Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
JPLoft is a leading AI, mobile app, SaaS, and custom software development company in Denver, Colorado, USA. With 16+ years of experience and 1,250+ successful projects, we help startups and enterprises build scalable digital products, AI solutions, and enterprise software...
Location
Denver, Colorado
Number of Employees
100 - 249
Average Hourly Rate
$50/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
15 Projects Listed
JPLoft Services
Mobile App Development
Web Development
Software Development
Web Design
AI Development
eCommerce Development
Digital Marketing
Blockchain
Staff Augmentation
IoT
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Nike
Red Bull
Whirlpool
The WFFA
Juiced Fuel
TruuBlue
Eight Ten Twelve
Elite Equine Marketplace
Trusted Tradie Network
PressBox Stats
Data sourced from the agency's DesignRush profile
JPLoft Reviews & Testimonials
Pulkit Yadav
Manager at Pulkit
5.0★
Web Development Review from Pulkit Yadav
I had a great experience working with JPLoft on the development of my platform. From the initial planning stages to the final delivery, the team demonstrated strong technical expertise, professionalism, and a genuine commitment to bringing my vision to life. They were responsive, solution-oriented, and consistently willing to go the extra mile whenever challenges arose. A special mention goes to my Project Manager, Unnat, who played a crucial role in the success of the project. Unnat was highly organized, proactive, and always available to address questions and concerns. His communication skills and ability to coordinate between technical and business requirements made the entire development process smooth and efficient. He ensured that milestones were met on time and kept me informed throughout the project.
Dr. Renjith Krishnan K.
Founder & CEO at YMetaconnect Pvt Ltd
5.0★
Web Development Review from Dr. Renjith Krishnan K.
It has been an absolute pleasure working with the JPLoft team on the development of YMetaconnect. From the very beginning, they demonstrated exceptional technical expertise, deep understanding of our vision, and a genuine commitment to bringing our AI-powered student-centered learning platform to life. Their ability to translate complex pedagogical frameworkslike our proprietary SIMD and RAR modelsinto a seamless, scalable, and user-friendly web application was truly impressive. The team maintained clear and responsive communication throughout the project, consistently delivering milestones on time and often exceeding our expectations. They were flexible, accommodating last-minute changes, and provided valuable technical insights that enhanced the overall quality of the platform. Their attention to detail, clean code architecture, and focus on performance optimization have resulted in a robust product that now serves 27,000+ monthly users across 7 countries. What stood out most was their client-centric approach they didn't just build what we asked for; they actively contributed ideas to improve functionality, user experience, and scalability. The cost was competitive and transparent, offering excellent value for the quality of work delivered. I would highly recommend JPLoft to any startup or enterprise looking for a reliable, innovative, and dedicated technology partner. They have earned our trust and our highest recommendation.
Krishna Chandran CS
Head of Product Development at Fascile Discere Education Solutions Pvt Ltd
5.0★
Web Development Review from Krishna Chandran CS
JPLoft was extremely professional and easy to work with. They were always will to go out of their way to ensure quality and timely delivery. We will be more than happy to work with them again and recommend them.
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The undisputed authority on BLE Bluetooth IoT and AI App Development
We are the undisputed authority on Bluetooth BLE, IoT, and AI applications. Our Bluetooth and AI applications have proven to be very effective to clients across the United States and Europe. Call us for a free technical consultation and evaluation of your project...
Location
Westport, Connecticut
Number of Employees
50 - 99
Portfolios Count
16 Projects Listed
Quartus Technology, Inc Services
Mobile App Development
Web Development
Software Development
Product Design
AI Development
eCommerce Development
Blockchain
Digital Marketing
VR/AR
Software Testing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Avis Budget Group Ireland
Thrifty Car Rental Ireland
Omega Flex, Inc.
Vail Resorts
Dasher Lawless
SwingU
Hertz Ireland
Creative Racing
Aeropath Aviation
Beaver Creek
Data sourced from the agency's DesignRush profile
Quartus Technology, Inc Reviews & Testimonials
Robert Kriegsman
IT Consultant at Software Development Company
5.0★
Translation Services Review from Robert Kriegsman
Quartus deleoped an enterprise system for me to help track and analyze information on various activities, involvong data ingestion and analysis, then presentation. Quartus Technology, Inc.'s reliability and innovative solutions stood out.
Laura Waniuk
Senior Manager, Events and Brand Creative Services at Bad Robot Games
5.0★
Mobile App Development Review from Laura Waniuk
During my tenure at Beaver Creek Resort Company I was tasked with building and launching a guest-facing app for the hundreds of thousands of visitors to Beaver Creek Mountain. I worked very closely with Quartus Technology and their team to meet the budget, the timeline and all the required features for the project. The app launched early! It's been an incredible success and the app has continued into phase 2 and 3 with added functions. I highly recommend Quartus Technology if you are in search of a quality app, strong development team and transparent pricing.
Chris Caputo, PMP
Director of Project Management at CATIC
5.0★
Mobile App Development Review from Chris Caputo, PMP
After looking at multiple vendors to build an app to provide information on municipalities we selected Quartus. The scope included the development of the app (including designs) and integration to a service that our development team created. Quartus was successful. They delivered in a timely, cost-efficient manner and were easy to work with. When we decided to have a second app created, we did not look elsewhere and stayed with Quartus. This app involved the development of a calculator to calculate and email title insurance premiums. Like our first app, Quartus had to develop the designs (they were able to leverage a portion of the work from our first app) and integrate to a different service that our development team created. Once again, Quartus delivered. These apps were for Android and iOS. They are a good partner.
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Think Big. Think The Apptitude - We build apps that build your business.
Think Big. Think The Apptitude. This is not merely a slogan - we welcome challenges and deliver sustainable results as per the needs and timeline of clients. From startups to established businesses, The Apptitude has been helping brands succeed in the AI and digital world for well over 9 years...
Location
Houston, Texas
Number of Employees
100 - 249
Average Hourly Rate
$50/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
8 Projects Listed
The Apptitude Services
Software Development
Mobile App Development
Blockchain
AI Development
eCommerce Development
Web Development
Digital Services
Digital Marketing
CRM Consulting
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Glam Grid
LiftLine
Yoga Unity
BalanceMe
Bloom Rate
Curb
Glo
Lyst
Fieldwire
Waking Up
Data sourced from the agency's DesignRush profile
The Apptitude Reviews & Testimonials
John Kennedy
Co-Founder at Breava
5.0★
Mobile App Development Review from John Kennedy
The team at The Apptitude did a wonderful job of understanding my requirements and delivering the best results possible. From the initial consultation phase of my project to the final phases and optimization, the team showed utmost professionalism and expertise. The initial UI/UX turned out to be beautiful, seamless, and user-centric, as I had in mind. The team’s dedication, support, and skills is top-notch and their communication is cooperative and timely.
I highly recommend The Apptitude for app development.
Julian Hayes
VP Marketing at PrixmaStudios
4.8★
Mobile App Development Review from Julian Hayes
Super happy with the final product, though we had a few back-and-forths on design details. The team was patient and nailed it in the end. They partnered with us. Gave honest feedback and suggested features we hadn’t thought of. Felt like having in-house devs without the overhead.
Ronak Chandrana
CEO at Fittedup
5.0★
Mobile App Development Review from Ronak Chandrana
It was a great journey working with The Apptitude. From the initial consultation phase to the final phases and maintenance of the Fittedup project, everything was up to the mark. The team worked dedicatedly and passionately, showcasing great skills and expertise. We had a long and deep consultation meeting where they understood my vision and from there, everything went smoothly. I would surely recommend The Apptitude for high-quality mobile app development and marketing.
Thank you for making everything seem so easy!
Reviews verified by DesignRush and sourced from the agency's profile
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AI-Driven Software Development & Digital Innovation
Codiant, operating as a subsidiary of Yash Technologies, stands as an AI-Driven Software
Development & Digital Innovation, with a specialization in Enterprise Mobility, Web Application Development, UI/UX Development, and Application Maintenance and Support Services...
Location
Chicago, Illinois
Number of Employees
250 - 499
Average Hourly Rate
$25/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
64 Projects Listed
Codiant Services
AI Development
Mobile App Development
Web Design
Web Development
eCommerce Development
UI/UX Design
Digital Marketing
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Amrek
ePointments
Kurd Taxi
Fasla
Play Beauty
Playvidz
Vinedress
Livedate
Y Pay
Keep Me Safe
Data sourced from the agency's DesignRush profile
Codiant Reviews & Testimonials
Chris Moser
Review from Google
5.0★
Chris Moser's Review Sourced from Google
Very professional and kind and easy to work with. They have true talent and skill on there side. They were reasonable and work well with us. I would recommend them time and time again.
Jean Brillant
Review from Google
5.0★
Jean Brillant's Review Sourced from Google
We originally designed something simple to test a market that quickly blossomed. We were at a crossroads of failing due to demand and not being able to supply or technically move forward. We partnered with Codiant to help write our next chapter. We began the journey by looking for a good code shop that we could work and communicate with. What we found instead was a partner in all facets. Codiant’s team share in our vision and mission. We’ve developed our App, website, and marketing through the firm and have been able to increase our footprint. I highly recommend Codiant for your next project if you are looking for a great partnership and growth.
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WebiMax is a pay-per-click firm managing Google Ads, Bing, Facebook, and LinkedIn campaigns with dedicated project managers and monthly reporting. A Google Partner operating since 2008, it covers keyword research, bid management, remarketing, and geo-targeting. Requires a minimum ad spend of $10,000 per month...
Location
Evesham, New Jersey
Number of Employees
50 - 99
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
10 Projects Listed
WebiMax Services
SEO
Reputation Management
Digital Marketing
PPC
Web Design
Social Media Marketing
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bath Fitter
Sarpinos
Cruise America
Auto Shack
Quadient
BBQ Guys
Big Kahunas Water Park
Firc Group
Rosies Gaming
Ski Barn Durrango
Data sourced from the agency's DesignRush profile
WebiMax Reviews & Testimonials
James Arthur R.
Executive Producer at Technology Company
5.0★
Web Development Review from James Arthur R.
Customer service is fantastic and they get the job done! They have build a couple of new websites and still do the maintenance and keep up of it too. Any technical questions I've had they're always very much helpful in answering them. I love their fast response rate and they know what they're doing when it come to websites. They'll get the job done! They don't offer other services such as handling social media. They'll definitely get the job done for you and their repose rate is really great!
Undisclosed
Owner at Retail Company
5.0★
Online Reputation Management Review from Undisclosed
We hired WebiMax to assist with our reputation management online. We had specific goals of shifting positive content that was relevant to our business to the first page of a search. WebiMax has a clear and concise complexion report that they provided every month with a Project Management summary that was easy to understand. There was always a key point person to walk you through any nuances and pivot if the need arose. There really weren't in downsides to using WebiMax since their contract was also really flexible and it allowed us to use their services based on our timeline. Our experience with WebiMax has been very genuine. They set out to achieve our goals and understood what we wanted to achieve. They hold themselves to a high standard which is appreciated. Our points of contact were always professional and knowledgeable. I would highly recommend them. We have managed to achieve our goals with our reputation online. What once used to appear on page one of a google search has been shifted to page 4/5. More relevant content is now served up which has assisted with our brand image.
