PKG Brand Design

PKG Brand Design

Nationally Ranked Packaging Design Agency

2045 W Grand Avenue, Suite B-27332, Chicago, Illinois 60612, United States

PKG Brand Design Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
Year Founded
PKG delivers best-in-class package designs attracting shoppers to buy your products! 

PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach where we collaborate with your consumers to design and test the packaging before going to market. You get a proven package design that connects your brand story with your shoppers to drive more sales.

PKG specializes in brand strategy, brand identity, package design, naming, structural design, graphics, photography and being the best consumer-centric packaging agency in the U.S.

PKG employs both agency and brand-side marketing experts to craft transparent, authentic packaging that engages consumers, activates shoppers and grows sales. We've been leading with this approach for years on blue chip brands in the food & beverage, snacks, candy, retail, and home & office categories.

PKG is the authority on CPG branding and package design by leveraging deep consumer insights to create packaging solutions that attract shoppers to buy your product.

(PKG is wholly-owned by HANGAR12, a global brand marketing agency).
2045 W Grand Avenue, Suite B-27332, Chicago, Illinois 60612, United States
Other Locations
Metro, St. Louis, Missouri 63122, United States
Uptown, Minneapolis, Minnesota 55417, United States

Areas of Expertise

  • Branding Expertise
  • Graphic Design Expertise
  • Product Design Expertise
Branding Expertise
Branding Expertise
  • Brand Design
  • Brand Strategy
  • Naming
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
Product Design Expertise
Product Design Expertise
  • Engineering Design
  • Industrial Design
  • Product Prototype


  • Luxury
  • Dental
  • Nonprofit
  • Boutique
  • Fashion
  • Food and Beverage
  • Beer
  • Legal
  • Real Estate
  • Retail

Client Types

  • Startups
  • Small Businesses
  • Enterprise / Corporate

PKG Brand Design Portfolio

  • PKG Brand Design - Perdue ThanksNuggets
    Package Design
    Perdue ThanksNuggets
  • PKG Brand Design - Home Chef
    Package Design
    Home Chef
  • PKG Brand Design - Incredibles2 Cheese
    Package Design
    Incredibles2 Cheese
  • PKG Brand Design - Columbia Fruit
    Package Design
    Columbia Fruit
  • PKG Brand Design - Hostess Bread
    Package Design
    Hostess Bread
  • PKG Brand Design - GreenLife Water
    Package Design
    GreenLife Water
  • PKG Brand Design - Sara Lee
    Package Design
    Sara Lee
  • PKG Brand Design - JADA Plant Based Foods
    Package Design
    JADA Plant Based Foods
  • PKG Brand Design - Perdue Fit & Easy
    Package Design
    Perdue Fit & Easy
  • PKG Brand Design - Harkins Popcorn
    Package Design
    Harkins Popcorn
  • PKG Brand Design - Greek Yogurt Cakes
    Package Design
    Greek Yogurt Cakes
  • PKG Brand Design - Premium Deli
    Package Design
    Premium Deli
  • PKG Brand Design - Mama Francesca
    Package Design
    Mama Francesca
  • PKG Brand Design - Ragu Pasta
    Package Design
    Ragu Pasta
  • PKG Brand Design - Buddig
    Package Design
  • PKG Brand Design - Keebler
    Package Design
  • PKG Brand Design - Columbia Frozen Fruit
    Package Design
    Columbia Frozen Fruit
  • PKG Brand Design - Yakult Holiday
    Package Design
    Yakult Holiday

PKG Brand Design Reviews

Submit a review
  • Undisclosed


    Marketing Director at HomeChef

    Package Design Project
    Project Type: Package Design
    Review Date: 2 November, 2023
    I praise the PKG Brand Design team for its exceptional work and valuable insights. We are thrilled with the final design and anticipate seeing our freshly designed packages in stores. (Source: 3rd Party Review Platform)
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  • Paula (Petrungaro) Steenstra

    Paula (Petrungaro) Steenstra

    Director of Design and Packaging at Hillshire Farm

    Hillshire Farm Package Restage
    Project Type: Package Design
    Review Date: 6 November, 2020
    We needed an update to our full [lineup] for Hillshire Farm, [a] national brand that participates in several categories. PKG provided a great range of designs that were on target. The final design had great success in the marketplacereally moving the needle on our brand[']s modernity and helping maintain its leadership in the category. But what really sets PKG apart from the rest are the people. A true partnership... I always considered them an extension of our team. (Verified via email)
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  • Nicole Austin

    Nicole Austin

    Marketing Manager at Saputo

    FCH BABF Peanuts Packaging
    Project Type: Food and Beverage Branding
    Review Date: 5 November, 2020
    This promotional packaging turned out amazing. The colors were so vibrant, and it definitely stuck out on [the] shelf. Also, my plant [that] has worked with these promotional packaging for many years said it was the best one they have seen. Very happy with how both the outer packaging and the inner packaging turned out for these promotions. (Verified via email)
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  • Amy Krider

    Amy Krider

    Brand Manager at Buddig

    Brand Redesign
    Project Type: Package Design
    Review Date: 2 November, 2020
    PKG did a great job helping us redesign our heritage brand. They conducted background consumer and shopper research and leveraged the results to deliver a range of options showcasing where we could take our brand without losing our core equity. In addition to quality work, the team had been responsive and nice to work with- leading to new projects for new item introductions. They have risen to the challenge with innovative designs that capture our brand essence.
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PKG Brand Design Team Bios

  • President
    Kevin Keating
    PKG is committed to transforming every brand through our custom package designs that are focused on increasing brand awareness, trial and sales. My 25+ years of experience includes packaging for Kellogg's, Sara Lee, Hillshire Farm, ConAgra, Hostess, Perdue Farms, Keebler, Saputo, Cheez-It & more
  • Director, Packaging/Design Strategy
    Shelbi Sturges
    Director, Packaging/Design Strategy
    At PKG our mission is to transform your brand’s package through attention-grabbing & compelling design that gets your brand’s identity & product message across to your target shopper in the most effective way. My former experience at Topco also gives me key insights to retailers needs & expectations

PKG Brand Design Clients

  • Perdue
  • Bumble Bee
  • Saputo
  • Columbia Fruit
  • Buddig
  • Coleman
  • Kirkland
  • Old Wisconsin
  • Saniderm
  • Harkins
  • Yakult
  • Nice Pak
  • Golden Krust

PKG Brand Design Awards

  • PKG Brand Design - Award 1
  • PKG Brand Design - Award 2
  • PKG Brand Design - Award 3
  • PKG Brand Design - Award 4
  • PKG Brand Design - Award 5