PPC

Top B2B PPC Agencies

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Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.

Best B2B PPC Companies

Companies
Rankings updated: June 20, 2024
  • Marketing Deck

    Website Creation & Digital Marketing Services
    At Marketing Deck we are developing websites meant to catch valuable leads for your business. Our websites have a modern interface and SEO oriented copywrite.  [... view the full profile of Marketing Deck]
    Bucharest, Romania
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Big Brand Experience Put to Work for Small Business, Nonprofits and Startups Startups
    Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and NonprofitsThe Smartest People In The World Work With The Bureau Of Small Projects.Literally rocket scientists and  [... view the full profile of The Bureau Of Small Projects]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Ninjapromo

    Scale your marketing without scaling your budget!
    We're the team behind NinjaPromo, a top-rated Marketing-as-a-Service (MaaS) company that gives you instant access to the top 1% of global marketing talent.  [... view the full profile of Ninjapromo]
    New York City, New York
    100 - 249 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Favoured

    Founded by former Apple marketing lead.
    We're Favoured, and were here to help you get more customers and boost your profits - simple as that.  [... view the full profile of Favoured]
    London, United Kingdom
    Under 49 $125/hr Inquire
    VISIT WEBSITE
  • Radd Interactive

    Were an SEO (Search Engine Optimization) and PPC (Pay Per Click) company based in San Diego.
    Your vision is our vision. At Radd Interactive, we use the most cutting-edge strategies to achieve the goals that work best for your company and the consumers who cant wait to meet you.  [... view the full profile of Radd Interactive]
    San Diego, California
    100 - 249 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Exo Agency

    Digital Marketing Agency in Seattle
    Our vision is to see businesses of all sizes reach their full potential by using modern marketing strategies and that are proven to help scale businesses either in size, reach, revenue, or all three.  [... view the full profile of Exo Agency]
    Seattle, Washington
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Plan design & build your Website | App with Urban Software & Web Development Company
    Urban Software is the source for innovative design solutions. We offer smart web design for smarter businesses, so whatever your needs get in touch today. Urban Software is a Web development company  [... view the full profile of Urban Software & Web Development]
    Albuquerque, New Mexico
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Pearl Lemon

    Committed to your success!
    Pearl Lemon is a London-based SEO agency offering a range of services to enhance online visibility and drive organic traffic. They provide SEO solutions for various sectors, including local and  [... view the full profile of Pearl Lemon]
    London, United Kingdom
    Under 49 $97/hr Inquire
    VISIT WEBSITE
  • Codedesign

    Driving growth through Amazon marketing!
    Codedesign is a premier digital agency renowned for its excellence in Amazon marketing, growth strategies, and sales-qualified lead generation. Specializing in both B2B and B2C sectors, our impressive  [... view the full profile of Codedesign]
    Lisbon, Portugal
    Under 49 $60/hr Inquire
    VISIT WEBSITE
  • Moburst

    Growth Done Right
    Moburst is a digital & creative full-service, mobile-first marketing agency that helps companies to scale and become category leaders.From Fortune 1000 brands to startups our key clients: Google  [... view the full profile of Moburst]
    New York City, New York
    Under 49 Inquire $25,000 - $50,000
    VISIT WEBSITE
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  • Digital Dot

    Connecting the Dots to Your Digital Success
    Digital Dot connects vision to success with full-service digital marketing. Our expertise in SEO, PPC, web design, email marketing, and social media drives your business growth.  [... view the full profile of Digital Dot]
    New York City, New York
    50 - 99 $90/hr $1,000 - $10,000
    VISIT WEBSITE
  • Elit-Web

    Elit-Web — More than Digital Marketing
    Digital Marketing, SEM, SEO, PPC, SMO, SMM  [... view the full profile of Elit-Web]
    Chicago, Illinois
    100 - 249 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • WANDR

    #1 Product Strategy, UX Audit, UX Design
    WANDR drives innovation through human-centric design.Founded in 2013, Wandr is an award-winning Product strategy & UX/UI design agency.  [... view the full profile of WANDR]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Out Origin

