Our experts identified the leading small business PPC services companies that can help you boost your website traffic and sales through strategic paid ad campaigns. Browse our directory to find the right agency for your project and use filters to make your search more efficient.
Best Small Business PPC Services Providers
11 Companies-Rankings updated: September 08, 2026
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
Transform Your Digital Presence with Netlynx: Your All-in-One Web Development and Marketing Partner!
We are a leading web design and digital marketing agency based in the USA. Our focus is on providing top-class digital marketing services to growing businesses, startups, and online stores. With our skilled team, we offer web design, hosting, maintenance, apps & software development...
Top Services:
Web Design
eCommerce Development
Web Development
PPC
SEO
Show more
Location
Fairfax, Virginia
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Portfolios Count
13 Projects Listed
Netlynx Inc Services
Web Design
eCommerce Development
Web Development
PPC
SEO
Digital Marketing
Social Media Marketing
Software Development
Mobile App Development
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Kinchlow Media Group
Starkel Nutrition
US Entry Waiver Services
Brandford Institute
Data sourced from the agency's DesignRush profile
Netlynx Inc Reviews & Testimonials
Krystal Zell
CEO at Tonal
5.0★
Web Design Review from Krystal Zell
Netlynx Inc's team successfully managed the workflow and conveyed the process, bringing our ideas to life. Their timing and work quality were exceptional.
We provided web copy for all of the pages. In a matter of days, Netlynx created a mockup with images. Shortly later, they updated the website with my new logo. We went through two versions of adjustments to the way the copy looked. They offered photographs for usage, but I chose to find my own, which they placed into my website. Next, they had a Zoom session to demonstrate me how to simply update the copy on my own. We'll be working on SEO next.
Amit Bendov Krystal
CEO at Gong
5.0★
Web Development Review from Amit Bendov Krystal
Netlynx Inc delivered a well-performing website that successfully set us apart from our competitors. Their team's responsiveness and excellent project management skills allowed for a seamless partnership between us. Their consistent and clear communication made them a reliable partner.
Christian Silva
Owner at Kids Universe
5.0★
Web Design Review from Christian Silva
Reliable and professional services. Sam was very polite and patient with me. I highly recommend their website services
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Digital media firm with 12+ years brand-building experience & 25+ years in IT. We specialize in AI automation & transformation, web design, social media marketing, graphic design &video creation. For gov. clients, we provide strategic analysis and program/project mgmt. >>PMP & DHS 508 Trusted Cert...
Top Services:
Web Design
Video Production
Software Development
eCommerce Development
Social Media Marketing
Show more
Location
Leesburg, Virginia
Number of Employees
Under 49
Average Hourly Rate
$110/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
9 Projects Listed
LSI Media Services
Web Design
Video Production
Software Development
eCommerce Development
Social Media Marketing
PPC
Business Consulting
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
U.S. Air Force
Booz Allen Hamilton
JLL
CommunityForce Inc.
FAITH
Conscious Venture Lab
Rebecca's Dream
Propco Incentives
The McCormick Group
Energy & Utility Skills (U.K.)
Data sourced from the agency's DesignRush profile
LSI Media Reviews & Testimonials
Andre Snowden
President at ITBuild Consulting
5.0★
Web Design Review from Andre Snowden
LSI helped ITBuild create an elegant and efficient website. Our site reflects who we are and the great services we provide. It's user friendly, stylish and modern. LSI Media views our business as their own and we have been extremely happy with the service and partnership we've created with them. I would highly recommend LSI.
Kathleen Illes
Executive Director at Rebecca's Dream
5.0★
Web Design Review from Kathleen Illes
LSI helped Rebecca's Dream create a well designed and functional website. Our site reflects who we are and the great work we do. It's easy to use, visually pleasing and modern. LSI has also assisted us with curated content for the website and social media along with newsletter design. They have been responsive, friendly, reliable, creative and supportive to our goals, mission and efforts as a non profit. I would highly recommend LSI.
Fakhir Jordan Ahmad
Director, Business of Development at FAITH Social Services
5.0★
Digital Services Review from Fakhir Jordan Ahmad
We have worked with LSI Media since 2014 and we received many compliments on our website design and functionality. LSI Media views our business as their own and we have been extremely happy with the service and partnership we've created with them.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
We implement comprehensive solutions for clients worldwide with the goal of boosting businesses, positioning brands, and increasing sales...
Top Services:
Digital Services
SEO
Digital Marketing
Web Design
Email Marketing
Show more
Location
Guatemala City, Guatemala
Number of Employees
Under 49
Perinola Services
Digital Services
SEO
Digital Marketing
Web Design
Email Marketing
Branding
PPC
Social Media Marketing
Content Marketing
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Claro
Isuzu
Unicef
Honda
United States Agency for International Development
World Wildlife Fund
Interstate Batteries
DJI
Data sourced from the agency's DesignRush profile
Perinola Reviews & Testimonials
John Long
Principal at Sunset Communications
5.0★
Web Design Review from John Long
Estuardo, Estela and the whole Perinola Team are amazing. No detail goes unnoticed and their service is top-drawer. On top of everything, they are a tremendous value while adding value to my business.
Perinola has my business for as long as I am upright.
John Long
Las Vegas, NV USA
Estela Chevez
Review from Google
5.0★
Estela Chevez's Review Sourced from Google
Excellent service and attention.
If you want your website to be one of the best, visit PERINOLA.
Ricardo Rivera
Review from Google
5.0★
Ricardo Rivera's Review Sourced from Google
Excellent service, they have led the development of several web and marketing projects, very happy with their service.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Your trusted digital partner for expert website design, development, and growth-focused marketing solutions...
Top Services:
Email Marketing
PPC
Social Media Marketing
Web Design
WordPress Website Design
Show more
Location
Boston, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Compete Now Services
Email Marketing
PPC
Social Media Marketing
Web Design
WordPress Website Design
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
BostonbeaN Coffee
AEI Speakers Bureau
Coastal Windows & Exteriors
Woodman's of Essex
GACI Global
Absolute Construction
New England Law Group
GTR
Data sourced from the agency's DesignRush profile
Compete Now Reviews & Testimonials
Chris Collins
Review from Google
5.0★
Chris Collins's Review Sourced from Google
Compete Now was excellent to work with and helped us create an amazing website! Working with Donato and the team was an absolute pleasure, as they listened to and implemented our requests effortlessly.
They made a complicated process easy to understand by providing structure and organization for the content-creation process. The team was easily accessible and quick to answer any questions that arose. I highly recommend that any company use Compete Now for their website needs!
All Star Plumbing, Heating and Air Conditioning
Review from Google
5.0★
All Star Plumbing, Heating and Air Conditioning's Review Sourced from Google
The team at Compete Now has been terrific, and they have really blown me away with my website design. I started with a basic GoDaddy website I built myself. I reached out to Compete Now to have them rebuild it. They worked with me hand and hand with my vision and made it a reality. The website looks beautiful, it's snappy speed-wise, and most important it doesn't read like a shoe-horned SEO website to the consumer. Great job guys!
Grant Thayer
Review from Google
5.0★
Grant Thayer's Review Sourced from Google
Complete Now has garnered some incredible results for our company's website, SEO and Google Ads management. They have increased lead generation and engagement with our website and be able to help us jump in organic rankings in organic. I highly recommend working with Donato and the Compete Now team for web presence SEO and google ads campaigns.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Techna Digital Marketing is much more than your typical digital marketing firm. We specialize in providing custom-tailored digital marketing. Businesses get to experience the strategies that were used to run multi-million dollar corporate divisions along with a team of experienced individuals...
Top Services:
Digital Marketing
Content Marketing
WordPress Website Design
SEO
PPC
Show more
Location
Vancouver, Washington
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
Techna Digital Marketing Services
Digital Marketing
Content Marketing
WordPress Website Design
SEO
PPC
Web Design
Digital Strategy
Business Consulting
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Hotel and Holiday Rentals revenue management service and digital marketing to boost your direct bookings...
Top Services:
Social Media Marketing
PPC
Email Marketing
Branding
Logo Design
Show more
Location
Malaga, Spain
Number of Employees
Under 49
Average Hourly Rate
$65/hr
Minimal Budget
$1,000 - $10,000
Sextaplanta Services
Social Media Marketing
PPC
Email Marketing
Branding
Logo Design
Graphic Design
Web Design
WordPress Website Design
Digital Strategy
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
LetMalaga
Suncity Apartaments
Hotel Molino del Arco
Data sourced from the agency's DesignRush profile
Sextaplanta Reviews & Testimonials
LUZ MELGAR
Review from Google
5.0★
LUZ MELGAR's Review Sourced from Google
We're delighted with the work Sextaplanta is doing with our website and marketing. From the very beginning, they've been professional, attentive, and very creative. They captured exactly what we needed and took it to the next level. Communication has been fluid, and they're always available to answer questions or suggest improvements. Highly recommended!
Mar MartÃnez
Review from Google
5.0★
Mar MartÃnez's Review Sourced from Google
Working with them has been fantastic and fundamental to the growth of our business. Personalized attention is their strong point, and their knowledge and concern for staying up-to-date with their activity is essential for the proper functioning of small businesses like ours.
Raul Villar
Review from Google
5.0★
Raul Villar's Review Sourced from Google
Meeting you was the best thing that could have happened to me, thank you very much for the desire you have every day to help us, there would be many positive things I could say about you Sixth Floor.
From La Puebla group apartments in Llanes Asturias.
Thank you.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
With over a decade of cutting-edge experience, this Canadian firm stands head and shoulders above the competition in online reputation management. Their custom software is just the beginning: they also boast top publishing contacts to maximize coverage and widespread recognition for their clients...
Top Services:
Reputation Management
Public Relations
Digital Marketing
SEO
Social Media Marketing
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$99/hr
Minimal Budget
$1,000 - $10,000
Reputation.ca Services
Reputation Management
Public Relations
Digital Marketing
SEO
Social Media Marketing
PPC
Digital Strategy
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Individuals
Small Businesses
Medium Businesses
Data sourced from the agency's DesignRush profile
Reputation.ca Reviews & Testimonials
D C
Review from Google
5.0★
D C's Review Sourced from Google
Our business had an excellent experience with Reputation.ca. The team did a fantastic job at monitoring and analyzing our customer feedback and positively effected the perception of our business!
Zach Tempest
Review from Google
5.0★
Zach Tempest's Review Sourced from Google
They are the best. My team responded to all of my questions, walked me through every step of the service. I recommend Reputation.ca to everyone I meet that is thinking about improving their online image.
Mara Ford
Review from Google
5.0★
Mara Ford's Review Sourced from Google
We’ve been working with reputation.ca for more than two years and have had a stellar experience throughout that time. Strong dedication to service and delivering results. We use them for reviews management and our Google results.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
2026 Webby Award Winner! Raleigh, NC marketing agency, web design company, branding agency, paid search, SEO / AEO, digital compliance / web accessibility consultant + web application development company...
Top Services:
Digital Marketing
Web Design
Branding
PPC
Email Marketing
Show more
Location
Raleigh , North Carolina
Number of Employees
Under 49
Average Hourly Rate
$180/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
7 Projects Listed
Chariot Services
Digital Marketing
Web Design
Branding
PPC
Email Marketing
SEO
Web Development
UI/UX Design
IT Compliance Solution
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Wildlife Society
University of North Carolina
National Oceanic and Atmospheric Administration
Massachusetts Clean Energy Center
Cambridge Office of Tourism
Great Grey Trust Company (Finance)
UNC Health Foundation
Restore America's Estuaries
Washington State Department of Natural Resources
Duke University
Data sourced from the agency's DesignRush profile
Chariot Reviews & Testimonials
Candice Beaulieu
Review from Google
5.0★
Candice Beaulieu's Review Sourced from Google
Working with Chariot has been an outstanding experience. What could have been a daunting website transition felt smooth and seamless thanks to the team’s expertise, responsiveness, and unwavering support throughout the entire process. We felt fully guided and confident every step of the way and are truly grateful for this partnership. We’re excited to continue collaborating with Chariot as we grow and evolve our digital presence!
Dawn Spilsbury Pucci
Review from Google
5.0★
Dawn Spilsbury Pucci's Review Sourced from Google
Chariot Creative were incredible to work with. Our project development team was not familiar with building websites and Chariot Creative led us patiently by the hand through the entire process. They took our ideas, concepts and content needs and crafted the perfect website-based tool for us and our stakeholders. When we showed the results to our stakeholders around the coastal US, the consistent feedback was how beautiful and engaging the website was - which was critical for the success of our project. Chariot Creative were receptive to our crazy ideas and suggestions ("Is this even possible?") and were able to translate them into reality ("Sure, this is how it would look..."). Then, they even helped design the social marketing strategy for our project. I would (and have) recommend them to anyone needing anything web design, social marketing, SE), etc. They were a pleasure to work with.
Abby Prato
Review from Google
5.0★
Abby Prato's Review Sourced from Google
Jason and his team are the best in the biz! We weren't sure what to expect going into this process since we had never worked with a company like Chariot before. Jason and his team made the process painless and never once made us feel like we were asking too many questions or that our questions were dumb. They were patient, kind, professional and above all else they are masters at their craft, the proof is in our new logo design and website. The feedback from our clients has been nothing but positive and we can't wait to see what the new year brings with Chariot having our backs with the ongoing website maintenance plan. They really have given us the ability to take our small business to the next level and for that we are grateful.
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
Spotmarket is an agency that specializes in branding, digital marketing, and technology. We combine business strategy, creative expression, and effective performance. We generate impact. Spotmarket helps businesses who wish to expand their operations by developing and implementing full-funnel marketing...
Top Services:
Digital Services
Digital Strategy
eCommerce
PPC
SEO
Show more
Location
Guimaraes, Portugal
Number of Employees
Under 49
Average Hourly Rate
$40/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
4 Projects Listed
Spotmarket Services
Digital Services
Digital Strategy
eCommerce
PPC
SEO
eCommerce Development
WordPress Website Design
Web Development
Email Marketing
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Making your marketing more efficient with our process-driven framework
At STOLBER Digital, we focus on efficiency to drive value. We follow the 80/20 principle and apply it to all of our systems and processes. We don't do things just to look good or be active; we focus on the things that matter. We have extensive experience in the SEO world...
Top Services:
Digital Services
Digital Strategy
SEO
PPC
Social Media Marketing
Show more
Location
Stillwater, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
STOLBER Digital Services
Digital Services
Digital Strategy
SEO
PPC
Social Media Marketing
CRO
Digital Marketing
Content Marketing
Web Design
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
All In Therapy Clinic
FlexTech Foam
2nd Harvest
Data sourced from the agency's DesignRush profile
STOLBER Digital Reviews & Testimonials
Jason Virdi
Review from Google
5.0★
Jason Virdi's Review Sourced from Google
We've been teamed up with Trevor & his team at Stolber for over a year now. We started early given the time and investment it takes to launch a successful organic SEO foundation. We've found him and Tamara absolutely indispensable in getting us the traction we needed to successfully launch our business. When the time was right, we turned on paid search and accelerated the momentum we had built on the organic side. We are continually impressed with the team's commercial thinking, responsiveness, and proactiveness. We would highly recommend any business, regardless of size, industry, or company stage, to work with Trevor and the Stolber team. 5/5
Chris Stewart
Review from Google
5.0★
Chris Stewart's Review Sourced from Google
Stolber Digital has been excellent to work with. Trevor, Tamara and the rest of the team have made significant improvements to our website to make it more visually appealing and improve the user experience. They are also working on improving our SEO and PPC programs. They respond quickly if we have issues and their overall customer service is exceptional. Highly recommend Stolber Digital!
Matthew Grossfeld
Review from Google
5.0★
Matthew Grossfeld's Review Sourced from Google
Trevor is incredibly passionate and knowledgeable about his job. I hired him and his team to handle our technical and content oriented SEO as well as web development. He had immediate feedback and is very clear in his explanations of technical details. He has been doing a wonderful job and we are already seeing great results. I couldn’t be happier. Hire this man!
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
greyzip is a unique and innovative digital marketing agency specialising in bespoke and full scale marketing solutions. With expertise in many areas of digital marketing, from Search Engine Optimisation all the way through to enhancing Digital Experiences, we are perfectly placed to become an indispensable...
Top Services:
Digital Marketing
SEO
PPC
Branding
Web Design
Show more
Location
Colchester, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
greyzip Ltd Services
Digital Marketing
SEO
PPC
Branding
Web Design
eCommerce Development
Email Marketing
eCommerce
Content Marketing
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
VIVIR Tequila
Renault
Dacia
The Mandrake Hotel
Palm PR
Sushimania
Purcha
Bloom & Wild
Visit Los Cabos
Go Compare
Data sourced from the agency's DesignRush profile
greyzip Ltd Reviews & Testimonials
Leticia Szabo
Review from Google
5.0★
Leticia Szabo's Review Sourced from Google
All the staff at Grey Zip were so professional and patient. They shared their expertise with me over every element of my companies web design! I would recommend them to any one who wants the highest level of service, creativity and who aims to achieve stunning results. I am delighted with my website!
Sundeep Bamrah
Review from Google
5.0★
Sundeep Bamrah's Review Sourced from Google
I highly recommend Greyzip. I have used them for my business and the guys there are amazing, professional and dealt with all my needs with unrivalled speed and really glad to have them supporting by business.
Chloe Gabbitas-Powls
Review from Google
5.0★
Chloe Gabbitas-Powls's Review Sourced from Google
I can't praise Ash and Jack enough for their work. I had previously been working with a very poorly designed and functioning website with very low SEO rankings which was extremely frustrating for a new company. Jack designed me a perfect functioning website. I have had many compliments regarding my new look website. My business over the last 6 months has gone from strength to strength with the help and never ending support from Greyzip. Nothing is too much trouble and a pleasure to work with. Thank you guys :-)
Reviews verified by DesignRush and sourced from the agency's profile
View All Reviews
8 Frequently Asked Questions About Small Business PPC Agencies
Should I go with a flat monthly fee or a percentage-of-ad-spend model?
For most small businesses that spend under $10,000/month on ads, a flat monthly fee is the cleaner and more protective choice because percentage-of-spend minimums often cost more at small budgets, and the model pays the agency for spending your money rather than managing it.
The structural problem with percentage-of-spend is that the small business PPC agency earns more every time you increase your budget, regardless of whether that increase is justified by performance.
Ask any percentage-of-spend agency directly: what is their policy when they believe additional budget is not justified by current performance? The answer will tell you whose interests they are actually managing.
How much do small business PPC agencies charge for their services, and what's on top of the quoted fee?
According to numerous reports, agencies usually charge between $1,000 and $5,000 a month for standard management services, depending on your ad spend level and what's included. If you need them to run a complex enterprise account, the price can go up and range between $10,000 and $25,000 a month.
The management fee for small business PPC services is only part of what you'll pay. They typically run 10-20% of monthly ad spend, but this is separate from the actual ad spend, which you pay directly.
On top of that, expect to see:
Setup fees of $500-$5,000 for initial account audits and restructuring
Tool costs passed through for third-party analytics platforms
Overage charges if your ad spend crosses certain thresholds,
Exit fees if you leave before the contract term ends.
The budget math to run before you sign is the following: management fee + setup fee + any tool costs + your actual ad spend = true monthly investment.
At a $2,000/monthad budget, a 15% management fee leaves only $300 for actual strategy work. Minimum viable ad spend for meaningful optimization is generally $2,000-$5,000/month, and the management fee comes out of your total budget on top of that.
What are the clearest red flags to watch for before I sign a contract?
Any small business PPC company that guarantees specific results before auditing your account is either making a sales pitch or doesn't understand how paid search works. No credible agency promises a specific cost per acquisition before they have audited your conversion tracking, analyzed your competitive landscape, and assessed your landing pages.Â
Other pre-signing red flags:
They focus reporting on vanity metrics rather than business outcomes
They can't explain their strategy in terms you understand
They push long-term contracts before proving value.
If any of these appear during the sales process, they will be significantly worse once you're locked in.
Who owns the Google Ads account, me or the agency?
You should own the Google Ads account, and if an agency won't confirm that in writing before you sign, walk away. Agencies offering small business PPC services sometimes build campaigns inside their own Manager Account (MCC), making them, instead of you, the legal account owner. When you leave, you risk losing all historical data, conversion tracking, audience lists, and Smart Bidding signals.
Before signing, demand an explicit account ownership clause that names your Google Ads Account ID and specifies that the agency's access will be revoked at your request.
When should I expect real results, and what's a legitimate excuse vs. a stall?
Expect to see your first meaningful, stable results between weeks 6 and 12, as many agencies suggest. Allow for a learning period of 30-60-days before drawing conclusions, but expect transparency and a clear optimization plan from week one. The first 60 days include the account learning phase, and performance below eventual steady state is expected. Unexplained underperformance is a red flag, but explained underperformance during a calibration period is not.
Check the Change History in your Google Ads account: if there is no evidence of thoughtful adjustments in the first 30 days, including no keyword refinements, no ad copy tests, and no bid strategy changes, the campaign is on autopilot. Small business PPC consultants who are genuinely optimizing will have a paper trail.
Is it a problem if the agency manages hundreds of clients, or if they seem very small?
Client-to-account-manager ratio matters more than total agency size. Agencies offering small business PPC services that take on too many clients at once cut corners, use outdated methods, or fail to give individual accounts the attention and tailored strategy they need. Therefore, you may lose more on poor results than you save on fees. Ask directly: how many active accounts does each account manager handle?Â
A strategist managing 40+ accounts cannot be doing meaningful weekly optimization for any of them. On the other end, a two-person shop with no bench means your account goes dark when someone is sick or leaves. The right size agency for a small business has a dedicated point of contact with a manageable client load, a defined escalation path, and a process for running your account.
How long a contract should I accept?
A 3-month initial commitment is reasonable. A 12-month lock-in with no performance milestones written in is not. Three-month minimums are reasonable because campaigns need time to exit the learning phase before performance can be meaningfully evaluated. However, 12-month terms are a higher commitment and should come with clearly defined performance milestones and exit provisions if those milestones are not met.
If small business PPC consultants refuse to stand behind their work with a flexible exit option, they lack confidence in their ability to deliver results. You are funding their financial security, not your own growth.
The contract term to demand: a 90-day initial period with measurable KPI targets (cost per acquisition, lead volume), after which the engagement rolls month-to-month. Also, check the auto-renewal clause because many contracts auto-renew unless notice is given 30 to 60 days before the term ends. A missed notice window commits you to another full term.
How do I evaluate a proposal if I can't verify the case studies that an agency shows me?
Ask for references from current clients in a similar business category, not testimonials on their website. Case studies are marketing materials. They show the best possible outcome from the best possible client under the best possible conditions, and they are rarely auditable. The difference between agencies that claim to be data-driven and those that actually are shows up in specifics: ask them to walk through a real optimization decision they made in the last 30 days, what data prompted it, what they changed, and what happened.
If small business PPC services providers can't give you a concrete example with numbers, their case studies are doing the selling, not their process. Also, ask what happens when a campaign underperforms: agencies that have a clear answer ("we do X, then Y, then escalate to Z") are operating from a repeatable system. Agencies that answer with reassurance and vague references to optimization are operating on hope.
Proposals