documenting the brand elements in a single resource or file that serves a reference for ensuring consistency across all branding materials and touchpoints
- Logo design: Exploring and sketching logo concepts, iteration, digital rendering, and presenting them until finalization and delivery
- Packaging design: Producing original designs for packs, boxes, or wrappers that complement the product and comply with labeling requirements
- Ongoing marketing and advertising support: Launching new products or repositioning existing ones and creating buzz around them through promotional campaigns
- Rebranding: Updating outdated concepts to refresh and elevate a brand's image
Nestle Drumstick, an ice cream brand, approached The GRO Agency following a recent refresh of the master brand and the introduction of an innovative product line called "Crushed It," which featured cookie-crumb-coated ice cream cones and bars. The client sought to revitalize and modernize its brand portfolio, requiring creative packaging solutions for both new and existing SKUs.
For example, The GRO Agency, which specializes in food & beverage branding, was primarily tasked to:
- Develop a product-specific, sub-line logo to mirror the core brand's color palettes and layout, but also distinguish it from the existing Drumstick logos, catching the consumer's eye and reinforcing the product experience
- Use product messaging, coupled with enticing photography, to emphasize indulgence and taste as primary decision-drivers, showcasing the product's appeal
The GRO Agency successfully refreshed the brand while effectively launching the "Crushed It" product line, enabling Nestle to boost its sales by 17% and regain its leading position in the market.
How much do food and beverage branding agencies charge for their services?
On average, food & beverage branding agencies charge $100 to $300 per hour. The final pricing will depend on the services rendered and the client's business size.
Here's a breakdown of the costs for branding services in F&B:
- Brand identity: $1,000 - $5,000+
- Market research: $1,000 - $7,000+
- Logo design: $2,000 - $8,000+
- Visual style guide: $2,500 - $5,000+
- Brand Book: $3,000 - $4,000+
The top 50 food & beverage branding agencies on DesignRush charge an average of $102 per hour. 14.6% of them on the platform accept projects with a minimum budget of $1,000, while 1.4% accept projects with a $50,000 minimum budget.
Why should I hire food and beverage branding companies?
Hiring a food & beverage branding agency can provide you with the strategic guidance, creative expertise, and premium resources needed to build a strong and memorable brand that resonates with consumers and drives business success.
It can offer significant advantages, such as:
- Expertise: Understanding the nuances of the niche, e.g., consumer trends, buyer preferences and behaviors, market dynamics, competitors, challenges, and unique opportunities
- Differentiation: Identifying your unique selling points and effectively communicating them with the intended audience
- Creative execution: Developing engaging visuals, web copy, blog posts, social media captions, photographs, packaging design, signages, and advertisements
- Digital dominance: Proficiently using social media platforms, SEO, and content marketing for optimal online engagement and audience reach
- Strategic partnerships: Establishing relationships with industry partners, such as manufacturers, distributors, and media outlets
Hy-Vee, a regional supermarket chain, approached Meyocks, a food & beverage branding agency, to refresh its value product line, which it would call "That's Smart." It had seen minimal packaging updates over the past two decades and needed a modern rebranding strategy. To promote the rebrand, Meyocks worked on the brand name, package design, point-of-sale materials, and creative development.
The rollout of "That's Smart" was successful, with over 200 items transitioning from the previous value line to the new brand. Store data also indicated a double-digit growth in units sold compared to the previous brand, demonstrating the effectiveness of Meyocks' branding efforts.
How do I choose the best food and beverage branding agencies?
Here are the steps to take when selecting the food branding agency most fitting for your business requirements:
- Define your goals: Clearly outline your branding objectives. Determine what you aim to achieve, whether it's increased market visibility, rebranding, or launching a new product line.
- Research and shortlist agencies: Look for agencies that specialize in branding for food and beverages. Conduct online research, read client reviews, and ask for referrals from industry peers. Create a shortlist of agencies that have a strong portfolio and positive reputation.
- Evaluate experience and expertise: Assess each agency's experience in this specific niche. Look for agencies that have worked with similar companies or brands in your niche. Evaluate their expertise in branding, design, marketing, and strategy.
- Review portfolios: Examine each agency's portfolio to gauge the quality of their work and see if their aesthetic aligns with your brand's vision. Pay attention to the diversity of their projects, creativity, and effectiveness in delivering results.
- Assess creative capabilities: Consider the creativity and innovation of the agency's branding concepts. Look for agencies that can offer fresh and unique ideas to differentiate your brand in a competitive market.
- Evaluate strategy and approach: Inquire about the agency's strategic approach to branding. They should have a clear understanding of your target audience, market trends, and competitors.
- Consider budget and resources: Determine your budget for branding services and inquire about the agency's pricing structure. While cost is important, prioritize value and expertise over price alone. Ensure the agency has the resources and capabilities to meet your needs within your budget.
- Schedule interviews and send RFPs: Reach out to the shortlisted candidates and submit a request for proposal (RFP). Ask about their research methodologies and how they develop brand strategies.
- Check culture fit: Consider the agency's culture and values to ensure compatibility with your brand's vision. Choose an agency that shares your passion for products and demonstrates a commitment to your success.
Get assistance in your search for the ideal food & beverage branding agency — for free. Simply go to our Marketplace. Let us know your project details and we’ll shortlist F&B branding firms on your behalf.
What questions should I ask a food and beverage branding company before hiring one?
Ask these essential questions when hiring a food branding agency:
Its Relevant Background
- How long has your agency been in business, and what is your experience in the food industry?
- Can you provide examples of successful food & beverage branding projects you've completed in the past?
- What sets your agency apart from others in terms of expertise and approach to packaged food branding?
- What are your certifications or affiliations related to branding for food and drinks?
- Can you share any testimonials or references from previous clients?
Company Services and Processes
- What specific services do you offer for food and beverage branding?
- How do you typically approach a new beverage branding project? How about rebranding? Can you walk us through your process?
- How do you gather and interpret data from market research and consumer analysis?
- What resources and technologies do you use to develop and execute branding strategies for food commodities?
- How do you ensure consistency and coherence across different branding components?
The Project
- What is your timeline for completing a typical food and beverage branding project?
- How do you determine the cost of your services for a food and beverage branding project?
- Can you accommodate specific requests or preferences regarding the branding aesthetics or messaging?
- What level of involvement do you expect from our team during the branding process?
- How do you measure the success of a food and beverage branding campaign, and what metrics do you track?
What are the best food and beverage branding agencies in the U.S.?
The best food and beverage branding agencies in the U.S. are:
- Upstart Food Brands
- 4.7 stars on DesignRush (7 reviews)
- Top clients: Blends By Orly, Cherish Green, Sauer Frau, Slide
- DePersico Creative
- 5.0 stars on Google (2 reviews)
- Top clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese
- Meyocks
- 4.5 stars on Google (4 reviews)
- Top clients: Grinnell Mutual, Hy-Vee, Topco, Drago
- FoodMix Marketing Communications
- 5.0 stars on Google (2 reviews)
- Top clients: Coca-Cola, Gills Onions, Red Diamond Coffee & Tea, Nature Fresh Farms
- Murmur Creative
- 4.9 stars on DesignRush (22 reviews)
- 4.8 stars on Google (49 reviews)
- Top clients: Ninkasi Brewing Co., Pipcorn Snacks, Corsair Distillery, Brazi Bites
See more information from the full listing and be sure to explore other agencies. You can personalize your search and use the filter functionality.