Undisclosed
Manager at Engineering Company
5.0★
Public Relations Review from Undisclosed
WebiMax provides PR and content marketing services for an engineering company. They have delivered high-quality PR, video interviews, and content that align with the brand's messaging. WebiMax has delivered professional services, leading to an increase in media coverage and brand mentions in relevant publications. The client has lauded their creativity, well-organized project management style, and timely implementation. The team also holds regular meetings for a smoother process.
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Founded in 1997, BayCreative is a San Francisco based B2B marketing, branding, and digital agency. With a compact team of fewer than 50 professionals, the firm acts as a full-service marketing department in a box for tech companies, offering integrated creative strategy, content, web, video, and campaign...
Location
San Francisco, California
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Portfolios Count
6 Projects Listed
BayCreative Services
Branding
Digital Marketing
Video Production
Creative Services
Design Services
Content Marketing
Graphic Design
Web Design
Video Marketing
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Cisco
Salesforce
ServiceNow
Microsoft
Google
NVIDIA
Experian
Palo Alto Networks
Amperity
DocuSign
Data sourced from the agency's DesignRush profile
BayCreative Reviews & Testimonials
Andy Dickhut
Chief Marketing & Experience Officer at Community First Credit Union
5.0★
Branding Review from Andy Dickhut
Ive had the opportunity to collaborate with numerous creative agencies throughout my career and BayCreative has delivered the level of insight, professionalism, and genuine partnership that I have experienced with the best of them. They have been true collaborators, invested in CFCUs vision and committed to helping us bring it to life.
Our relationship with BayCreative began when we sought to undertake a full-scale rebranding initiative. CFCU has always prided itself on serving our community with a people-first approach, but we needed a refreshed identity that reflected who weve become and where were heading. We didnt just want a new logo or a new color palettewe wanted to redefine what Community First stood for in the modern financial landscape. BayCreative understood that right away.
From the earliest discovery conversations, the BC team listened carefully, challenged us thoughtfully, and helped uncover an authentic narrative at the core of our brand. They guided us not toward trends or gimmicks, but toward something enduring and true to who we are.
They have a team of talented creatives who brought our new brand identity to life. From graphic designers to copywriters to video editors, the BayCreative team demonstrated deep expertise.
The final deliverables included a refreshed logo, a full identity package, and a bold new brand positioning platform we now call The New Local. This wasnt just a tagline or a sloganit was a strategic redefinition of who we are and why we exist.
If you are looking for an agency that will take the time to understand your organization, push your thinking in productive ways, and deliver exceptional creative with professionalism, I cannot recommend BayCreative more highly. They are the real deal!
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Turning Clicks into Customers: Your SEO Journey Amplified!
Ciphers Digital Marketing is your go-to partner for innovative online solutions. Specializing in SEO, PPC, Google Ads, and social media management, we drive measurable results and elevate your brand's digital presence. Our expert team tailors strategies to boost engagement, traffic, and ROI, ensurin...
Location
Gilbert, Arizona
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
Ciphers Digital Marketing Services
SEO
Digital Marketing
CRO
Web Design
Social Media Marketing
eCommerce
PPC
Content Marketing
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Ground Zero Plumbing & AC
All American Waste Services
Mesa Waste Services
The Yard Experts
Blue Fox Garage Doors
Best Rubber Mulch
Sport Horse Chiropractic
Copper Wren Law
Affordable Contractors Insurance
Modern Smart Home
Data sourced from the agency's DesignRush profile
Ciphers Digital Marketing Reviews & Testimonials
Michael Rux Jr.
CEO at MR SEO, INC
5.0★
SEO Review from Michael Rux Jr.
Ciphers Digital Marketing was able to develop a high quality website design, while implementing SEO structure. We enjoy the fact, that they produce a turn key product that give our company the opportunity to show high up in search engines. Great SEO and website development company, if you are interested in driving more business to your website.
Vicky Castillo
Review from Google
5.0★
Vicky Castillo's Review Sourced from Google
After struggling for many months to find a credible and knowledgeable IT company, I finally did — and what a relief! Mike, the owner, has built an outstanding team, and Kyle is truly the IT genius who makes everything work seamlessly.
