PKG Brand Design

Nationally Ranked Packaging Design Agency
2045 W Grand Avenue, Suite B-27332, Chicago, Illinois 60612, United States
https://www.pkgbranding.com

PKG Brand Design Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$150/hr
Year Founded
2012
PKG delivers best-in-class package designs attracting shoppers to buy your products! 

PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach where we collaborate with your consumers to design and test the packaging before going to market. You get a proven package design that connects your brand story with your shoppers to drive more sales.

PKG specializes in brand strategy, brand identity, package design, naming, structural design, graphics, photography and being the best consumer-centric packaging agency in the U.S.

PKG employs both agency and brand-side marketing experts to craft transparent, authentic packaging that engages consumers, activates shoppers and grows sales. We've been leading with this approach for years on blue chip brands in the food & beverage, snacks, candy, retail, and home & office categories.

PKG is the authority on CPG branding and package design by leveraging deep consumer insights to create packaging solutions that attract shoppers to buy your product.

(PKG is wholly-owned by HANGAR12, a global brand marketing agency).

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Branding Expertise
Branding Expertise
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
  • Product Marketing
Business Consulting Expertise
Business Consulting Expertise
  • Strategy Consulting
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Visual Communication
Product Design Expertise
Product Design Expertise
  • Product Prototype

Industries

  • Luxury
  • Food and Beverage
  • Beer
  • Retail
  • Consumer Goods
  • Beauty
  • Home & Garden
  • Pets
  • Supplements
  • Electronics

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

PKG Brand Design Portfolio

PKG Brand Design - Old Wisconsin Snacks
Package Design
Old Wisconsin Snacks
PKG Brand Design - Perdue ThanksNuggets
Package Design
Perdue ThanksNuggets
PKG Brand Design - Home Chef
Package Design
Home Chef
PKG Brand Design - Incredibles2 Cheese
Package Design
Incredibles2 Cheese
PKG Brand Design - Sara Lee Deli
Package Design
Sara Lee Deli
PKG Brand Design - Hostess Bread
Package Design
Hostess Bread
PKG Brand Design - Bumble Bee Tuna Pouches
Package Design
Bumble Bee Tuna Pouches
PKG Brand Design - GreenLife Water
Package Design
GreenLife Water
PKG Brand Design - Columbia Fruit
Package Design
Columbia Fruit
PKG Brand Design - JADA Plant Based Foods
Package Design
JADA Plant Based Foods
PKG Brand Design - Perdue Fresh Cuts Chicken
Package Design
Perdue Fresh Cuts Chicken
PKG Brand Design - Harkins Popcorn
Package Design
Harkins Popcorn
PKG Brand Design - Greek Yogurt Cakes
Package Design
Greek Yogurt Cakes
PKG Brand Design - Bumble Bee Prime
Package Design
Bumble Bee Prime
PKG Brand Design - Mama Francesca
Package Design
Mama Francesca
PKG Brand Design - Premium Deli
Package Design
Premium Deli
PKG Brand Design - Ragu Pasta
Package Design
Ragu Pasta
PKG Brand Design - Saniderm Tattoo Care
Package Design
Saniderm Tattoo Care
PKG Brand Design - Buddig
Package Design
Buddig
PKG Brand Design - Keebler
Package Design
Keebler
PKG Brand Design - Columbia Frozen Fruit
Package Design
Columbia Frozen Fruit
PKG Brand Design - Yakult Holiday
Package Design
Yakult Holiday
PKG Brand Design - MoonRise Spaghetti Squash
Package Design
MoonRise Spaghetti Squash
PKG Brand Design - Bumble Bee Protein Snacks
Package Design
Bumble Bee Protein Snacks
PKG Brand Design - World Chef
Package Design
World Chef
2023

PKG Brand Design Reviews


Reviews from DesignRush are available on this profile.
We needed packaging design experts who could provide primary display panel concepts that would work for over 2K skus. They took are most common and a few unique PDP layouts and developed a design system that aligned with our brand standards with a modern approach. We are now implementing their design across all of our products. Great partners! "
Project Name: Packaging Design Concepts / Refresh
Project Type:
Product Marketing
Company size:
1000 - 4,999
Industry:
Electrical/Electronic Manufacturing
Thank you all for the work and insights! We are very happy with the final design and are very excited to get these packages in stores. "
Project Name: Package Design Project
Project Type:
Package Design
Company size:
-
Industry:
-
We needed an update to our full [lineup] for Hillshire Farm, [a] national brand that participates in several categories. PKG provided a great range of designs that were on target. The final design had great success in the marketplacereally moving the needle on our brand[']s modernity and helping maintain its leadership in the category. But what really sets PKG apart from the rest are the people. A true partnership... I always considered them an extension of our team. (Verified via email) "
Project Name: Hillshire Farm Package Restage
Project Type:
Package Design
Company size:
Under 49
Industry:
Business Supplies and Equipment
This promotional packaging turned out amazing. The colors were so vibrant, and it definitely stuck out on [the] shelf. Also, my plant [that] has worked with these promotional packaging for many years said it was the best one they have seen. Very happy with how both the outer packaging and the inner packaging turned out for these promotions. (Verified via email) "
Project Name: FCH BABF Peanuts Packaging
Project Type:
Food and Beverage Branding
Company size:
5,000 & Up
Industry:
Food Production
PKG did a great job helping us redesign our heritage brand. They conducted background consumer and shopper research and leveraged the results to deliver a range of options showcasing where we could take our brand without losing our core equity. In addition to quality work, the team had been responsive and nice to work with- leading to new projects for new item introductions. They have risen to the challenge with innovative designs that capture our brand essence. "
Project Name: Brand Redesign
Project Type:
Package Design
Company size:
Under 49
Industry:
Food & Beverages

PKG Brand Design Team Bios

President
Kevin Keating
President
PKG is committed to transforming every brand through our custom package designs that are focused on increasing brand awareness, trial and sales. My 25+ years of experience includes packaging for Kellogg's, Sara Lee, Hillshire Farm, ConAgra, Hostess, Perdue Farms, Keebler, Saputo, Cheez-It & more
Director, Packaging/Design Strategy
Shelbi Sturges
Director, Packaging/Design Strategy
At PKG our mission is to transform your brand’s package through attention-grabbing & compelling design that gets your brand’s identity & product message across to your target shopper in the most effective way. My former experience at Topco also gives me key insights to retailers needs & expectations

PKG Brand Design Clients

Bumble Bee
Old Wisconsin
Perdue
Saputo
Columbia Fruit
Buddig
Kirkland
Saniderm
Harkins
Yakult
Lola's
Ideal Industries

PKG Brand Design Awards

PKG Brand Design - Award 1
PKG Brand Design - Award 2
PKG Brand Design - Award 3
PKG Brand Design - Award 4
PKG Brand Design - Award 5