Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Each agency listed on DesignRush is assessed for industry expertise and customer testimonials are evaluated in order to provide you with a vetted selection. Certain listings represent paid partnerships.
We deliver. On brand. On budget. On time. Every time.
Code18 Interactive elevates consumer goods and media brands through custom website design and targeted digital marketing strategies. Their expertise in WordPress development ensures user-friendly websites that convert...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Portfolios Count
16 Projects Listed
Code18 Interactive Services
Digital Services
Web Design
UI/UX Design
WordPress Website Design
eCommerce Development
Web Development
Digital Marketing
Content Marketing
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Balmex
Babybel
Bacitraycin Plus
Boursin
C.O. Bigelow
GoGo squeeZ
Grove Atlantic
Kaukauna
Merkts
Nurishh
Data sourced from the agency's DesignRush profile
Code18 Interactive Reviews & Testimonials
Hannah Woods
Marketing Director at Blue Sky Outdoor
4.8★
WordPress Website Design Review from Hannah Woods
We had a great experience working with Code18. Steve and his team was polished, communicative, and proactive bringing not just technical skill, but real strategic insight to the table. They challenged us (in a good way) to think differently about our website, how we structure our products, and how we present our brand online.
We came to them with a fairly complex product catalog, and they delivered a custom backend solution that madegthe customer-facing experience clean, clear, and easy to navigate. They offered smart, scalable solutions that prioritized both usability and long-term flexibility.
Wed highly recommend them to any team looking for a strategic, collaborative, and technically sharp web development partner.
Lance Cleland
Executive Director at Tin House
5.0★
Web Design Review from Lance Cleland
Code 18 was a pleasure to work with. They offered clear communication, transparent billing, and adherence to deadlines. They worked within our budget to meet our vision for the project, updating and enhancing the functionality of our website to better the customer experience and make things easier for us on the backend.
Ian Ginsberg
President at C.O. Bigelow Apothecaries
5.0★
Web Design Review from Ian Ginsberg
We worked with Code18 on many projects through the years. From creating and updating our blog to creating and updating a 360 degree build of our C.O. Bigelow Surgical Informational Site. They are a pleasure to work with, extremely detail oriented, they deliver ontime and their pricing is fair. Whenever we need something quickly they are there to deliver.
Reviews verified by DesignRush and sourced from the agency's profile
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Leading eCommerce Agency & 4x Award-Winning Extension Provider
At Rave Digital, we deliver tailored eCommerce solutions with expertise in Magento, Adobe Commerce, Shopify Plus, Woo Commerce & more. From platform selection to launch, we ensure every solution aligns with your business goals...
Location
Parkland, Florida
Number of Employees
250 - 499
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Rave Digital Services
eCommerce Development
Web Design
WordPress Website Design
Digital Marketing
PPC
eCommerce
Content Marketing
Web Development
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
American Hemp
Love & Promise Jewelers
Palm Beach Dyno
Topps
Library Of America
National Oak
America's Test Kitchen
Guideposts
Strandbooks
Earthbound Holding, LLC
Data sourced from the agency's DesignRush profile
Rave Digital Reviews & Testimonials
Ray Cymrot
Owner at WheelHero
5.0★
Web Design Review from Ray Cymrot
We have been working with Rave Digital for the development and management of WheelHero, and our experience has been outstanding.
The entire Rave Digital team has consistently demonstrated professionalism, technical expertise, responsiveness, and a genuine commitment to our success. From website development and ongoing maintenance to implementing new features and resolving issues, they have always provided exceptional service and support.
What stands out most is their dedication to understanding our business needs and delivering solutions that help us grow. Their communication is clear, timely, and transparent, and they are always willing to go the extra mile to ensure projects are completed successfully.
Over the years, Rave Digital has become a trusted partner rather than just a service provider. Their knowledge of e-commerce platforms, attention to detail, and ability to handle complex requirements have been invaluable to the continued success of WheelHero.
We are extremely happy with the quality of their work, the reliability of their team, and the results they have helped us achieve. We highly recommend Rave Digital to any business looking for a dependable, knowledgeable, and customer-focused digital solutions partner.
Thank you to the entire Rave Digital team for your hard work, dedication, and continued support. We look forward to many more years of working together.
Vern Brannum
General Manager at Green Rabbit.com Visalia CA at Candy.com
5.0★
Shopify Plus eCommerce Review from Vern Brannum
Working with Rave Digital on our Shopify Plus site felt less like hiring a service provider and more like bringing on a partner who truly understood the quirks and challenges of running a wholesale candy business. Selling candy in bulk isn't just about putting products online it involves managing pack sizes, special promotions, and customers ranging from small shops to large distributors. Our old platform couldn't keep up, leaving us scrambling.
Candy comes in endless flavors, sizes, and assortments, and our old site made customers scroll through countless SKUs, leading to frustration. Rave Digital restructured our product pages so buyers could easily select the exact variation they wanted on a single page. I tested it myself and found it intuitive, and when a wholesale buyer later called saying, Your site finally makes sense, it confirmed the change had real impact.
They reimagined the mobile experience, which is critical because many of our buyers order on their phones while running their stores. Previously, mobile checkout was clunky and full of errors. Rave Digital optimized it so that ordering cases of chocolates on my phone felt as seamless as shopping on a top-tier retail site. A customer even told me she completed her Easter order from her car while waiting to pick up her kids something that would have been impossible before.
What impressed me most was their collaborative approach. In one meeting, we debated how to display mixed candy assortments. Rather than push a single option, they presented three layouts and encouraged us to test them with real buyers. The choice became clear, and it showed their commitment to creating solutions that worked for our customers, not just ticking boxes.
Now, the site feels like an extension of how we want to do business efficient, user-friendly, and stress-free. Rave Digital made it a tool that simplifies wholesale ordering, supports seasonal surges, and gives our customers the smooth, reliable experience they deserve.
Rodney McMullen
Chairman and CEO at Kroger
5.0★
Magento Review from Rodney McMullen
As one of the largest grocery retailers in the U.S., Kroger has long understood the value of staying ahead in the digital space. However, the complexity and scale of our eCommerce operations had grown significantly, and our legacy systems were beginning to create bottlenecks across user experience, performance, and operational flexibility.
From the onset, Rave Digital demonstrated a deep understanding of Magento and how it could be strategically used to solve enterprise-level retail challenges. Before a single line of code was written, their team spent significant time embedded with our eCommerce, merchandising, and logistics departments.
They facilitated several strategy workshops, analyzing our existing Magento Commerce setup, identifying inefficiencies in our multi region architecture, and proposing a refined roadmap for rolling out custom modules, integrating third party services, and optimizing workflows.
There are many things we could highlight, but what truly sets Rave Digital apart is their ability to operate as an extension of our internal team.
They are not just solution providers they are collaborators, advisors, and problem solvers. Every member of their team, from the project manager to the senior Magento architects, displayed a deep commitment to quality, accountability, and outcomes. Even when timelines got tight or priorities shifted (as they often do in enterprise environments), Rave was flexible, focused, and always aligned with our goals.
One particularly telling moment came when we were evaluating an AI-based personalization module. Rather than just build what we requested, Rave took the time to prototype both a native Magento based option and a hybrid third party integration. They walked us through performance trade offs, cost implications, and even customer journey mapping all before we had even signed off on development. That level of thoughtfulness and foresight is rare in technical partners.
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The Performance Marketing Agency Obsessed With Your Growth.
Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions...
Location
New York City, New York
Number of Employees
500 - 999
Minimal Budget
$25,000 - $50,000
Portfolios Count
11 Projects Listed
Amsive Services
Digital Marketing
Social Media Marketing
SEO
Direct Marketing
Advertising
PPC
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Home Depot
Nationwide
Samsung
Tripadvisor
BlueCross BlueShield
Mattress Firm
NYU
Five Below
Cavit
Baxter
Data sourced from the agency's DesignRush profile
Amsive Reviews & Testimonials
Jessica Donoghue
Undisclosed at Undisclosed
5.0★
Digital Advertising Review from Jessica Donoghue
Path is an excellent digital agency partner in a multitude of ways. Not only are they a nice group of people to work with, due to their search background all the work they do whether social campaigns, social influencer programs, search, digital advertising, whatever, they are results orientated & data driven. They are methodical and detailed. I trust my money with them. It has been a pleasure working with them.
Justin J. Hill
Managing Director at Undisclosed
5.0★
Digital Marketing Review from Justin J. Hill
In working with Path Interactive for the past few years I have always found their firm to be on the cutting edge of emerging digital marketing trends and always providing valuable insight and planning of our PPC and SEO efforts.
Eric Spoley
Senior Product Manager at Undisclosed
5.0★
Brand Strategy Review from Eric Spoley
My experiences with PATH have been excellent. They are one of the most responsive agencies I have ever worked with and they are very clear about their insights even if it does not put them in the best of light. Something I cannot say about all the agencies that I have worked with. Projects were always completed inside the budget and on schedule and they always did everything they could to support the brand.
Reviews verified by DesignRush and sourced from the agency's profile
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YouDigiLab is a Web Design Company, where digital innovation meets stunning design. We specialize in crafting customized, responsive websites that captivate and convert...
Location
Los Angeles, California
Number of Employees
50 - 99
Average Hourly Rate
$50/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
YourDigiLab Services
Web Design
Web Development
Logo Design
Digital Marketing
SEO
PPC
Software Development
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
DealMeCoupon
Mostog
NYC Ghostwriting
Emarzen
Data sourced from the agency's DesignRush profile
YourDigiLab Reviews & Testimonials
Joanna Bauza
President and CEO at The Cervantes Group
5.0★
Web Development Review from Joanna Bauza
The work was finished in a reasonable time. Although we went past our original deadline, this was expected for a project like this. We also asked for last-minute changes, which added to the delay. The team listened to our feedback, made the changes we needed, and worked with us patiently to get everything right.
Ahsanul Hasan
CEO/Founder at Dream Workers
5.0★
Web Development Review from Ahsanul Hasan
The project was completed on time and within budget, and their communication throughout was top-notch. They were always available to answer questions, provide updates, and offer suggestions when needed.
Lennox Walker
Project Manager at Secure Axis Management
5.0★
Web Design Review from Lennox Walker
I recently had the pleasure of working with YourDigiLab for our company's website design and development, and I am absolutely thrilled with the outcome. As a team of true experts in the field, they took our vision and transformed it into a stunning, fully functional website that not only looks great but also performs flawlessly.
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From Dayton to Digital: Amplifying Emerging Voices
We are a small marketing consultant agency located within Dayton, Ohio that assists in giving others a louder voice. We provide creative digital marketing and branding strategies, along with web and graphic design, through visual and personal communication. We are a small social enterprise that has assisted...
Location
Dayton, Ohio
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$1,000 - $10,000
T&R Recordings Services
Digital Marketing
SEO
Web Design
Graphic Design
Web Development
Social Media Marketing
Audio Production
Business Consulting
eCommerce
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
ACE Creative Supply of Las Vegas
ACE Screen Supply Company, Inc.
ACE Transfer Company, Inc.
The Anthem Agency
Apocalypse in the Desert Music Festival Las Vegas
Backstage Attire
CDC Property Maintenance, LLC
Copey's Butcher Shop, Inc.
D.M. Digital Audio
Dayton Music Connection
Data sourced from the agency's DesignRush profile
T&R Recordings Reviews & Testimonials
Jay Feldman
Founder at Dr Feldman LLC
5.0★
Web Design Review from Jay Feldman
This is an excellent company that I highly recommend for web services. Keep up the great work!
Amanda Wade
Review from Google
5.0★
Amanda Wade's Review Sourced from Google
T&R is a fantastic marketing company. They built a beautiful website for my business and I can attribute at least 70% of my new business to the site and the team that keeps up on it. They are very responsive and attentive and have always listened to my wants and marketing needs. I highly recommend this business for any and all marketing needs, they truly will make your vision a reality.
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90 Degree is a full-service branding agency. In business since 2011, we help business stakeholders build strong brands that convey quality and inspire loyalty...
Location
Raleigh , North Carolina
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
90 Degree Design Services
Web Design
Digital Marketing
SEO
Branding
Logo Design
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Belhaven Biopharma
HIRE Strategies LLC
GoPrime Mortgage, Inc.
EDK Design-Build
Wake County ABC Warehouse
Bethmont Couture
Journal of Leadership Education
Barefoot Resort & Golf
Data sourced from the agency's DesignRush profile
90 Degree Design Reviews & Testimonials
Brian Schiff
Review from Google
5.0★
Brian Schiff's Review Sourced from Google
After researching many companies, I selected 90 Degree Design to design and develop the logo and website for my business. Their talented team did an amazing job bringing my vision to life. They take time to listen to your needs and goals, and then craft a personalized plan for you. I continue to work with them on SEO, website development and branding. Their customer service, attention to detail and follow-through are top notch. I highly recommend them!
Anna Lutz
Review from Google
5.0★
Anna Lutz's Review Sourced from Google
My small business has been working with 90 Degree Design since we started in 2015. The team there has helped us with everything from logo and brochure design to website creation and updates. Whenever I have any need with our website, I call on them and they help me promptly. I cannot recommend them more!
Vinson Orthodontics
Review from Google
5.0★
Vinson Orthodontics's Review Sourced from Google
We needed a custom brand video created to use for social media, to show in the office, and to use for advertisements. We were recommended to work with 90 Degree Design and we are so glad we did! They understood our values and took the time to develop a video that clearly communicates our messaging. Not only that, but the adorable animation they did really felt tailored to us and shows our customers how fun we are! Julie was wonderful to work with and is such a talented designer. Thanks for everything! Highly recommend!
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Expert Design Hub is a full-service digital agency offering web design, web development, digital marketing, branding, logo design, SEO, social media marketing, and e-commerce solutions. We help businesses grow with creative design, powerful strategy, and measurable digital results...
Location
Denver, Colorado
Number of Employees
100 - 249
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
Expert Design Hub Services
Digital Marketing
Web Design
eCommerce Development
Web Development
Logo Design
Social Media Marketing
SEO
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Marketing is not a one-size-fits-all approach even in the same industry. We customize an omnichannel strategy that works for you and your company. Our main focus is performance marketing; lead generation and performance tracking. We create marketing plans, budgets, PPC and social campaigns and we track...
Location
Red Bank, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
MSJ Marketing Inc Services
Digital Strategy
CRO
Social Media Marketing
Email Marketing
PPC
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
OBCIDO Inc. is a global consulting and digital services firm founded in New York in 2021. We help businesses redefine their digital identity and accelerate growth through strategic consulting, AI solutions, GEO, high-performance websites, and results-driven digital marketing...
Location
New York City, New York
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
2 Projects Listed
OBCIDO Inc. Services
Digital Services
Branding
Digital Strategy
Web Design
Web Development
WordPress Website Design
PPC
Social Media Marketing
Media Buying
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Academic Partnerships
U.S. Small Business Administration
Library of Congress
Duggal Visual Solutions
Decibel Events
Lebanese American University
The New York Times
XM
Lucinda Loya Interiors
Holberton New York
Data sourced from the agency's DesignRush profile
OBCIDO Inc. Reviews & Testimonials
Monty
Review from Google
5.0★
Monty's Review Sourced from Google
I’ve been working with OBCIDO for social media and ads support for my business, and I couldn’t be happier with the results. Their team is proactive, creative, and genuinely understands how to drive engagement and conversions. They’ve helped streamline my campaigns, improve content strategy, and get my brand in front of the right audience. Communication is always clear and responsive, and I feel like they truly care about my business’s success. Highly recommend OBCIDO to any business owner looking to take their digital presence to the next level! Thank you
Ary Satish
Review from Google
5.0★
Ary Satish's Review Sourced from Google
I had a great experience working with the OBCIDO team. Communication was clear from the beginning and their services were explained well beforehand, so I knew exactly what was offered. They stuck all deadlines and responded promptly to any emails or questions. Their selected writer/editor - Amr - who worked with me throughout the PR process, was the great selection by OBCIDO for my work with them. I would be happy to recommend them to more colleagues and artists in my community.
graziella Abou Jaoudeh
Review from Google
5.0★
graziella Abou Jaoudeh's Review Sourced from Google
Working with this digital agency has been nothing short of extraordinary. They genuinely feel like an integral part of our team, consistently delivering unbelievable service, flawless execution, and outstanding results. After years of collaboration, I can confidently say I've never encountered a more dedicated group of professionals. Their commitment to driving positive outcomes is unmatched, and their passion shines through in every project. If you're looking for a partner that goes above and beyond, this agency is the one to trust. Highly recommended!
Reviews verified by DesignRush and sourced from the agency's profile
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Serving small business in coastal communities since 2,000. A one-stop-shop, OurWebmaster does most everything in-house or will have a resource available to supply your need. OurWebmaster utilizes both commercial and open-source software to accomplish customer objectives...
Location
Portland, Oregon
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
Under $1,000
OurWebmaster Services
Web Design
eCommerce Development
Web Development
WordPress Website Design
SEO
PPC
Social Media Marketing
Business Consulting
Accounting
Customer Support
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Best Digital Marketing Agency to boost your online presence. We specialize in Web Designing, SEO, PPC, and Social Media Marketing (SMM), delivering results that drive traffic, leads, and growth. Lets give your brand in hand of the best digital marketing agency!...
Location
Indianapolis, Indiana
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
4 Projects Listed
Mr Search Engine Services
Web Development
SEO
Social Media Marketing
PPC
Web Design
Graphic Design
Branding
WordPress Website Design
Content Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Smart Brand Ideas is a women-owned creative agency that helps entrepreneurs and small businesses turn bold ideas into brands that grow. We blend strategy, storytelling, and design to create authentic identities, websites, and marketing that connect and convert...
Location
Mukilteo, Washington
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Smart Brand Ideas Services
Branding
Web Design
Web Development
WordPress Website Design
Digital Marketing
Business Consulting
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We will help your business grow and help it grow up.
BrillianceNW is a Portland-based digital agency specializing in web development, SEO, and digital marketing solutions. We empower businesses to grow by transforming websites into lead-generating platforms...
Location
Portland, Oregon
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Brilliance Northwest LLC Services
Digital Services
Web Design
eCommerce Development
Web Development
UI/UX Design
Digital Strategy
SEO
PPC
eCommerce
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Associated Press
University of Washington
Kamut
American Trails
Pacific Residential Mortgage, LLC
Truck Lenders USA
Vic's 66
Data sourced from the agency's DesignRush profile
Brilliance Northwest LLC Reviews & Testimonials
Leslie Burgoine
Review from Google
5.0★
Leslie Burgoine's Review Sourced from Google
When we needed help with our site’s SEO, we called in Brilliance, and we’re so glad we did! They quickly learned about our niche business so they could start work right away, and we saw our site’s visibility rise almost immediately. They always respond promptly to our questions, adjust their work to our needs and budget, and they’re great people to work with. Five stars!
Georgea Michelizza (The Joy Coach)
Review from Google
5.0★
Georgea Michelizza (The Joy Coach)'s Review Sourced from Google
The Brilliance team are a pleasure to work with. After being burned by a new site build gone wrong, the Brilliance team swooped in and saved the day. They are a highly skilled gang, with transparent pricing, integrity, and a 'get it done' mentality that is super refreshing.
Highly recommend them if you are looking for a trusted development team.
Erin Hayward
Review from Google
5.0★
Erin Hayward's Review Sourced from Google
The team at Brilliance are true partners when it comes to web strategy, design, and development. They ask the right questions, take the time to truly understand needs while considering challenges, and formulate thorough approaches to accomplishing web goals.
With their extensive experience in technical integrations and problem-solving, the team can tackle multiple challenges at once while creating a memorable, reliable, and effective user experience.
Collaborating with them to build a successful website is a delightful experience as they are extremely knowledgeable and such a pleasure to work with!
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Built on faith and guided by conviction, Alto Ember helps brands grow with clarity and creative strength. We deliver strategy, messaging, websites, and content with integrity and excellence, creating marketing that resonates, builds trust, and endures...
Location
Fountain Inn, South Carolina
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Alto Ember LLC Services
Branding
Web Design
Digital Marketing
Digital Services
Creative Services
Video Production
Digital Strategy
SEO
PPC
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Simplify Complexity with Elegance with Ruby Shore Software.
Experience the elegance of simplified technology with Ruby Shore Software. We offer custom software development, captivating website design and expert digital media management. Simplify complexity with sophisticated software solutions...
Location
Shreveport, Louisiana
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Ruby Shore Software Services
Web Design
Digital Marketing
Mobile App Development
Software Development
Creative Services
Web Development
WordPress Website Design
SEO
PPC
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Small Business Industry
Design Industry
Marketing Industry
Data sourced from the agency's DesignRush profile
Ruby Shore Software Reviews & Testimonials
Brandon Johnson
Review from Google
5.0★
Brandon Johnson's Review Sourced from Google
I've worked with many different programs and services to create and maintain web sites since my first HTML site in the late 90s. An everchanging thing, it was difficult to keep up with all the new technologies. Web sites became my least favorite aspect of marketing because everything became so tedious.
Linking up with Ruby Shore was the best decision I could have made. When I explained to them my disdain for Wordpress, they happily introduced me to their new system, Waves. Whoa. Surf's up, internetters! Waves is where it's at.
I finally was able to create a site exactly the way I imagined it. I didn't run into any of the problems that frustrated me in years past using other services, and it didn't take me long before I was humming along to realize my vision. I want a thing. I get the thing. It just works. I have yet to find any limitations holding me back.
Everybody Glows lives online as dreamt because of the team at Ruby Shore. Thank y'all for your awesomeness!
Brando
Jay Gillikin
Review from Google
5.0★
Jay Gillikin's Review Sourced from Google
The business world today has become much more demanding for those of us that want to contribute. For those of us willing to put forth the extra effort, TIME has become our major enemy. Ruby Shore has not only developed applications that save us a tremendous amount of time, they have the ability to understand our process with little explanation. This saves even more TIME!!! Not to mention the flawless operation of these applications and the ability to add more features as we begin to understand all of what Ruby Shore can do for our specialized construction business. We will continue to search for ways to improve our business through specialized applications and we will continue to use Ruby Shore for those application designs, development, and management.
John Lomax
Review from Google
5.0★
John Lomax's Review Sourced from Google
The best source for web and application development in the region. Highly knowledgeable and flexible. Don't hesitate to call them for any development needs.
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Wise Raven Consulting is a web design and digital marketing firm helping businesses of all sizesacross industries like tech, startups, authors, and professional servicesbuild strong online presences. We specialize in custom websites, SEO, and strategic digital campaigns, and also offer fractional project...
Location
Wilmington, North Carolina
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Wise Raven Consulting Services
Web Design
Web Development
WordPress Website Design
SEO
PPC
Logo Design
Digital Marketing
Software Development
Business Consulting
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Collins & Collins Law Offices
Inner Glow Lash Studio
Boardworks Education
Paula Vargas Realtor
Writer's Hive Media
Whitewood Packaging
White Heron Retreat
Data sourced from the agency's DesignRush profile
Wise Raven Consulting Reviews & Testimonials
Avery Wilson
Review from Google
5.0★
Avery Wilson's Review Sourced from Google
Wise Raven Consulting did a wonderful job bringing our vision to life. Mel's communication in the website planning, designing, and execution process was prompt and thorough. We are thrilled with our new website, and recommend Wise Raven Consulting for all website needs.
Andrea Cruz
Review from Google
5.0★
Andrea Cruz's Review Sourced from Google
Working with my Mel has been one of the best decisions I’ve made for my business. He built a beautiful, professional website that truly represents my brand, and he didn’t stop there, he also manages my SEO and Google Ads. Thanks to him, I’ve seen a huge increase in traffic and bookings. My business has grown so much, and I’m now fully booked most of the time. He handles everything behind the scenes so I can focus on my clients. I highly recommend him to any business owner who wants real results. You won’t regret it!
James Taylor
Review from Google
5.0★
James Taylor's Review Sourced from Google
Our young non-profit was ready for a website overhaul, and Wise Raven Consulting came to the rescue! Mel was absolutely AMAZING to work with. In addition to being so kind and collaborative, he helped bring our vision to life and offered so many helpful recommendations throughout the entire process. I can't recommend Mel and Wise Raven Consulting enough!
Reviews verified by DesignRush and sourced from the agency's profile
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Long Drive Marketing is a full-service digital marketing agency and division of Long Drive Group. We build marketing engines for businesses, nonprofits, and motorsports organizations across the U.S. from four offices in Nashville, Franklin, Washington DC, and Cheyenne. Our team delivers strategy consulting...
Location
Franklin, Tennessee
Number of Employees
100 - 249
Average Hourly Rate
$72/hr
Minimal Budget
Under $1,000
Long Drive Marketing Services
Digital Marketing
SEO
PPC
Web Design
Branding
Content Marketing
Social Media Marketing
Email Marketing
Web Development
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals