Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
DesignRush vets all agencies based on professional qualifications and verified customer feedback to help you choose confidently. Some featured agencies maintain paid sponsorships.
As a results-driven PPC agency, we deliver measurable growth through tailored Google Ads strategies, high-converting funnels, and custom solutions. Traffic Dojo Inc promises to maximize ROI for clients in banking, gaming, and more. Let’s turn your challenges into opportunities — connect with us today...
Location
Santa Ana, California
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Traffic Dojo Inc Services
Digital Marketing
PPC
Web Development
Branding
Content Marketing
Affiliate Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PIN-UP Global
1Win
Business Inception
RevenueLab
G-Partners
Chilli Partners
Leadreaktor
Data sourced from the agency's DesignRush profile
Traffic Dojo Inc Reviews & Testimonials
Max Golovan Chief Executive Officer at Business Animation Studio 7030.studio
5.0★
Web Design Review from Max Golovan
We hired Traffic Dojo for our website, SEO, and social media marketing. They designed, developed, configured and launched a new website for us. The project began with understanding requirements, doing wireframes and prototyping. Once we approved the workflows, wireframes, and mockups, the actual work began from their side. In couple of weeks a functional version was ready with dummy content for user testing. Improvements were made as per our guidelines and responsiveness were tested along side the testing. Final version of site was made live in another 2-3 weeks time after our approval. SEO work was started and mapped every month.
Austin Arthur CO-CEO at Stars and Stripes Management Systems
5.0★
Digital Marketing Review from Austin Arthur
We hired Traffic Dojo to help with SEO services and manage our Google ads efficiently, Our main goals were to make our website visible and help achieve our business marketing goals as well. We took the help of Traffic Dojo to get experts on board who can help us with our ultimate goal. With their help, we were able to make our website appear higher in SERPs organically. We ran Google Ads to promote some of our services, but the rest of the website was optimized to rank organically. They used a lot of methods and it took time, but in the end, it worked. Traffic Dojo gave us a timeline and they delivered within that.
Rae Felte Director of Brand Strategy at Vention
5.0★
Web Design Review from Rae Felte
Traffic Dojo built our website from scratch using Craft. When I first talked to them, We spent almost an hour talking, and they answered my questions. I knew what I wanted, but I didn't know how to get there, so Traffic Dojo told me what they thought. After our first conversation, they made a proposal and mailed it to me. They walked me through the project and what to expect. Then, they put together a platform and sent it for review. The website was an information page and also, users could contact us through email to send information. Traffic Dojo knew what they were doing. They listened to what we wanted and made it work. Overall, they were good at their job, and we made an excellent team.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Female-Led, Strategy-Driven, Boutique Digital Marketing Agency.
SLTC is an award-winning, female-led, strategy-driven growth agency that excels in active listening. We partner with consumer product brands that genuinely care about purpose and growth, ensuring that their voices shape our strategies every step of the way...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$300/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
16 Projects Listed
SLT Consulting Services
Digital Marketing
PPC
SEO
Branding
Email Marketing
Social Media Marketing
eCommerce
Content Marketing
Web Design
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Peloton
Warby Parker
The Drop
fiverr
elix
The Dogist
Love|Labels
Erica Weiner
Pura Vida Naturals
Clean Beauty Lab
Data sourced from the agency's DesignRush profile
SLT Consulting Reviews & Testimonials
Yonat Burlin Director of Business Management at Yonat Burlin And.Co
5.0★
Social Media Marketing Review from Yonat Burlin
SLT's service was really great, they are easy to communicate with, they are really on top of things and are great at managing an ongoing project and they worked hard to get the content right.
Tiffany Haynes Founder & CEO at Beyond Routine Planner
5.0★
Social Media Marketing Review from Tiffany Haynes
I tell you what, you have a lifelong client with me! You were responsive, professional, knowledgeable, and finally an ads consultant that can deliver on what they promise. I'll see you on the next project!
Julie Vails Co-Founder at The Mahalani
5.0★
Social Media Marketing Review from Julie Vails
Exceptional service + support for what proved to be a tough service to market. Patient + knowledgeable, kept us informed at every step, capable of making intelligent decisions at turning points, diligent + thoughtful. Unmiffed by challenges and easily pivoted when we changed course. Awesome experience. I didn't have a clue on what I should be doing, but now I have a plan and a marketing starting point.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
At Galactic Fed, every decision is grounded in data, research, and industry expertise, ensuring your success without the need for you to stay on top of every marketing trend. From Fortune 50 brands to startups, we've driven significant revenue and success for companies of all sizes. While growth marketing...
Location
Chicago, Illinois
Number of Employees
100 - 249
Portfolios Count
3 Projects Listed
Galactic Fed Services
PPC
SEO
Digital Marketing
CRO
Email Marketing
Social Media Marketing
Content Marketing
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Prepaid2Cash
Garbo
Clearview Social
Bronson Vitamins
Data sourced from the agency's DesignRush profile
Galactic Fed Reviews & Testimonials
Samantha Mendoza Chief Storyteller at Global Girls Glow
5.0★
Digital Marketing Review from Samantha Mendoza
Working with Galactic Fed to launch and manage our Google Ad Grant has been a fantastic experience. Their team was incredibly knowledgeable, responsive, and proactive from day one. They handled everythingfrom the grant application to ongoing campaign optimizationwith professionalism and care. Thanks to their expertise, we've seen a significant increase in website traffic and engagement from people who truly align with our mission. Highly recommend them to any nonprofit looking to maximize their impact through digital advertising!
Emily Lou Steenwyk Director at ForensisGroup
4.7★
Content Creation Review from Emily Lou Steenwyk
We were very pleased with the level of blogs that GF has written for us. They were well researched and executed. Our team would recommend GF for this type of service.
Melissa Perry Marketing Director at Cooleaf
5.0★
SEO Review from Melissa Perry
Cooleaf has really appreciated the Strategic insights and proactive approach that Galactic fed has provided for our team. The monthly sessions in particular with Galactic fed have been helpful for us for addressing any technical issues on our site and then being able to just brainstorm with a partner that we can trust has been really helpful as well.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
VerifiedVerified by the DesignRush team for authenticity and credibility.
Performance Creative That Drives Serious Revenue for DTC Brands
Y'all is a boutique pay-per-click and performance creative firm running Meta, TikTok, and Google Ads exclusively for DTC CPG brands in health and wellness, food and beverage, fashion, and home goods. It combines media buying with high-volume creative production and UGC...
Location
San Antonio, Texas
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
4 Projects Listed
Y'all Services
Digital Marketing
Creative Services
Media Buying
eCommerce
CRO
Social Media Marketing
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
FlavCity
Pamos
Sweat Tent
Sono Bello
Loverboy
Sijo
Lolli
Allie+Bess
Bandolier
Popsmith
Data sourced from the agency's DesignRush profile
Y'all Reviews & Testimonials
Lucy Ji Co-Founder at Irritated Inc.
5.0★
Digital Advertising Review from Lucy Ji
We brought Y'all in to audit our Meta and Google campaigns and tell us what was broken. They dug into campaign setups, creative performance, audience targeting, and spend efficiency, then handed us a clear, actionable plan to fix it. The results were hard to argue with. ROAS jumped 184.6%, purchase routing became smoother, and our budget started working a lot harder.What impressed us most was how tailored everything felt. They took the time to understand our brand before making a single recommendation. Nothing was generic. They also walked us through the findings in a recorded session and hosted a live Q&A so nothing got lost in translation. Professional, responsive, and genuinely collaborative from start to finish. No complaints at all.
Kristen Elworthy Marketing & Growth at Lawnbright
5.0★
Digital Marketing Review from Kristen Elworthy
Y'all has been fantastic to work with for us, a small e-commerce company heading into a scaling year. We found Y'all when looking to up our creative game in 2026 and have been thrilled with their ideas and execution, as well as how quickly they have learned our brand.We quickly brought them on to do paid media buying as well and they have been instrumental in helping us scale spend and revenue during our busy season. Most importantly, they are collaborative, responsive, smart and data driven.For a boostrapped ecomm brand, bringing on agencies is always a huge financial commitment and it can be nerve wracking. Y'all's founder and team clearly care about their clients and outcomes, they go the extra mile, and they are committed to their success. We find them to be true partners.
Neha Salgaonkar Director of DTC at Save Trees
5.0★
Performance Marketing Review from Neha Salgaonkar
When we started working with Y'all, we were spending just $2,000 to $3,000 a month on Meta. Our goal was to scale that spend profitably while keeping customer acquisition costs in check. They did exactly that. New customer acquisition grew measurably and ROAS moved in the right direction, all without blowing past our CAC targets.What made them stand out was how plugged in they were. The team monitored our account closely, often sending daily updates and making quick adjustments without needing to be prompted. They never felt like an outside agency. They genuinely cared about the brand and it showed in how they worked. No complaints from our end.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
OpenMoves is a performance marketing agency focused on delivering professional execution of Paid Search, Paid Social, SEO, Creative, and CRO to middle-market, high-performance brands. We are a boutique agency operating within a larger platform business called Ionik Group...
Location
Huntington, New York
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
8 Projects Listed
OpenMoves Services
Digital Marketing
PPC
SEO
Email Marketing
Social Media Marketing
CRO
eCommerce
Digital Strategy
Media Buying
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Northwell Health
Shutterstock
Waking Up
Netsmart
The Art Institutes
South University
Henry Schein
ADP
Justworks
SnowJoe
Data sourced from the agency's DesignRush profile
OpenMoves Reviews & Testimonials
Donna Bliss Digital Marketing Supervisor at Overseas Military Sales Group
5.0★
SEO Review from Donna Bliss
I've worked with many agencies over the years, but Open Moves is the first company where I have complete confidence and trust that they are looking out for what is best for the business. They know as much, if not more than I do, about our business and provide intelligent, strategic guidance on all fronts: SEO, paid search, and paid social. They are constantly monitoring, analyzing, and optimizing our account--which honestly is very complex. I can rest better knowing they are handling the digital
Tyler Kirkland Market Lead at StuDocu
5.0★
PPC Review from Tyler Kirkland
We worked with Open Moves to design multiple PPC strategies in the US (we are an International Client). Unlike other agencies that provided out-of-the-box solutions, Open Moves took the time to understand our business and product and designed a customized strategy that allowed us to leverage our strengths. We have been extremely impressed with OM and their ability to iterate on the strategy as we have adjusted our goals. When it comes to PPC strategy and execution, OM gets a 10/10 on both.
Jennifer Fiocca VP, Growth at Cube84
5.0★
SEO Review from Jennifer Fiocca
OpenMoves delivers the partnership we need - always coming with insights and new ideas. They take the time to understand our business and our company in particular, even as it evolves, and they leverage their industry expertise to deliver results. We work closely together to analyze the metrics, dive deep into the leads being generated, explore what is working, and strategize on what needs to be adjusted. They always explain the rationale behind the advice and take time to answer questions.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A Customer Acquisition GROWTH Agency | Forbes Rated #1 SEO Company | 20+ Years of Success
Clients rely on SEO Brand for data-driven strategies that turn digital insights into measurable growth. Our knowledge‑driven creativity fuels ongoing success in paid media, analytics, and conversion optimization. Discover why brands trust our PPC consultants to outperform the competition...
Location
Boca Raton, Florida
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
9 Projects Listed
SEO Brand Services
SEO
PPC
Digital Marketing
Social Media Marketing
Web Design
eCommerce
Email Marketing
eCommerce Development
Web Development
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Montblanc
Sotheby's
United States Department of State
Facebook
The Ritz Carlton
Uniden Cellular
Lowe's
Ceridian
LG
The Weather Channel
Data sourced from the agency's DesignRush profile
SEO Brand Reviews & Testimonials
Hyunjee Kim Director of Digital Marketing at LG
5.0★
Digital Marketing Review from Hyunjee Kim
The results have been what we were expecting as there was a global language barrier to figure out. The team is very good at understanding what we want and doing it in the US Market. They helped us position our brand better than any of the agencies we used in our country. Very please with results so far
Joe Kilrain Managing Partner at DED Company
5.0★
Digital Marketing Review from Joe Kilrain
SEO Brand's efforts resulted in a serious increase in our overall organic positioning and cost per clicks have been decreasing. Our Social campaign was broken down completly and rebuild, Honestly I couldnt be happier with the results
Kevin Campbell Managing Partner at Look Great MD
5.0★
SEO Review from Kevin Campbell
Leads are up over 1500% in the last 90 days and my cost per lead is down over 75%. They have been running my campaign now for a few years and the numbers speak for themselves
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
CadenceSEO is a digital marketing agency specializing in Search Optimization (no matter the channel) offering services to improve online traffic, leads and ultimately sales. We are big believes in transparency and flexibility. Learn more on our website: cadenceseo.com...
Location
Phoenix, Arizona
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
5 Projects Listed
CadenceSEO Services
SEO
Digital Marketing
Content Marketing
PPC
Social Media Marketing
Email Marketing
Digital Strategy
Advertising
eCommerce
AEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Fumari
Carterra
Eagleview Technologies
National Wildlife Federation (Garden for Wildlife)
GabiLabs
Stages Cycling
Seattle Gummy Company
Biofunctional Health Solutions
Pet Releaf
Encora
Data sourced from the agency's DesignRush profile
CadenceSEO Reviews & Testimonials
Marci Symington N/A at TEXAZTASTE
5.0★
SEO Review from Marci Symington
I've been with Cadence SEO for almost a year, and I can't help but sing praises, especially for Melissa, who handles my account.Melissa's expertise and dedication have made a significant impact on my online presence. She keeps me on-task and is very patient, breaking down complex SEO strategies into understandable insights.What stands out with Cadence SEO is their personalized approach. Melissa tailors strategies to my business, resulting in noticeable improvements in search rankings and organic traffic.The reports are comprehensive, and her responsiveness to queries is timely.In a nutshell, Cadence SEO, with Melissa at the helm, has been a game-changer for my online success. If you're in need of effective and personalized SEO services, I highly recommend them.
Joshua Kanter CMO at Encora Inc.
5.0★
SEO Review from Joshua Kanter
Thanks to the guidance and support provided by the CadenceSEO team, the company has recorded a 100% y-o-y increase in its traffic numbers. The team's project management style worked very well and the company enjoyed working with the vendor!
Pet Releaf Marketing Manager at Pet Releaf
5.0★
Digital Marketing Review from Pet Releaf
I can confidently say that I would absolutely sign CadenceSEO again, and wish we had made this switch earlier on. We reviewed 6 different firms for our RFP and throughout the process Cadence was at the top of everyone’s list, so it was an easy decision.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Canesta is a comprehensive digital marketing agency specializing in creating human-centric experiences through eCommerce PPC, web design, development, and marketing services. The company bridges brands with individuals, and optimizes every interaction for meaningful results...
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
9 Projects Listed
Canesta Services
eCommerce Development
Web Design
Web Development
Social Media Marketing
PPC
Design Services
Digital Marketing
WordPress Website Design
SEO
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
I loved working with Digitawise. They were organized, efficient, fast in completing the work, and their communication was top-notch. Every email I sent was promptly returned and every design change I requested was taken care of right away. I highly recommend this company.
Paolo Pipponzi Co-Founder and CEO at Linky Innovation
5.0★
eCommerce Review from Paolo Pipponzi
Nick and the team are very professional and reliable! We have collaborated in a project that was aimed at increasing the traffic and sales on our e-commerce. It is a pleasure to work with them.
Tim Smith Owner at The Tea Smith LLC
5.0★
Web Design Review from Tim Smith
Based on our experience, we would recommend them for your site design and implementation requirements! We are quite pleased with our decision to select them as our e-commerce partner.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
The Apex Of AI-Powered, Tech-Infused Digital Marketing Innovation That Drives Tangible Results.
Apex Current partners with small businesses of all types and sizes across the U.S., providing innovative digital & social media marketing solutions that are guaranteed to drive consistent online new customer growth month after month...
Location
Nashville, Tennessee
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
9 Projects Listed
Apex Current Services
Digital Services
Digital Strategy
CRO
Social Media Marketing
eCommerce
Digital Marketing
PPC
Email Marketing
Business Consulting
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AlchemyLeads (Los Angele, CA & Denver, CO) is a boutique SEO & digital marketing agency founded in 2017. They help e-commerce, B2B, and industrial brands grow organic traffic and revenue. Their senior-level team provides SEO, digital PR, content marketing, PPC, social media, web dev & link-building...
Location
Calabasas, California
Number of Employees
Under 49
Average Hourly Rate
$117/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
6 Projects Listed
AlchemyLeads SEO Services
Digital Marketing
SEO
PPC
Social Media Marketing
Public Relations
Content Marketing
Web Design
Web Development
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A Digital Marketing agency that specializes in social media and search engine platforms with a constant focus on lead generation and sales. We position our clients for success through social media management services, social media advertising services, Google ads, Microsoft ads, web design, and more...
Location
Coral Gables, Florida
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
$1,000 - $10,000
DEGOM Marketing Services
Digital Marketing
SEO
Social Media Marketing
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Jax Media Team, a Jacksonville SEO company, offers full SEO/SEM services for local and national businesses. We are experts when it comes to on-page optimization, social media, PPC, PR, mobile display, etc. Our clients get a full online marketing team and much more...
Location
Jacksonville, Florida
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Jax Media Team Services
Web Development
SEO
PPC
Digital Marketing
Social Media Marketing
Web Design
eCommerce Development
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Camarda Wealth Advisory Group
Vision MT
Alkaline Herb Shop
Data sourced from the agency's DesignRush profile
Jax Media Team Reviews & Testimonials
M Alley Review from Google
5.0★
M Alley's Review Sourced from Google
"Our media team Patrick, John and Michael has been nothing short of phenomenal! They’re creative, responsive, and always deliver content that perfectly captures our vision. From concept to final product, their attention to detail and professionalism shine through in every project. They consistently go above and beyond for us, making the process smooth and the end result is always exceptional. Truly an asset to Karma-K9's brand!"
Curt Anderson Review from Google
5.0★
Curt Anderson's Review Sourced from Google
Jax Media Team is the perfect company to partner with! Outstanding and eager to always assist. They have designed and managed our site for many years as well as our SEO. Would recommend them without a doubt!
The Elsie Academy Review from Google
5.0★
The Elsie Academy's Review Sourced from Google
Jax Media Team is amazing! They have helped my company grow in such a short period of time. They know what they are doing and will meet your needs. Highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Ketamine Marketing and Ketamine Lead Generation Experts
Ketamine Lead Gen is a boutique marketing agency that works with Ketamine Clinics and Wellness Clinics to attract new patients for services such as Ketamine IV, IM Ketamine, Sublingual Ketamine, Esketamine (Spravato), TMS Therapy, MeRT for Autism, NAD Infusion Therapy, Nutritional IV, and more...
Location
Ramona, California
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Ketamine Lead Gen Services
PPC
Web Design
WordPress Website Design
Digital Marketing
SEO
Social Media Marketing
Media Buying
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Marketing Industry
Advertising Industry
Small Business Idustry
Data sourced from the agency's DesignRush profile
Ketamine Lead Gen Reviews & Testimonials
Jon Kraus Review from Google
5.0★
Jon Kraus's Review Sourced from Google
Ketamine Lead Gen has been a phenomenal asset to helping manage the digital marketing components of our business. From running ads to their mastery of SEO, having a team that is knowledgeable about the ketamine/TMS space is a tremendous help and a great group to partner with.
Steve Suntala Review from Google
5.0★
Steve Suntala's Review Sourced from Google
We have been using Ketamine Lead Gen for 8 months with our clinic- New Pathways Clinic. Right away we were impressed with their knowledge and expertise in the Ketamine/Spravato space. They have helped us navigate this complex marketing/advertising space and have fantastic ad copy for those who need it. Really appreciate what the owners Jake and Steve have done for our practice!
Robert Miller Review from Google
5.0★
Robert Miller's Review Sourced from Google
We have tried several marketing agencies and these guys are hands down the best. Their communication, suggestions, and professionalism is unlike any other company. Jake and Steve are great to work with! They have nearly doubled our conversion rate.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Macaw Digital Solutions empowers businesses with customized, data-driven digital strategies that boost visibility, engagement, and growth. From web design and SEO to PPC, social media, and app development, we offer a full suite of digital services tailored to diverse industries. Our goal? Deliver real...
Location
St. Petersburg, Florida
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Macaw Digital Solutions LLC Services
Web Design
eCommerce Development
WordPress Website Design
Web Development
Digital Marketing
SEO
PPC
Mobile App Development
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Automated Marketing is a performance-driven digital marketing agency specializing in lead generation, paid advertising, and scalable customer acquisition systems. We help businesses eliminate inconsistency by building data-backed strategies that convert traffic into qualified leads and revenue...
Location
Orlando, Florida
Number of Employees
Under 49
Average Hourly Rate
$450/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
Automated Marketing Services
PPC
Social Media Marketing
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Consumer Goods Industry
Health Care Industry
Supplements Industry
Data sourced from the agency's DesignRush profile
Automated Marketing Reviews & Testimonials
Daris De Groot Review from Google
5.0★
Daris De Groot's Review Sourced from Google
I own a shop in Michigan. We have been advertising with AMG for years now. I am hear to say there marketing the best products we have ever tried. My most recent test is we are setting record weeks at the shop, while other shops are dead slow! We recently reworked out marketing plan and increased our outreach, this has lead a very large increase in business for us. This is the only company that can bring the right customers for our shop! I highly recommend AMG and there team. They will partner with you to grow your business!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Propel your business forward with digital marketing services from Flybolt. From PPC management to strategic marketing consultation, we have a comprehensive toolkit for engineering your success. Want to avoid the nuts & bolts of marketing? Put us in the driver seat to steer your marketing operations. Have ace...
Location
Atlanta, Georgia
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Flybolt Digital Marketing Services
Digital Marketing
Reputation Management
PPC
Web Development
SEO
Content Marketing
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Mark Yurachek & Assoc.
ITP Fitness
Corcoran Ota
Silver Gate Lodging
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Flybolt Digital Marketing Reviews & Testimonials
JD Lloyd Review from Google
5.0★
JD Lloyd's Review Sourced from Google
Flybolt helped improve my internet presence tremendously. Their efforts have directed many more clients to our business thanks to their expertise. I would highly recommend businesses work with Flybolt to improve their flow of potential new clients.
Mimi Duong Review from Google
5.0★
Mimi Duong's Review Sourced from Google
To say that Joel at Flybolt is a tremendous asset to our firm is an understatement. Truly. He is the very reason why our law firm has grown in profit over the last couple of years. He is professional, he knows what he's doing, and he's always available to answer questions and takes the time to provide thorough explanations whenever needed. We owe our success to Joel! Thank you!
Mark Yurachek Review from Google
5.0★
Mark Yurachek's Review Sourced from Google
I have had the great fortune of knowing Joel for a long time, so it was with great enthusiasm that I engaged Flybolt to assist my firm with our digital marketing strategy and infrastructure, as well as some fixes on our website. In the three years since, my firm's profits have increased substantially each year, I have gone from having one employee to five and our phones ring off the hook every day with prospective clients. I owe that to Joel and Flybolt and I could not endorse and recommend their work with more enthusiasm than I do here. Engage Flybolt and then prepare to be very successful.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Bower Web Solutions provides end-to-end web design and digital marketing solutions. We specialize in building, maintaining and improving commercial websites and enabling our clients to use digital media —from content marketing and SEO to paid search (SEM) and social media marketing...
Location
Ringwood, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$1,000 - $10,000
Bower Web Solutions Services
Web Development
Web Design
WordPress Website Design
eCommerce Development
UI/UX Design
Digital Marketing
Content Marketing
SEO
Social Media Marketing
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Ago Technologies
Crazy Duck
VitalTech
Data sourced from the agency's DesignRush profile
Bower Web Solutions Reviews & Testimonials
Clark Carroll Review from Google
5.0★
Clark Carroll's Review Sourced from Google
Bower Web Solutions rhymes with "Power Web Solutions", and it's really that. A powerful, turnkey solution to good website design. Coupled with extremely imaginative and competent design and management teams make this group shine above.I am glad that I had my website designed there from start to finish. Thanks Bower Web Solutions for your forward thinking and help with this matter.Clark Carroll, Artist
Garrity Graham Review from Google
5.0★
Garrity Graham's Review Sourced from Google
As a mid-sized commercial, family and litigation law firm we look to partner with high quality and reliable firms with projects such as our website presence. Bower Web Solutions worked extensively with us in customizing our website and integrating it within our broader systems including guiding us through web development, search engine optimization, graphic design, website marketing or automation and competitive keyword research. They are responsive and helpful and we strongly recommend their services for your business
Sensei Luis Taboada Review from Google
5.0★
Sensei Luis Taboada's Review Sourced from Google
We went to Bower Web Solutions for help on an existing website which was "broken" and needed a lot of work. The owner, Dan, and his Web Developer, Tom, did a terrific job with not only fixing everything that was wrong with the site, but they went above and beyond so we now have a site we are proud of. We couldn't be more pleased and will certainly be working with Bower Web Solutions going forward on all of our IT needs. We highly recommend them.
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BRAINSTORM Solutions is a web development and digital marketing agency with offices in New York and overseas. Through collaborative innovation, we spark user-friendly solutions for products and services using the latest technology.Let’s create a storm together!...
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
$1,000 - $10,000
Brainstorm Solutions Services
Digital Marketing
PPC
Content Marketing
Email Marketing
SEO
Event Marketing
Web Design
Web Development
Graphic Design
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
All of the work we do more than pays for itself with increased trackable revenue...
Location
Schenectady, New York
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
ECD Digital Strategy Services
eCommerce
Email Marketing
Web Design
eCommerce Development
Web Development
Media Buying
PPC
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Saratoga Olive Oil
Name Bubbles
Feltman's Of Coney Island
Sticker & Co
Labels to Last
Data sourced from the agency's DesignRush profile
ECD Digital Strategy Reviews & Testimonials
Madeleine DiBiase Review from Google
5.0★
Madeleine DiBiase's Review Sourced from Google
Working at ECD is the best! The founder, Zak, embodies the company values through and through. Most of all, he cares–about his clients and his team. Excellence is expected 💪Getting to work with various clients across different industries is fun, challenging, and different everyday. It's especially rewarding seeing their revenue grow year over year like a rocketship🚀I've worked at a few other companies, and nothing compares to the culture and people at ECD.
Roy Wright Review from Google
5.0★
Roy Wright's Review Sourced from Google
If you have an e-commerce store and are looking to grow definitely contact ECD Digital Strategy. The are E-commerce Email Marketing Gurus and can help your online business grow profitably.
Clint Braidwood Review from Google
5.0★
Clint Braidwood's Review Sourced from Google
I love this company. They make managing google ads and website maintenance easy and streamlined. I don't know where our company would be without ECD!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
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