    Digital Marketing Agency & App Development Company
    Headquartered in Edmonton, Canada, Out Origin is a talented and diverse international team dedicated to ethical marketing and sustainable, long-term growth as an agency. We are committed to leaving  [... view the full profile of Out Origin]
    Edmonton, Canada
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • 18.7 Million Organic Traffic Last Month | A Small Team of 56 Member, Clients Across 16 Countries
    SEO Tech Experts is located 4 country - India, US, Canada, Dubai, Agency will help your business grow. There are many ways that you can promote your business online. The most important thing to  [... view the full profile of SEO Tech Experts Pvt Ltd]
    Gurgaon, India
    50 - 99 $99/hr $1,000 - $10,000
    VISIT WEBSITE
  • Amsive

    The performance marketing agency obsessed with your growth.
    Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions.  [... view the full profile of Amsive]
    New York City, New York
    500 - 999 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • SimpleTiger

    Effective SEO for brands and businesses!
    SimpleTiger is a specialized SaaS marketing agency offering various services to help SaaS businesses dominate the search market. They focus on SEO for SaaS and startups SEO,  including keyword  [... view the full profile of SimpleTiger]
    Sarasota, Florida
    Under 49 $250/hr $1,000 - $10,000
    VISIT WEBSITE
  • Leading PPC & Digital Marketing Agency focus on Driving Actual Results
    Engage Element is a New York digital marketing partner specializing in a comprehensive suite of services designed to elevate your brand's online presence and drive measurable results. Our expertise  [... view the full profile of Engage Element Marketing]
    Albany, New York
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Haute in Texas

    Join us in pursuit of the haute life.
    You want high-end PR & Marketing strategies, constructed by hand for your brand from start to finish. We are an award-winning team who believes in Integrity, Community, Passion, and Compassion. With  [... view the full profile of Haute In Texas]
    San Antonio, Texas
    Under 49 $120/hr $1,000 - $10,000
    VISIT WEBSITE
  • Canesta

    Focused on business performance!
    Canesta is a comprehensive digital marketing agency specializing in creating human-centric experiences through eCommerce PPC, web design, development, and marketing services. The company bridges  [... view the full profile of Canesta]
    Los Angeles, California
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Rocket Your Revenue
    100% family-owned full-service digital agency with a focus on SEO, web design and development. Our founders have over 30 years of experience in digital marketing, search engine optimization, PPC ads  [... view the full profile of AStash Web Design & Marketing]
    Fort Collins, Colorado
    Under 49 $120/hr $1,000 - $10,000
    VISIT WEBSITE
  • iQlance Solutions

    Leading App and Software Development Organization
    iQlance is a one-stop shop solution provider web and mobile app development company in India, USA, and Canada. Having hands-on experience in delivering and deploying cutting-edge mobile applications  [... view the full profile of IQlance Solutions]
    Dallas, Texas
    50 - 99 $20/hr Inquire
    VISIT WEBSITE
  • Accelerate Your Success with B2B Integrated Marketing.
    Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services. With offices in Doylestown (PA), Philadelphia (PA)  [... view the full profile of Sagefrog Marketing Group]
    Doylestown, Pennsylvania
    Under 49 $160/hr $1,000 - $10,000
    VISIT WEBSITE
  • Vrrb

    Crafting Websites, Apps, and SaaS Products for Today's Leading Brands and Growing Startups
    We are a global digital creative agency that crafts websites, apps, and digital platforms for todays most recognized brands and forward-thinking founders.  [... view the full profile of Vrrb]
    Los Angeles, California
    Under 49 $125/hr Inquire
    VISIT WEBSITE
  • Boutique marketing agency for small biz owners & entrepreneurs committed to crushing their goals
    Our unique marketing agency was created on the belief that in order to be successful, you must help others be successful - iron sharpens iron! We work with clients who are so committed to their goals  [... view the full profile of Obsessed With Success Marketing Agency]
    Warwick, Rhode Island
    Under 49 $100/hr Under $1,000
    VISIT WEBSITE
  • Fuel Online

