Charnette Labs

Technology built for the tourism industry, by a tourism person
20 Wenlock Road, London, N1 7GU, United Kingdom
https://charnette.io

Charnette Labs Overview

Year Founded
2026
Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire

Charnette Labs is a UK-based web and app consultancy building premium digital products for the African luxury travel and tourism sector. We work with tour operators, destination management companies, and travel brands who need more than a template website — businesses whose guests expect a digital experience that matches the quality of the trip itself.

Our work sits above the booking and property management layer, focused on the part guests actually see and use: content-rich marketing sites, itinerary and route storytelling, event platforms, and enquiry-driven booking journeys. We pair this with practical, purpose-built back-end tools — whitelabel admin systems for managing itineraries, content, and enquiries — so our clients can update their own sites without breaking design, SEO, or structured data.

Every build is bespoke to the client’s routes, seasons, and audience, using live data where it adds real value — accurate maps, current weather and best-time-to-visit guidance, and content that reflects how a destination actually operates rather than generic stock copy. We build in modern, well-supported frameworks and deploy on infrastructure designed to stay fast and reliable as a business grows.

We price builds as fixed-price projects, not by the hour, so clients know their investment upfront. Beyond launch, we offer ongoing hosting and retainer support, because a travel website is a living asset that needs maintaining, not a one-time deliverable.

Charnette Labs is founded and run from the UK, with a specific focus on the African travel and tourism market — helping operators present themselves with the same polish and professionalism as the destinations they sell.

Charnette Labs Portfolio

Charnette Labs - Famous Africa — luxury travel designer website
Web Development
Famous Africa — luxury travel designer website
Travel
Under $5K
1 Month
2026
Charnette Labs - Confidence Africa Tours — gorilla trekking operator website
Web Development
Confidence Africa Tours — gorilla trekking operator website
Travel
Under $5K
1 Month
2026
Charnette Labs - Wildtouch Tours & Travel — East African safari website
Web Development
Wildtouch Tours & Travel — East African safari website
Travel
Under $5K
1 Month
2026

Industries

  • Travel
  • Recreation & Travel
  • Hospitality
  • Luxury
  • Software & IT Services

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
AI Expertise
AI Expertise
  • AI Application Development
  • Chatbot Solution
  • Conversational AI
CMS Platforms
CMS Platforms
  • Headless CMS
Custom Frameworks
Custom Frameworks
  • Jamstack Development
  • Next.js
  • Node.js
  • React.JS
Custom Languages
Custom Languages
  • Backend Development
  • Front End Web Development
  • JavaScript Development
  • SQL
  • Typescript
Mobile App Expertise
Mobile App Expertise
  • Android
  • B2B Apps
  • Cross-Platform
  • iPad
  • iPhone
Mobile App Technology
Mobile App Technology
  • React Native
SEO Expertise
SEO Expertise
  • Local Optimization
  • On-Page Optimization
  • Technical SEO
Software Development Expertise
Software Development Expertise
  • CRM Development
  • Cloud Application Development
  • MVP Development
  • SaaS Development
  • Software Maintenance
UI/UX Expertise
UI/UX Expertise
  • Dashboard Design
  • Interactive Design
  • UX Strategy
Web Design Expertise
Web Design Expertise
  • B2B
  • Landing Page Design
  • Mobile First
  • Responsive
  • Web App
  • Website Redesign

Charnette Labs Clients

Famous Africa
Confidence Africa Tours
Wildtouch Tours & Travel
Kusa Connect

Charnette Labs Team Bios

Founder
Graeme Watson
Founder

Nearly two decades in travel — luxury safari sales, representation and client-facing roles across the African market — before building Charnette Labs. He still sells travel for a living, which is the point: tourism deserves technology built by people who have done the job. He ships the work himself.

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