24&16 Films is a technology-enabled production studio in Gurugram, India, and part of Wynngrid Enterprises. Founded in 2024 by Rishi Vashisht and Pragya Tandon.
We put real cameras, crew and talent on set where the story needs them, and use new tools for the shots that would otherwise take weeks. Every storyboard marks which shots we film and which we build, so VFX and sound are planned from day one.
What we make: brand films, performance ads and their cutdowns, micro-dramas, music videos and creator-led content, with creator casting, VFX, grading and sound in house.
Recent work: a Mother's Day film for Myntra, taken from idea to first cut in under a week and watched by 617K people; 12 ad films for a D2C footwear brand in two weeks; and a music video with an AI-generated lead that crossed 1.2M organic views with no media spend.
We work with brands and agencies in India, the US, the UK and the GCC. Discovery calls book in your own time zone at 2416.in.