    World Class Digital Marketing Agency
    World Class Award Winning Digital Agency Founded in 1998 Fuel Online Offers Advanced Data driven Digital Marketing Services Enterprise SEO, Social Media Management, Paid Search, Paid Social  [... view the full profile of Fuel Online]
    Boston, Massachusetts
    Under 49 $145/hr $50,000 & Up
    VISIT WEBSITE
  • Solid Digital

    Digital Strategy and Web Design for Brand Alignment
    Solid Digital is a leading digital strategy and web design agency dedicated to guiding businesses towards digital growth. With a focus on brand alignment, we build beautiful digital experiences that  [... view the full profile of Solid Digital]
    Chicago, Illinois
    Under 49 $150/hr $50,000 & Up
    VISIT WEBSITE
  • Ascend the Ranks, Grow your Reach, Grow your Sales & Grow your Business with an Award Winning Agency
    Ascendance is a results-driven digital marketing firm located in San Diego that was launched in 2015. We are not your usual agency that costs a lot for a little amount of work. While some may argue  [... view the full profile of Ascendance Website Solutions]
    San Diego, California
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Slick Web Studios

    Innovative, Responsive, and Engaging Web Design
    Slick Web Studios: Where design meets excellence. We craft captivating visual experiences tailored to your brand. With a dedicated team and a commitment to perfection, we deliver innovative solutions  [... view the full profile of Slick Web Studios]
    New York City, New York
    100 - 249 $700/hr Inquire
    VISIT WEBSITE
  • Go Fish Digital

    Elevate Your Digital Marketing
    Go Fish Digital is a full service digital marketing agency specializing in SEO, PPC, content marketing, web design and more.We also worked with some of the international beauty brands.  [... view the full profile of Go Fish Digital]
    Raleigh, North Carolina
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • End-to-End Software Development & Digital Marketing Solutions
    Founded in 2006, ComIT International is a trusted leader in Software Development and Digital Marketing. From our headquarters in Serbia, with branches in Sweden, Australia, and UAE, we empower  [... view the full profile of ComIT International]
    Belgrade, Serbia
    Under 49 $49/hr $10,000 - $25,000
    VISIT WEBSITE
  • Netclues

    Legal Tech with a Human Touch
    Netclues, a top legal technology company, offers innovative document management solutions for law firms, ensuring environmental responsibility, ease of access, enhanced productivity through better  [... view the full profile of Netclues]
    Georgetown, United Kingdom
    100 - 249 $25/hr Under $1,000
    VISIT WEBSITE
  • Brain Box Catalysts

    Unlocking Potential. Elevating Well Being.
    Our podcast "Brain Box" was voted 9th pan-India by Spotify in 2022 with over 5k YT subscribers. We've helped 35+ B2B & B2C clients in building or growing their brands thro GTM strategy, content  [... view the full profile of Brain Box Catalysts]
    Bengaluru, India
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Your Trusted Technology Partner For Mobile Apps / Web Apps / IOT Solutions / Digital Marketing
    With a global presence and offices in India, Dubai, Canada, and USA, we help organizations and entrepreneurs from various domains and industry verticals to solve specific industry challenges and be  [... view the full profile of Omnist Techhub Solutions]
    Noida, India
    50 - 99 $15/hr $10,000 - $25,000
    VISIT WEBSITE
  • A Complete IT Solution Provider
    Bliss Web Solution Pvt. Ltd. is one stop shop for your complete web solution. Whether, you are looking for the brand building of your business website or you are looking for a strong online appearance  [... view the full profile of Bliss Web Solution Pvt. Ltd.]
    Ahmedabad, India
    50 - 99 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Coteries

    We Design, Develop and Market state of the art digital solutions, for you!
    We design, develop and market digital solutions for companies from startups to corporates. From the brainstorming phase to clickable prototypes to web or mobile apps, we bring our knowledge to develop  [... view the full profile of Coteries]
    Lausanne, Switzerland
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Orebai Digital