Their dedication, expertise, and quick problem-solving make a world of difference. It’s such a relief knowing we can count on such a skilled and responsive IT team. Everything runs smoothly because of their hard work, and it never goes unnoticed. Truly exceptional service! Vicky
Miron Grashchenkov
Review from Google
5.0★
Miron Grashchenkov's Review Sourced from Google
Mike from Ciphers Digital is really knowledgeable and helpful, we were able to start scaling our business 4 times faster. He was able to help us figure out the Ai system set up completely. Was always willing to help and seriously made a huge impact for my business. If anybody needs to a business reset, this is the way to go!
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ICODA is a Digital Agency. We have been working on the crypto industry market since 2017 and have already participated in the launch of 50+ international projects...
Location
Bellevue, Washington
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
13 Projects Listed
ICODA Services
Digital Marketing
CRO
SEO
Social Media Marketing
Blockchain
Web Design
Web Development
Branding
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TON
Floki
BingX
Filecoin
BC.GAME
Huobi Global
BOSAGORA
SaferMoon
ABCC
Vabble
Data sourced from the agency's DesignRush profile
ICODA Reviews & Testimonials
Клим Шилов
Review from Google
5.0★
Клим Шилов's Review Sourced from Google
Our co-operation with ICODA Digital Agency has been extremely positive. ICODA has supported us in the creation of graphics, advertising materials and print materials and has always shown the highest level of professionalism and reliability. We were particularly impressed by the creative design of the posters, which were not only innovative but also perfectly tailored to our needs. We can recommend ICODA without reservation and look forward to future projects with this dedicated team.
Daniel Ostin
Review from Google
5.0★
Daniel Ostin's Review Sourced from Google
We contacted this agency for help in promoting a project from the FinTech sphere. We are very grateful for the competent approach, comprehensive analytics and consulting on strategic issues! In addition, ICODA professionally provided a service for working with influencers, advertising traffic and maintaining social networks. Thank you!
Ethan Lee
Review from Google
5.0★
Ethan Lee's Review Sourced from Google
ICODA offers an outstanding experience, setting itself apart with unparalleled expertise and excellence in the industry. Their network of relationships and PR contacts is truly top-tier, making them a reliable partner for achieving exceptional results. Their services stand out for being trustworthy and consistently delivered with the highest quality standards, ensuring client satisfaction every step of the way.
Reviews verified by DesignRush and sourced from the agency's profile
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Award Winning, Full Service Digital Marketing Agency
At Media Components, we help businesses grow smarter. As a leading digital marketing agency with 20+ years of experience, we specialize in boosting online visibility, driving conversions, and maximizing ROI for companies of all sizes. From startups to established enterprises, we tailor our strategies to meet...
Location
Hopewell, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
8 Projects Listed
Media Components Services
Digital Marketing
PPC
Social Media Marketing
SEO
WordPress Website Design
Web Design
eCommerce Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
NetCost Market
Jefferson Hospital
ReMax Realty
Prime Care VIP
Dunya Home Design
Casa Eleganza
Penn East Federal Credit Union
SSL Productions
Honor Health Network
All American Homecare Agency
Data sourced from the agency's DesignRush profile
Media Components Reviews & Testimonials
Elizaveta Samorukova
Review from Google
5.0★
Elizaveta Samorukova's Review Sourced from Google
Professional and very skilled team. I love the YouTube videos that they create for my channel. The videos are always high quality and beautifully done. As a result, I have more YouTube subscribers. I recommend Media Componets for your business development needs!
Alper Behar
Review from Google
5.0★
Alper Behar's Review Sourced from Google
Media Components has created the website for our networking group Boca business builders. And they are very successfully managing this website for us.
Media Components is also making sure that Customer database is up-to-date and properly managed. Denise is a great resource for artificial intelligence related questions. We highly recommend Media Components and Denis.
