Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Directive
- Best for: Overall
- Average hourly rate: $250
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: 100-429
- Location: Irvine, CA
- Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
- Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
- Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
- Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
Check Out Directive Agency Profile
TripleDart
- Best for: SaaS PPC
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2020
- Size: 50-99
- Location: Plano, TX
- Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
- Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
- Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
- Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
Check Out TripleDart Agency Profile
NinjaPromo
- Best for: Conversion rate optimization (CRO)
- Average hourly rate: $25
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: 100-249
- Location: New York City, NY
- Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
- Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
- Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
- Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Check Out NinjaPromo Agency Profile
Hey Digital
- Best for: Campaign restructuring
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2018
- Size: Under 49
- Location: Tallinn, Estonia
- Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
- Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
- Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
- Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Check Out Hey Digital Agency Profile
Clarity Performance
- Best for: Paid search ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2019
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
- Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
- Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
- Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Check Out Clarity Performance Agency Profile
Konstruct Digital
- Best for: Keyword research
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2012
- Size: Under 49
- Location: Calgary, Canada
- Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
- Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
- Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
- Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Check Out Konstruct Digital Agency Profile
Go Fish Digital
- Best for: Competitor analysis
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2005
- Size: 50-99
- Location: Raleigh, NC
- Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
- Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
- Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
- Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Check Out Go Fish Digital Agency Profile
Netrocket
- Best for: Google ads
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2011
- Size: Under 49
- Location: Miami, FL
- Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
- Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
- Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
- Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Check Out Netrocket Agency Profile
Advant Technology
- Best for: Geotargeting campaigns
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: Under 49
- Location: High Wycombe, UK
- Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
- Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
- Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
- Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Check Out Advant Technology Agency Profile
Powered by Search
- Best for: LinkedIn ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Size: Under 49
- Location: Toronto, Canada
- Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
- Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
- Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
- Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Check Out Powered by Search Agency Profile
How We Picked the Best B2B PPC Companies
To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:
- Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
- Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
- Industry recognition: Awards, media mentions, and accolades highlighting their expertise
- Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
- Top services: Core offerings and areas of focus
- B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies
To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.
10 Most Popular B2B PPC Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Directive | Irvine, CA | $250 | 100-249 | Overall |
| TripleDart | Plano, TX | Inquire | 50-99 | SaaS PPC |
| NinjaPromo | New York City, NY | $25 | 100-249 | Conversion rate optimization (CRO) |
| Hey Digital | Tallinn, Estonia | Inquire | Under 49 | Campaign restructuring |
| Clarity Performance | London, United Kingdom | Inquire | Under 49 | Paid search ads |
| Konstruct Digital | Calgary, Canada | $149 | Under 49 | Keyword research |
| Go Fish Digital | Raleigh, NC | Inquire | 50-99 | Competitor analysis |
| Netrocket | Miami, FL | Inquire | Under 49 | Google Ads |
| Advant Technology | High Wycombe, United Kingdom | $149 | Under 49 | Geotargeting campaigns |
| Powered by Search | Toronto, Canada | Inquire | Under 49 | LinkedIn ads |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
SEO Brand
VerifiedVerified by the DesignRush team for authenticity and credibility.A Customer Acquisition GROWTH Agency | Forbes Rated #1 SEO Company | 20+ Years of Success
Clients rely on SEO Brand for data-driven strategies that turn digital insights into measurable growth. Our knowledge‑driven creativity fuels ongoing success in paid media, analytics, and conversion optimization. Discover why brands trust our PPC consultants to outperform the competition...