    Only agency you will ever need!
    Orebai Digital is your premier e-commerce advertising partner, offering comprehensive services including Meta ads, Google ads, email marketing, copywriting, and graphic designall under one roof. Our  [... view the full profile of Orebai Digital]
    Šiauliai, Lithuania
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • GoldenWing

    Prepare to Fly.
    GoldenWing offers bespoke WordPress design and unique branding to elevate your digital footprint. Our SEO tactics enhance web visibility, serving clients worldwide with creativity and tech excellence.  [... view the full profile of GoldenWing]
    Citrus Heights, California
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Where Your Ads Meet Ambition
    Step up your Bing PPC game with our free audit! PPC Geeks, a renowned Google Ads Premier Partner agency, specializes in supercharging your campaigns. Join over 600 brands thriving under our guidance  [... view the full profile of PPC Geeks The PPC Agency]
    Liverpool, United Kingdom
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Digitalhound Ltd

    Award-winning SEO Agency London - Digital Marketing Services Worth Shouting About...
    London based full service digital marketing agency offering cutting edge web design and KPI driven digital marketing campaigns. Our core strength lies in quickly getting to grips with enhancing your  [... view the full profile of Digitalhound Ltd]
    London, United Kingdom
    Under 49 $60/hr $1,000 - $10,000
    VISIT WEBSITE
  • Lacomonline

    Branding & Corporate Identity for brands & businesses.
    Lacomonline is a premier communication and marketing boutique agency based in the Iberian Peninsula, specializing in branding and corporate identity for both brands and companies. We offer tailored  [... view the full profile of Lacomonline]
    Lisbon, Portugal
    Under 49 $45/hr $1,000 - $10,000
    VISIT WEBSITE
  • We build your brand. All the time, anytime.
    Mixed Handed Branding is a boutique branding and marketing agency that uses a consultive approach to finding solutions for your businesses unique needs.  [... view the full profile of Mixed Handed Branding]
    Eugene, Oregon
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • CS Web Solutions

    Custom Design and Development firm in Canada
    CS Web Solutions provides one stop digital solutions for your business development in Canada. We provide afforable packages for your website designing, mobile application development and online  [... view the full profile of CS Web Solutions]
    Mississauga, Canada
    Under 49 $20/hr $1,000 - $10,000
    VISIT WEBSITE
  • Uniquesdata

    Your trusted Data Entry Outsourcing & Market Research Partner
    Uniquesdata is an international data management outsourcing enterprise delivering solutions like data entry, market research, data digitization services, data processing services, data conversion  [... view the full profile of Uniquesdata]
    Ahmedabad, India
    100 - 249 $4/hr Under $1,000
    VISIT WEBSITE
  • Heeger Designs

    Digital Creative Agency.
    Heeger Designs is a creative digital agency that offers a full range of services, from branding and graphic design, to web development and e-commerce, to digital marketing and analytics.  [... view the full profile of Heeger Designs]
    Cape Town, South Africa
    Under 49 $92/hr Under $1,000
    VISIT WEBSITE
  • BOWEN

    We Deliver Powerful Results
    Bowen is a distinguished web design agency headquartered in New York, recognized for its exceptional work and industry accolades. We collaborate with businesses to generate impactful and long-lasting  [... view the full profile of BOWEN]
    Mineola, New York
    Under 49 $175/hr $25,000 - $50,000
    VISIT WEBSITE
  • Innovative solution For Your Future.
    Future Innovation LTD, a leading web development company in Bangladesh, crafting award-winning websites, intuitive user experiences (UI/UX), and comprehensive digital solutions to empower  [... view the full profile of Future Innovation LTD]
    Dhaka, Bangladesh
    Under 49 $60/hr $1,000 - $10,000
    VISIT WEBSITE
  • AG Marketing

    Data-Driven Digital Agency to increase your profit up to 3-5x
    AG.Marketing is dedicated to assisting entrepreneurs in boosting their profits through strategic online promotion, leveraging a highly motivated and skilled team. Additionally, we empower end users to  [... view the full profile of AG Marketing]
    Lviv, Ukraine
    Under 49 $35/hr Under $1,000
    VISIT WEBSITE
  • Every Business Deserves a Website
    Faith Web Designers specializes in creating high-quality websites tailored to the needs of small and midsize businesses. Founded by Carlos Cerritos, the company focuses on developing user-friendly  [... view the full profile of Faith Web Designers]
    Spring Lake, North Carolina
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Winger Marketing

    Elevating Brands | Growing Businesses
    Winger Marketing is a full-service marketing and public relations agency headquartered in Chicago. Winger Marketing has worked with businesses to create effective integrated marketing and public  [... view the full profile of Winger Marketing]
    Chicago, Illinois
    Under 49 $190/hr $1,000 - $10,000
    VISIT WEBSITE
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B2B PPC Agency Hiring Guide

What is a B2B PPC agency?

A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.

By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.

Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:

  • Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
  • High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
  • Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
  • Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
  • Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
  • Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.

One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.

SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.

As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.

What services do B2B PPC agencies provide?

A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.

Here is a quick description of the B2B PPC services:

  • Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
  • Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
  • Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies. 
  • Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads. 
  • Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries. 
  • Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand. 
  • Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
  • Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
  • Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
  • Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
  • Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.

What is the difference between B2B PPC and general PPC agencies?

The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.

  • Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
  • Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
  • Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
  • Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
  • Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
  • Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
  • Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.

How much do B2B PPC services cost?

B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.

Below are the factors that affect B2B PPC cost:

  • Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
  • Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
  • Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
  • Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
  • Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.

Why should I hire a B2B PPC company?

You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.

  • Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
  • Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
  • Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
  • Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
  • Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.

A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.

ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.

How do I choose the best B2B PPC agency for my business?

You can choose the best B2B PPC agency for your business by following these steps:

  1. Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
  2. Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
  3. Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
  4. Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
  5. Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
  6. Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
  7. Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
  8. Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
  9. Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
  10. Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
  11. Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.

If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.

How do I find the best B2B PPC company on DesignRush that fits my budget?

You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.

What are the key success metrics in PPC campaign for B2B?

The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.

Below is a brief explanation of each B2B PPC key success metric:

  • Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
  • Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
  • Cost per click (CPC): Average amount you pay for every click.
  • Click-through rate (CTR): The percentage of people who clicked your ad.
  • Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
  • Conversion rate: The percentage of visitors who convert after clicking your PPC links.
  • The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
  • Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
  • Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
  • Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.

What questions should I ask before hiring a B2B PPC agency?

You can ask B2B PPC agencies the following questions before hiring them:

Its Relevant Background

  1. Have you worked with businesses in my niche? Can you share case studies and references?
  2. What results have you achieved for businesses like mine?
  3. Have you advised against using PPC for a business? If so, why?
  4. What is your approach to PPC management?
  5. How do you conduct keyword research?
  6. How does your PPC optimization process and strategy look?

Company Services and Processes

  1. Do you create the entire PPC campaign? Or do you just manage it?
  2. What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
  3. What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
  4. What is your strategy for collecting first-party data?
  5. Do you do account setup or continuous account management?
  6. What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?

The Project

  1. What are the benefits of PPC for my B2B company?
  2. What is the best-paid advertising strategy for my B2B company?
  3. How will you integrate your campaigns with my overall marketing and sales strategies?
  4. How will your PPC strategies impact my business goals?
  5. Who will be on my team? What are their credentials and expertise?
  6. Who owns the PPC account?
  7. How do you measure my success? What are your key metrics for success?
  8. When can I expect to get results?
  9. What factors determine my PPC costs? Please send a breakdown.

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding B2B PPC agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Mariana Delgado is a renowned marketing expert with an extensive background spanning over ten years in digital marketing, sales management, search, and video advertising. She has led campaigns with a stellar 5:1 ROAS and worked at consulting giants like PwC and Deloitte. Her influence at DesignRush led to an impressive 200% growth in organic traffic, pushing the visitor numbers beyond the 500,000 mark.