Tricia Frigo
Review from Google
5.0★
Tricia Frigo's Review Sourced from Google
Working with Media Components for the Lighting Loft grand opening was a pleasure. From the start, they were attentive, understood the vibe I was going for, and captured every important moment—both in video and photos. They made the process seamless and delivered beautiful, high-quality content that truly reflected the event. I’d work with them again in a heartbeat and highly recommend them to anyone looking for a team that combines creativity with professionalism.
Reviews verified by DesignRush and sourced from the agency's profile
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iM4U Digital Marketing Agency is a marketing agency that works with a comprehensive and individual approach to clients.
- iM4U Digital Marketing Agency is a full cycle marketing agency
- We achieve our goals through integrated marketing
- We apply a strategic approach using all available promotion...
Location
Lawrenceville, Georgia
Number of Employees
Under 49
Average Hourly Rate
$40/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
6 Projects Listed
iM4U Digital Marketing Agency Services
Digital Marketing
Advertising
PPC
SEO
Branding
Web Development
Web Design
Digital Strategy
Logo Design
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
MMM EXPRESS
ALMCO PLUMBING
DECKS TORONTO
LIVS
STANCO GROUP
RESIDENTIAL COMPLEX "FAMILY-2"
Data sourced from the agency's DesignRush profile
iM4U Digital Marketing Agency Reviews & Testimonials
Volodymyr
Review from Google
5.0★
Volodymyr's Review Sourced from Google
I thank Alexander and the entire team of iM4U Digital Marketing Agency for their professional work. We recommend iM4U as a reliable digital marketing partner.
Master Plus
Review from Google
5.0★
Master Plus's Review Sourced from Google
Collaborating with iM4U Digital Marketing Agency was a game-changer for us. They crafted a tailored marketing strategy and developed an exceptional website that truly represents our brand. Their team's professionalism and expertise exceeded our expectations. Highly recommended!
Volodymyr Bagin
Review from Google
5.0★
Volodymyr Bagin's Review Sourced from Google
100PlusMedical
We partnered with iM4U Digital Marketing Agency to develop our marketing strategy and website. Their team was professional, attentive, and delivered outstanding results. Highly recommend!
Reviews verified by DesignRush and sourced from the agency's profile
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Sly Nerds is a Las Vegas-based company that specializes in website design and video production services. Our team of experienced professionals combines cutting-edge technology with creative innovation to deliver high-quality web design and video production solutions that cater to the unique needs of our...
Location
Las Vegas, Nevada
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Portfolios Count
1 Project Listed
Sly Nerds, LLC Services
Web Design
eCommerce Development
Web Development
WordPress Website Design
UI/UX Design
Digital Strategy
Digital Marketing
SEO
Video Marketing
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TopRank Marketing is on a mission to help B2B companies stand apart, build trust and drive, brand, demand and revenue outcomes. Our Best Answer Marketing system uses a data-informed strategy to deliver multi-channel influencer and content experiences that can make your company a Best Answer Brand...
Location
Minneapolis, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$220/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
TopRank Marketing Services
Content Marketing
SEO
PPC
Social Media Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
LinkedIn
Adobe
Docusign
Sprinklr
HubSpot
Asana
SmartSheet
Dell Technologies
SAP
DemandBase
Data sourced from the agency's DesignRush profile
TopRank Marketing Reviews & Testimonials
Ashley Jorgensen
Review from Google
5.0★
Ashley Jorgensen's Review Sourced from Google
We love working with TopRank! Everyone works to understand our goals and support us with our organic and paid marketing efforts. The team has always been professional, efficient, and friendly!! Highly recommend working with TopRank!!
Eunice Garcia
Review from Google
5.0★
Eunice Garcia's Review Sourced from Google
Working with TopRank Marketing was a fantastic experience! Their creativity, strategic approach, and attention to detail made a huge impact on our marketing efforts. The team was professional, responsive, and truly understood our brand’s vision. I highly recommend them to anyone looking for innovative and results-driven marketing solutions.
Reviews verified by DesignRush and sourced from the agency's profile
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Texas Design Studio is a leading website design agency,
Texas Design Studio is a leading website design agency. Specializing in stunning web development, engaging video animations, and impactful Digital Design Marketing strategies. Texas Design Studio provides a full suite of digital marketing solutions tailored to evaluate your online presence...
Location
Houston, Texas
Number of Employees
100 - 249
Average Hourly Rate
$40/hr
Minimal Budget
Under $1,000
Texas Design Studio Services
Digital Marketing
Graphic Design
Business Consulting
Mobile App Development
SEO
Video Marketing
Web Design
Web Development
Logo Design
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Building your business or product as a brand is becoming increasingly important. Accord Tech Solutions is always ready to transform your startup into a brand. We know how to turn your small business into a brand. Let's work together and win the race of building a brand with digital marketing...
Location
Cheyenne, Wyoming
Number of Employees
50 - 99
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
Accord Tech Solutions Services
Web Development
Digital Marketing
Email Marketing
SEO
Social Media Marketing
Web Design
Digital Strategy
Content Marketing
Digital Services
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AppsLogic is a premier mobile app development and web design company in Dubai, UAE, delivering innovative digital solutions. With a focus on user-centric designs and cutting-edge technology, AppsLogic transforms ideas into seamless, high-performing apps and websites, driving success for businesses...
Location
Rutherford, New Jersey
Number of Employees
50 - 99
Average Hourly Rate
$15/hr
Minimal Budget
$1,000 - $10,000
AppsLogic Services
Mobile App Development
Web Design
eCommerce Development
Web Development
Software Development
Blockchain
AI Development
Digital Marketing
PPC
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Deliveroo
Bayut
Zivame
Nedbank Money
Instashop
Lisenskin Care
Bolt Food
CJ Darcl Logistics
Noon
Data sourced from the agency's DesignRush profile
AppsLogic Reviews & Testimonials
Lalita bhadra
Review from Google
5.0★
Lalita bhadra's Review Sourced from Google
We hired Appslogic for our food delivery app development. They understood our vision perfectly and delivered a user-friendly app for iOS & android version that exceeded our expectations. The team was responsive, professional, and dedicated to meeting our deadlines. The app's performance has been flawless, with quick load times and intuitive navigation. We've seen a significant increase in customer engagement and satisfaction since launching. Highly recommend Appslogic for any mobile app development needs!
Reviews verified by DesignRush and sourced from the agency's profile
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A Full-Service Digital Marketing & Development Agency
Chainlink Relationship Marketing is a full-service digital marketing & development agency based in NYC that drives digital evolution. We tailor our services to the unique needs and desires of your audience. We give you invaluable insights that drive engagement and foster brand loyalty...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
1 Project Listed
Chainlink Relationship Marketing Services
WordPress Website Design
Web Development
Web Design
eCommerce Development
PPC
Content Marketing
Digital Marketing
SEO
Social Media Marketing
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Chainlink’s SEO services saved us. Our website wasn’t ranking well at all, and we rely on our online sales. The Chainlink team was up for the challenge, and within 3.5 months we saw our Google ranking, site traffic, and conversions improve. Working with them has been so rewarding. We highly recommend them.
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Your Ideas, Our Expertise: Infinite Possibilities.
At The Praetors, we transcend mere developmentwe innovate. Specializing in mobile app development, we harness cutting-edge technologies to craft seamless, user-centric experiences that captivate and convert. Collaborate with us to stay ahead of the curve in today's fast-paced digital landscape...
Location
Selden, New York
Number of Employees
100 - 249
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
The Praetors Services
Web Design
Web Development
eCommerce Development
Mobile App Development
Software Development
SEO
Digital Marketing
Social Media Marketing
PPC
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Checked In
DA - Doctor Anywhere
GoCar Subs
Data sourced from the agency's DesignRush profile
The Praetors Reviews & Testimonials
michael parker
Review from Google
5.0★
michael parker's Review Sourced from Google
I worked with Patrick and his team. They developed a professional site provided amazing web content and great business advice too. I highly recommend him and his team of very talented professionals.
Jabari Herron
Review from Google
5.0★
Jabari Herron's Review Sourced from Google
Very professional guys is my first thought. Kept me included with the process was open minded of what I wanted and my website looks wonderful.
Thanks guys.
Reviews verified by DesignRush and sourced from the agency's profile
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At SwifSol, were more than just an e-commerce agency were your growth-obsessed partner in the digital arena. Since 2015, weve helped 130+ brands scale across Amazon, Walmart, Shopify, and social platforms with grit, strategy, and round-the-clock support...
Location
Amarillo, Texas
Number of Employees
Under 49
Average Hourly Rate
$15/hr
Minimal Budget
Under $1,000
SwifSol Services
Digital Marketing
eCommerce
Web Design
eCommerce Development
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Zia Media Group is the marketing department for any small, and up to enterprise level businesses...
Location
Farmington, New Mexico
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
Under $1,000
Zia Media Group Services
Digital Marketing
Social Media Marketing
SEO
Web Design
Branding
Creative Services
Video Production
PPC
Web Development
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PESCO
505 Legal
Sun Glass
Robbin Heating & Air
Platinum Plumbing
Data sourced from the agency's DesignRush profile
Zia Media Group Reviews & Testimonials
Jean Manz
Review from Google
5.0★
Jean Manz's Review Sourced from Google
David at Zia Media was so responsive to my urgent need last week. I contacted him at noon on Friday needing some changes done to my website asap, he got it done for me before the end of the day. I'm so grateful to have Zia Media helping me to run my business!
Shellie Patscheck
Review from Google
5.0★
Shellie Patscheck's Review Sourced from Google
Stephen Mirabel was professional, courteous, and an excellent photographer. The final product was delivered quickly and done very well. We appreciate Zia Media Group!
Bryan Crawford
Review from Google
5.0★
Bryan Crawford's Review Sourced from Google
I've been doing business with Stephen since before Zia Media was a thing. He has always been professional and delivered an exceptional product! Thanks Stephen!
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Growing your business in this digital world is essential nowadays. If you want to be successful in business, you can hire the top-oriented services of Heylin Spark. We are a leading firm in the PR, media relations, reputation management, digital marketing, investor relations, strategic, policy research and...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
$1,000 - $10,000
Heylin Spark Private Limited Services
Public Relations
Branding
Design Services
Digital Services
Web Design
Web Development
Digital Marketing
Social Media Marketing
Business Consulting
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Excellent support provided by Heylin spark team during my visit to WASME Awards. The process was smooth and their continuous followup was impressive. Will continue to utilise their services for my business growth. Special mention to Deep Shikha she is an amazing human and strives to help her with clients to the last mile! Kudos to her and team Heylin Spark.
Sandeep Chatterjee
Review from Google
5.0★
Sandeep Chatterjee's Review Sourced from Google
Heylin Spark’s expertise, dedication, and innovative ideas have set them apart. I am truly grateful for their professionalism, commitment, and strategic approach. Thank you, Heylin Spark, for your exceptional services and unwavering support.
VRINDA S. CHAUHAN
Review from Google
5.0★
VRINDA S. CHAUHAN's Review Sourced from Google
Heylin Spark has helped me position my brand better in the market. Thanks to the box support by Aman, who has played a pivotal role in helping me accomplish a verified account on Instagram and Facebook. Heylin Spark brings in great opportunity to it's clients by keenly researching around their business or portfolios. I highly recommend Heylin Spark to all those looking into establishing themselves in a cut throat competitive market.
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A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals