An industrial design company is a company that specializes in creating and developing concepts and specifications to improve the functionality, value, and appearance of products and systems, benefiting both users and manufacturers. These companies focus on a product's aesthetics, usability, ergonomics, and overall user experience (UX); all of which often combine art, business, and engineering to create innovative and practical designs.
Explicitly addressing the physical form, usability, and manufacturability of tangible products, industrial design companies typically serve clients in manufacturing sectors. These sectors typically include consumer electronics, automotive, medical devices, home appliances, and industrial equipment. Their clients often have specific requirements that go beyond basic product functionality, including:
- Cost efficiency: Designing products that are reasonably priced to manufacture
- Sustainability: Creating eco-friendly designs that minimize environmental impact
- Compliance: Ensuring designs meet industry regulations and standards
- User experience: Balancing aesthetic appeal with usability and ergonomics
Let’s look at how Whipsaw, an industrial design agency, met these criteria in its work for Aescape, a NY-based advanced massage company.
The client sought Whipsaw's industrial design expertise to create a fully automated, on-demand massage system. It envisioned an AI-powered product that would maintain the sensitivity and control required for a precise, quiet massage.
Whipsaw was tasked with refining the design details using advanced technologies to ensure that Aescape kept its brand while offering valuable and compelling product innovations. Its design included four cameras that scanned the customer's body and created a 3D map of their contact points. The solution also involved digital control interfaces, which provided a real-time view of the device.
Combining technology and design user-centricity, the collaboration resulted in an entirely automated machine for a personalized massage experience.
The need for industrial design companies will continue to increase as the global market of their industry is projected to expand to approximately $73 billion by 2031, demonstrating a strong compound annual growth rate (CAGR) of 5.1% throughout a decade.
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