Top Services:
- SEO
- PPC
- Digital Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Boca Raton, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSEO Brand Services
Data sourced from the agency's DesignRush profileMontblanc Sotheby's United States Department of State Facebook The Ritz Carlton Uniden Cellular Lowe's Ceridian LG The Weather Channel
SEO Brand Reviews & Testimonials
Digital Marketing Review from Hyunjee Kim
The results have been what we were expecting as there was a global language barrier to figure out. The team is very good at understanding what we want and doing it in the US Market. They helped us position our brand better than any of the agencies we used in our country. Very please with results so far
Digital Marketing Review from Joe Kilrain
SEO Brand's efforts resulted in a serious increase in our overall organic positioning and cost per clicks have been decreasing. Our Social campaign was broken down completly and rebuild, Honestly I couldnt be happier with the results
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SEO Review from Kevin Campbell
Leads are up over 1500% in the last 90 days and my cost per lead is down over 75%. They have been running my campaign now for a few years and the numbers speak for themselves
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsNew York Top-rated Digital Marketing Agency focus on Driving Result
Engage Element is a New York digital marketing partner. Our mission is to redefine performance-driven marketing by delivering measurable results that drive growth and inspire confidence. We go beyond traditional campaigns to create innovative, data-driven strategies tailored to each brand's needs...
Top Services:
- PPC
- SEO
- Social Media Marketing
- eCommerce
- Digital Marketing
- Show more
- Location
- Albany, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 14 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsEngage Element Marketing Services
Data sourced from the agency's DesignRush profileD2L Brandsurge TALA WYND Horwin Global Vacasa Boelter May Mobility Eufora Matches Food
Engage Element Marketing Reviews & Testimonials
PPC Review from Bravira Abadi
We wanted professional digital marketing help for our search engine marketing efforts through PPC management. They've done various aspects of Digital marketing, including PPC. From the beginning, we've been very pleased. While we were a little uneasy about offloading our PPC accounts to an external provider, they've handled it professionally from day one. They've done very well. We have regular meetings with them where we review progress. The communication, whether via email or an online meeting, is timely and professional.
PPC Review from Mark Milecki
Engage Element Marketing sets up our PPC campaigns and creates the display advertisements. Engage Element Marketing mostly works with Google Ads campaigns, however they have also tested LinkedIn and Facebook ads. Engage Element Marketing delivers work on time, and we use Google Spreadsheet to collaborate. Engage Element Marketing is great at communication through email and Zoom meetings.
PPC Review from Muhammad Ubaid ur Rehman
We partner with Engage Element for PPC and SEO service as we need more traffic and conversion leads. Eliana has been very helpful and patient in assisting us. We get a lot of big leads through Google ads, and our web traffic increases by 30% as well. We appreciate their great work and recommend them to everyone!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsTop-Ranking Digital Marketing for Outdoor Recreation, Health & Wellness, and Food & Beverage Brands
Evergreen Results is a talented team of marketing and creative experts that help outdoor recreation, health & wellness, and food & beverage brands scale growth through digital advertising, SEO, email marketing, and websites. We're insatiably focused on results because ultimately that's what matters...
Top Services:
- Digital Marketing
- PPC
- SEO
- Email Marketing
- Web Development
- Show more
- Location
- Evergreen, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsEvergreen Results Services
Data sourced from the agency's DesignRush profileCorefirst Early Learning Indiana Under NDAs
Evergreen Results Reviews & Testimonials
Advertising Review from Dave Grout
Evergreen Results does an amazing job in knowing what to do to generate the best-qualified leads to a college/business. They have the practical experience which they combine with best practices to increase ROI on every project they deliver. Working with them means you will always receive: Quality, Integrity, Relationship and a Trusted Partner.
Food & Beverage Review from Kelly Collopy
Alongside management of SEO, SEM, Social Advertising & Email Marketing we also tasked Evergreen Results with a complete company rebranding project that included an overhaul of our logo, packaging, website and more. To say that Evergreen is thorough and detail oriented, would be an understatement. The discovery interviews, customer surveys, concept meetings, design iterations and more proved that Evergreen treated this project as if it was their own brand. The expertise and passion are unmatched.
Web Design Review from Cary Teeple
I contracted Evergreen Results because I wanted branding and a website that was compelling and consistent with my value proposition. We started by researching and clarifying my value proposition as it related to my target market. This process proved invaluable. From there Evergreen Results developed Neutek Machinery's branding and website. What they delivered exceeded my expectations and worth every penny.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWe cover the companies shaping whats next
BrandClickX is the independent publication covering business, AI, technology, finance, brands, and the companies shaping tomorrow's economy. From breakthrough startups to billion-dollar enterprises, we deliver trusted reporting, original insights, and expert analysis on the people, ideas...
Top Services:
- SEO
- Digital Marketing
- Content Marketing
- Web Development
- WordPress Website Design
- Show more
- Location
- Albany, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBrand ClickX Services
Data sourced from the agency's DesignRush profileBarbie's R Us Windmill Spatial Cars Protection Plus, Inc. Postable LLC Sega RE/MAX Glamour Movoto
Brand ClickX Reviews & Testimonials
Web Development Review from Alexandre Lang - Willar
BRAND CLICKX redesigned the website of a fresh pet food delivery company. Focusing on conversion rate optimization, the team created a visually stunning design and added the necessary functionalities. BRAND CLICKX League Design Agency is still implementing changes, but the initial results are already promising. The client observed increased team morale and enthusiasm, which they viewed as a positive sign of future success. Moreover, their team was innovative, knowledgeable, and customer service-oriented. They showed exceptional problem-solving skills by carefully listening to our needs before offering tailored solutions.
Branding Review from Zach Baughan
Brand Clickx provides logo design, messaging, and ongoing lead generation. Thanks to Brand Clickx, the client has received a new logo and clearer and more targeted messaging. The team is highly receptive and precise with their deliverables, and internal stakeholders are particularly impressed with the service provider's professional and personable approach. "They're professional and fun to work with."
Branding Review from Shad Foos
Thanks to Brand Clickx, the client achieved internal alignment with their executive leadership and received positive feedback from other key stakeholders. They also successfully launched a brand narrative video. The teams services were top-notch, and their members were truly proactive and responsive. They pushed us in all the right ways to ensure that the project was delivered on time and budget.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsNext-generation SEO for ambitious brands
ClickSlice is #1 ranked eCommerce SEO agency in London and the UK...
Top Services:
- SEO
- PPC
- Digital Marketing
- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsClickSlice Services
Data sourced from the agency's DesignRush profileInner Space Lofts WOOBRO Project Solar UK Humax Cers PR FS Group IPW1 Ice Cool Trailers
ClickSlice Reviews & Testimonials
SEO Review from Sarah Feeko
I would highly recommend ClickSlice if you want the Local SEO services for your company. This is because they have been providing the best services to their clients. Over the years we have worked with and they have helped us create an amazing web presence that has kept us in top position.
SEO Review from Jane Morrison
Within a span of four months, our website is ranking on the first page of Google for all the keywords. We have been dealing with ClickSlice for more than three years now as we have known that they have the intention of providing the best service to their users.
SEO Review from Luka Kvitashvili
I must say that your team has done an excellent job and we are very impressed with it. The amount of effort you put into the work can be observed by our team. The SEO of the website is improving and there has been a rapid increase in the traffic on the website. Thank you, guys!!!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsReach That Engages Visits That Convert Top Arrow Spends That Augment
AdLift specializes in a wide range of SEO services, including Technical SEO, Enterprise SEO, On-Page and Off-Page SEO, Link Building, Keyword Strategy, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), LLM SEO and Website Analytics...
Top Services:
- SEO
- AEO
- Content Marketing
- PPC
- CRO
- Show more
- Location
- San Francisco, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsAdLift Services
Data sourced from the agency's DesignRush profileWalmart Mercer PayPal Box Shopify Airbnb Schneider Barnes & Noble's Coverhound Open Systems
AdLift Reviews & Testimonials
SEO Review from Priya Kapoor
Adlift has been our Search Engine Optimization agency since the last 2 years. Being associated with them for so long, I can say that the team is professional, ethical and driven by results. We have had a major boost in ROI ever since they have started handling our account and we feel great being associated with Adlift.
SEO Review from Ratri Maria
What I like about Adlift is that they always delve beyond the basic objectives and provide clear actionable recommendations. They have a great staff and they are always proactive and dedicated in what they do. Their well working team spirit and true customer focus have impressed me!
SEO Review from Lomit Patel
We've seen a huge improvement in our SEO since working with AdLift, the biggest impact we've seen is by following the road map and the plan that they've come up with within the first four months, SEO traffic increased over 50% and it's continued to increase month, over month beyond that.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsLeading Digital Marketing Agency in Texas.
Silver Ant Marketing is dedicated to enhancing the success of our clients' businesses through outcome-driven Digital Marketing strategies. Employing a strategic blend of SEO, PPC, SMM, Content, Emails, and Video Marketing tools, we cultivate a robust global presence for your business...
Top Services:
- SEO
- PPC
- Content Marketing
- Web Design
- Web Development
- Show more
- Location
- Richardson, Texas
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSilver Ant Marketing Services
Data sourced from the agency's DesignRush profileEventStable Tomken Veterinary Hospital More Jewelry KooToys Rusty Couture
Silver Ant Marketing Reviews & Testimonials
SEO Review from Saad Sohail
Partnering with Silver Ant Marketing has been a game-changer for our online presence. Their exceptional SEO expertise, strategic planning, and clear, transparent communication have delivered outstanding results. We've seen significant improvements in website traffic, search engine rankings, and overall visibility. Their commitment to driving measurable success makes them a trusted and highly recommended partner!
shanza shoaib's Review Sourced from Google
We are absolutely thrilled with the marketing efforts from SilverAnt Marketing. Our brand-new veterinary clinic would not have reached the level of success it has today without their expert guidance and support. From the very beginning, their team demonstrated exceptional professionalism, responsiveness, and an in-depth understanding of our industry. They truly went above and beyond to help us grow our online presence, attract new clients, and build a solid foundation for our clinic. We couldn't be more pleased with the results and highly recommend SilverAnt to anyone looking for a dedicated, reliable marketing partner.
Gwen Nguyen's Review Sourced from Google
We were introduced to the Silver Ant team through another agency, and after working with them for a month, I couldn’t be happier with the results. They helped us revamp our entire website, updating product pages and managing over 300 product combinations seamlessly. Their expertise and skills made the process smooth, and I fully trust them to handle our backend. This is 100% honest feedback from a U.S. brand, and I’m highly satisfied with their services. If you’re struggling to find a reliable team, you have FOUND one! Congrats!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsBusiness Growth Agency
Concept Co. is a digital B2B marketing agency blending creativity, strategy, & tech to boost branding, sales, & web presence. Trusted by Fortune 500 & U.S. businesses, our proven methodology delivers real results. With over ten years of experience, we're a team of creatives, tech experts, & storytellers...
Top Services:
- Branding
- Logo Design
- PPC
- Digital Marketing
- Video Marketing
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- Location
- Milwaukee, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsConcept Co. Services
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Concept Co. Reviews & Testimonials
Rockstar Tattoocompany's Review Sourced from Google
I can't say enough great things about this company. Their team has built multiple websites for me as well as taking care of my online advertising and marketing. They've designed and branded our image to stand above our competitors. And not only digitally, but they also design and take care of any print materials I need like T-shirts, can koozies, business cards, vinyl, and table skirts. You name it and they'll probably have you covered! Any questions I ever had, they are quick to respond to and also offer great insight into running a successful, professional business. I would highly recommend! Well...unless your a competing tattoo shop ;-)
s kahlfeldt's Review Sourced from Google
I hired Concept Envy to help with a project I was working on for the City of Waukesha. Their social media campaign exceeded my expectations. Thanks Concept Envy!
Carol Cullins's Review Sourced from Google
Concept Envy has provided email and web hosting, as well as web design services, for our agency for several years. The staff is great to work with. They're very professional and responsive to the needs of our staff. I highly recommend them!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsFueling Growth With Smarter Digital Marketing
Fuel Digital is a performance-driven marketing agency that helps brands grow through strategic PPC campaigns, data-led insights, and full-funnel digital strategies...
Top Services:
- PPC
- Location
- Austin, Texas
- Number of Employees
- Under 49
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsFuel Digital Services
Data sourced from the agency's DesignRush profileTai Lopez Brands Gold Cosmetics & Skincare MAHRI
Performance-based Growth Partner.
Semantic Labs leverages search engine marketing and proprietary funnels to drive highly qualified traffic and leads. Established in 2008, we partner with over 300 companies globally, generating millions in sales. Specializing in B2B and SaaS we deliver high-value customers. As part of Ziff Davis (NASDAQ: ZD)...
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- PPC
- Affiliate Marketing
- CRO
- Digital Marketing
- Show more
- Location
- Mooresville, North Carolina
- Number of Employees
- Under 49
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSemantic Labs Services
Data sourced from the agency's DesignRush profileMonday.com Freshworks Moz
Your Google & FB Ads Agency
PPC Boost is a boutique PPC Agency in Denver, CO, specializing in elevating 7 and 8-figure brands on Google, Facebook, and Amazon. With a rich history of managing Fortune 500 brands and start-ups with monthly budgets exceeding $1MM, we excel in E-Commerce, SaaS, and B2B/Lead Gen verticals...
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- eCommerce
- PPC
- Digital Marketing
- Social Media Marketing
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- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsPPC Boost Services
Data sourced from the agency's DesignRush profilepandora mayple Heritage Patios
PPC Boost Reviews & Testimonials
Cheryl Cunningham's Review Sourced from Google
After researching over a dozen different companies to manage our Google Ads account, one company stood out from the rest!PPC Boost was very quick at following up to answer all of our questions and took the time to do a very thorough audit of our account. During a virtual meeting they showed us all of the areas they felt they could help us improve on.Isaiah & Dalton were assigned to our account, and they have been awesome! They work very closely with us and are very quick at replying to any questions we may have. We receive detailed weekly reports letting us know exactly what they are working on, what the results are of what they have done and what their goal is for the next week. We also meet virtually at the end of each month to go over everything all together.In just one short month, PPC Boost increased our conversions, drove sales and increased our revenue. And every month since then has only gotten better!I highly recommend PPC Boost.
Matt Uhrig's Review Sourced from Google
After interviewing a number of PPC firms, we went with PPC Boost and are extremely happy. As a small law firm, we wanted to work with a company that understood our business and would work with our budget. Highly recommend PPC Boost.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsChanging the Digital Marketing Game One Company at a Time
At Slade Marketing, we prioritize your business. We provide solutions that not only attract new customers but also boost engagement and leave a lasting impression on your brand. From web design and hosting to logos and social media, Slade Marketing covers all your digital needs!...
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- Digital Marketing
- Web Design
- SEO
- PPC
- Content Marketing
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- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSlade Marketing Services
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Slade Marketing Reviews & Testimonials
Devis's Review Sourced from Google
I regret hiring Slade Marketing. They promised increased leads and brand visibility, but after three months, there was zero improvement. Their team was slow to respond, and their strategies felt outdated. When I asked for updates, they gave excuses instead of results. Do not recommend!
Kylie M's Review Sourced from Google
Helped us launch our first PPC campaign, and we couldn’t be happier with the results. They were clear about setting goals and provided detailed reports on performance. We saw a noticeable increase in leads, and our ROI has been fantastic. Their team knows how to target the right audience and optimize campaigns for the best results. If you're looking for an agency to manage your paid ads effectively, Slademarketing is a great choice.
Elizabeth Girdner's Review Sourced from Google
We've been using Slademarketing for our SEO needs, and the results have been amazing! Before partnering with them, our site barely showed up on search engines, but now we're ranking much higher for several key terms. Their team is knowledgeable, and they keep us updated every step of the way. Our organic traffic has increased significantly, and we’re seeing more qualified leads. Highly recommend if you want to improve your search rankings and online presence!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsThe Fitness Marketing Agency
MAGNA APEX was founded by Reneir Cruise in June 2012 and identifies itself as The FITNESS Marketing Agency, working with Clients that own small to medium business that specialize in Physical Fitness, Mental Wellness, and Financial Advisement...
Top Services:
- Digital Strategy
- SEO
- PPC
- Social Media Marketing
- Email Marketing
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- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMagna Apex Services
Data sourced from the agency's DesignRush profileBandora Music Automate Analyze Innovate Xavier Cal Customs and Collectibles
Create Your Brand. Launch Your Product.
We offer full branding, marketing campaigns & product launch services...
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- Branding
- UI/UX Design
- Graphic Design
- Web Design
- Market Research
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- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsThe Launch Shop Services
Data sourced from the agency's DesignRush profileInstacart BloomNation Kiehl's
Your Partner For Amazon Success
Manage amazon helps business grow on Amazon with expert support in store setup, optimization, and advertising. We focus on driving real results, so your amazon store succeeds and stand out...
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- eCommerce
- SEO
- PPC
- Content Marketing
- Advertising
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- Location
- Wilshire, Georgia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $20/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsManage Amazon Services
Data sourced from the agency's DesignRush profileBluenotes Urban Planet Singer
Energized By Exceptional Creativity
RTL Digital Media offers a number of solutions to help you make people adore your brand as much as you do. We understand that excellent branding is a combination of good processes and strong graphic execution. Our designers have designed or reinvented branding packages for both large and small...
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- SEO
- Advertising
- Digital Marketing
- PPC
- eCommerce Development
- Show more
- Location
- Kennesaw, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsRTL Digital Media Services
Data sourced from the agency's DesignRush profileMarketing Industry Small Business Industry Retail Industry
We Make I.T. Easier.
"To empower businesses of all sizes to achieve their full potential by providing innovative, affordable, and accessible marketing and technology solutions."...
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- Digital Marketing
- Social Media Marketing
- SEO
- PPC
- Email Marketing
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- Location
- Columbia, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsAce Remedy I.T. Solutions Services
Data sourced from the agency's DesignRush profileNC Administration Office of Courts Chunky Fresh Scents US Army Corps of Engineers New Flame Candle Co.
Your Very Own Digital Marketing Agency.
We are a prominent digital marketing company that offers best quality digital services to give you the best ROI in every condition. We follow latest trends and ethical practices to give you the best results to build a long-term relationship with our clients...
Top Services:
- Graphic Design
- Web Design
- Web Development
- SEO
- Digital Marketing
- Show more
- Location
- Wilmington, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsDart Digital Agency Services
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Dart Digital Agency Reviews & Testimonials
cosmetica india's Review Sourced from Google
We are satisfied with their web design and development services. We need a website for our cosmetology clinic where we offer our various of cosmetic treatments. They understand our requirements and our customers and finally proposed a website that can connect with our customers without losing the true essence of our business. Really a great work, thanks a lot.
IIDFA By DrNeha Bhumbla's Review Sourced from Google
I am happy with their SEO services. They have really done a great job by making our website keywords rank on google's first page within the first 3 months. If you are also looking for seo services that actually works, you can surely go with dart digital agency. Highly recommended
alex john's Review Sourced from Google
This agency is really a hidden gem, I need a website for my business and I was looking for someone who can build it according to my requirement, finally I came to know about this agency from my friend, and she insisted me to at least talk to them. Once I got connected, I was really impressed with the professionalism they have shown and the patience they have shown while listening my requirements. after an hour long meeting and after seeing their portfolio i finally decided to avail their services to develop a website for my business. Upon receiving the website I was really impressed with the work they have done, as they fulfill each requirement very nicely.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsLet's Build Something Worth Shipping
Most agencies will happily slap a WordPress theme on your business and call it a website. We don't. Peak Web Innovations builds every site by hand, in real code, by humans who actually know what they're doing. That means faster pages, fewer plugins to break at 2am, and no "we'll need to upgrade your theme...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- Digital Marketing
- SEO
- Show more
- Location
- Washington, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsPeak Web Innovations Services
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Peak Web Innovations Reviews & Testimonials
Peter Romney's Review Sourced from Google
Nate makes a great effort to be sure that his customers get the content and functionality that they need.
Jeremy Cluff's Review Sourced from Google
Peak Web Innovations does amazing work. My website is both beautiful and functional. Peak is very responsive and has been super helpful.
Kale Hatch's Review Sourced from Google
I have been using peak web innovations for my website needs for a while now. Very happy with them.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsAward Winning E-Commerce Marketing Agency
All of the work we do more than pays for itself with increased trackable revenue...
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- eCommerce
- Email Marketing
- Web Design
- eCommerce Development
- Web Development
- Show more
- Location
- Schenectady, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsECD Digital Strategy Services
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ECD Digital Strategy Reviews & Testimonials
Madeleine DiBiase's Review Sourced from Google
Working at ECD is the best! The founder, Zak, embodies the company values through and through. Most of all, he cares–about his clients and his team. Excellence is expected 💪Getting to work with various clients across different industries is fun, challenging, and different everyday. It's especially rewarding seeing their revenue grow year over year like a rocketship🚀I've worked at a few other companies, and nothing compares to the culture and people at ECD.
Roy Wright's Review Sourced from Google
If you have an e-commerce store and are looking to grow definitely contact ECD Digital Strategy. The are E-commerce Email Marketing Gurus and can help your online business grow profitably.
Clint Braidwood's Review Sourced from Google
I love this company. They make managing google ads and website maintenance easy and streamlined. I don't know where our company would be without ECD!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsThe agency for small companies with big dreams! Blast off with Blast Marketing!
Blast Marketing is a digital marketing agency focused on supporting and growing small to medium-sized businesses. Founded by highly capable digital marketing experts with years of experience working with companies large and small, we value the relationships we build with our clients and are committed to your...
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- Digital Services
- Digital Strategy
- Web Design
- Web Development
- eCommerce Development
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBlast Marketing Agency Services
Data sourced from the agency's DesignRush profilePeacefood Cafe Palisadium Swim & Gym Molly Ann Farms Cannabis Dispensary Charles Street Studios Phia NYC Jewelry Store Candlestock Kettykiss Nail Salon Kara Francis Coaching
Your Digital Marketing Partner.
Impressico Digital, a CMMI Level 5 and ISO-certified company, specializes in providing 360-degree digital solutions designed to help businesses grow online. Their comprehensive offerings include custom-built, responsive, and SEO-friendly website development and maintenance; robust SEO and performance...
Top Services:
- Web Development
- WordPress Website Design
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Plano, Texas
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $30/hr
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsImpressico Digital Services
Data sourced from the agency's DesignRush profileHitachi KitchenAid Sens Clinic Fos Lighting Bourn Hall Clinic Santosh Deemed to be University Blue Garage Retail
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B2B PPC Agency Hiring Guide
What is a B2B PPC agency?
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
- Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
- High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
- Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
- Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
- Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
- Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
- Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
- Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
- Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
- Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
- Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
- Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
- Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
- Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
- Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
- Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
- Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
- Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
- Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
- Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
- Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
- Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
- Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
- Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
- Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
- Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
- Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
- Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
- Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
- Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
- Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
- Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
- Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
- Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
- Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
- Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
- Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
- Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
- Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
- Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
- Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
- Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
- Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
- Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
- Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
- Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
- Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
- Cost per click (CPC): Average amount you pay for every click.
- Click-through rate (CTR): The percentage of people who clicked your ad.
- Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
- Conversion rate: The percentage of visitors who convert after clicking your PPC links.
- The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
- Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
- Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
- Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
- Have you worked with businesses in my niche? Can you share case studies and references?
- What results have you achieved for businesses like mine?
- Have you advised against using PPC for a business? If so, why?
- What is your approach to PPC management?
- How do you conduct keyword research?
- How does your PPC optimization process and strategy look?
Company Services and Processes
- Do you create the entire PPC campaign? Or do you just manage it?
- What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
- What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
- What is your strategy for collecting first-party data?
- Do you do account setup or continuous account management?
- What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
- What are the benefits of PPC for my B2B company?
- What is the best-paid advertising strategy for my B2B company?
- How will you integrate your campaigns with my overall marketing and sales strategies?
- How will your PPC strategies impact my business goals?
- Who will be on my team? What are their credentials and expertise?
- Who owns the PPC account?
- How do you measure my success? What are your key metrics for success?
- When can I expect to get results?
- What factors determine my PPC costs? Please send a breakdown.
