PKG delivers best-in-class package designs attracting shoppers to buy your products!
PKG Brand Design is an award-winning package design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach to branding and package design where we engage your consumers to co-create brand solutions that attract shoppers with compelling brand stories.
PKG specializes in brand strategy, brand identity, package design, structural design, graphics, photography and being the best consumer-centric packaging agency in the U.S.
PKG employs both agency and brand-side marketing experts to craft transparent, authentic packaging that engages consumers, activates shoppers and grows sales. We've been leading with this approach for years on nationally recognizable brands in the food & beverage, snacks, candy, retail, and home & office categories.
PKG is the authority on CPG branding and package design by leveraging deep consumer insights to create packaging solutions that attract shoppers to buy your product.
(PKG is wholly-owned by HANGAR12, a global brand marketing agency).
Headquarters
2045 W Grand Avenue, Suite B-27332, Chicago, Illinois 60612, United States
PKG is committed to transforming every brand through our custom package designs that are geared towards increasing brand awareness, trial and sales. My 25+ years of experience includes packaging for Kellogg's, Sara Lee, Hillshire Farm, ConAgra, Hostess, Perdue Farms, Keebler, Saputo, Cheez-It & more
Shelbi Sturges
Director, Packaging/Design Strategy
At PKG our mission is to transform your brand’s package through attention-grabbing & compelling design that gets your brand’s identity & product message across to your target shopper in the most effective way. My former experience at Topco also gives me key insights to retailers needs & expectations
Director of Design and Packaging at Hillshire Farm
Hillshire Farm Package Restage
Project Type: Package Design
Review Date: 6 November, 2020
We needed an update to our full line up for Hillshire Farm. A National Brand that participates in several categories. PKG provided a great range of designs that were on target. The final design had great success in the marketplace - really moving the needle on our brands modernity and helping maintain its leadership in the category. But what really sets PKG apart from the rest are the people. A true partnership...I always considered them an extension of our team.
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We needed an update to our full line up for Hillshire Farm. A National Brand that participates in several categories. PKG provided a great range of designs that were on target. The final design had great success in the marketplace - really moving the needle on our brands modernity and helping maintain its leadership in the category. But what really sets PKG apart from the rest are the people. A true partnership...I always considered them an extension of our team.
Nicole Austin
Marketing Manager at Saputo
FCH BABF Peanuts Packaging
Project Type: Food and Beverage Branding
Review Date: 5 November, 2020
This promotional packaging turned out amazing. The colors were so vibrant and it definitely stuck out on shelf. Also my plant who has worked with these promotional packaging for many years said it was the best one they have seen. Very happy with how both the outer packaging and the inner packaging turned out for these promotions.
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This promotional packaging turned out amazing. The colors were so vibrant and it definitely stuck out on shelf. Also my plant who has worked with these promotional packaging for many years said it was the best one they have seen. Very happy with how both the outer packaging and the inner packaging turned out for these promotions.
Amy Krider
Brand Manager at Buddig
Brand Redesign
Project Type: Package Design
Review Date: 2 November, 2020
PKG did a great job helping us redesign our heritage brand. They conducted background consumer and shopper research and leveraged the results to deliver a range of options showcasing where we could take our brand without losing our core equity. In addition to quality work, the team had been responsive and nice to work with- leading to new projects for new item introductions. They have risen to the challenge with innovative designs that capture our brand essence.
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PKG did a great job helping us redesign our heritage brand. They conducted background consumer and shopper research and leveraged the results to deliver a range of options showcasing where we could take our brand without losing our core equity. In addition to quality work, the team had been responsive and nice to work with- leading to new projects for new item introductions. They have risen to the challenge with innovative designs that capture our brand essence.
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