Erretres

The Strategic Design Company
Eloy Gonzalo 27, Madrid, 28010, Spain
https://erretres.com

Erretres Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
2003
Erretres is a strategic design consultancy specializing in branding, digital products, and organizational design. The Madrid-based firm works globally across Europe, the Americas, and Asia, helping companies transform through design and strategy.

Describing itself as The Strategic Design Company, Erretres integrates design, business, and technology to create brands and digital products that drive growth and clarity. Its multidisciplinary team applies a human-centered approach to solve complex problems, uniting strategic thinking with creative excellence.

Over the last two decades, Erretres has collaborated with startups, scaleups, and global corporations alike including Playtomic, Seedtag, Civitatis, Grenergy, Santander, Visa, McKinsey & Company, Iberia, the United Nations, and Blue Banana delivering design solutions that connect business goals with human impact.

Erretres expertise spans Brand Strategy & Identity, Digital Product Design, UX/UI & Design Systems, combining innovation with operational depth. Its projects have contributed to over $7 billion in client market value, and the studios work has been recognized by institutions such as D&AD and Laus Awards.

Today, Erretres operates as a single international team with hubs in Madrid, London, Brussels, Tokyo, and San Francisco, collaborating across time zones to build the brand infrastructures of the future. Its belief remains constant: design is not decoration its strategy.

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Erretres Reviews


Reviews from Google Maps are available on this profile.
A studio with a tireless spirit for well-made design. Passionate, creative people with an energy that's contagious! "
Pablo Ch.'s Review Sourced from Google
The best team of professionals! "
Rebecca Urdaneta's Review Sourced from Google
Excellent professionals "
Luis Burgos (Galería de arte)'s Review Sourced from Google
Best place to work "
Jesus Latuff Leon's Review Sourced from Google

Erretres Team Bios

CEO & Founder
Pablo Rubio Ordás
CEO & Founder
Responsible for all creative projects since founding Erretres in 2003.A recognised figure in the design industry, he was creative director of Matador magazine and authored his book Digital Branding in 2022, published in Japan by Cross Media Publishing.
Chief Operating Officer
Agustín García Benavente
Chief Operating Officer
With a background in economics and business management, Agustín built his career across BBVA and Barclays before becoming General Director at La Fábrica. Since 2017, he has been COO at Erretres, leading operations and aligning business strategy with creative growth.
Design Director
Ollie Briggs
Design Director
Originally from England, Ollie studied Graphic and Communication Design at the University of Leeds. After working with Sky, Elmwood, and Design Council England, he joined Erretres in 2016, leading projects for the UN, McKinsey, Santander, and fintechs like Returnly and Bnext.
Design Director
Xarly Rodríguez
Design Director
Xarly has over 15 years of experience in brand creation and management. He has collaborated with international consultancies and independent studios such as Interbrand, Superunion, Grávita, Zapiens, Hanzo, and Mandarina Brand Society. His portfolio includes work for clients such as Google, Repsol, M
Strategy Director
Clara López
Strategy Director
With over 10 years of experience in brand strategy, Clara has worked with Superunion, FutureBrand, and Baud for clients like Acciona, BBVA, Cepsa, and Vodafone. She lectures at Rey Juan Carlos and Villanueva universities and holds degrees in Advertising and Innovation Management.
Digital Design Director
Angélica Jiménez
Digital Design Director
Angélica is a digital product designer who has worked with Santander, BlueBanana, Grenergy, and IE University. She leads UX, UI, and design system development, ensuring quality and accessibility. She also teaches coding at the Escuela Superior de Diseño de Madrid.
Senior Account Manager
Esther Rebollar
Senior Account Manager
With over 15 years of experience in art and contemporary culture, Esther has managed multidisciplinary projects across sectors. Since joining Erretres in 2012, she has led work for clients such as KPMG, Telefónica, UNICEF, Santander, Movistar, and Grupo Pachá.
Senior Account Manager
Rocío Soler
Senior Account Manager
With a degree in Philology, Rocío spent 15 years at La Fábrica as a project coordinator. Since joining Erretres in 2017, she has managed projects for clients such as the United Nations, McKinsey, Yessing, Everis, EYs 4AM, and Quantum Energy Squares.

Erretres Clients

Grenergy
Playtomic
Blue Banana
BBVA
Civitatis
Seedtag
KPMG
Visa
McKinsey & Company
El País
Unicef
Bresh
Autocasión
HMY
UDIT
Embat
Canal +
EKO
Banco Pichincha
Bkool
Buendía Estudios
4AM
Hammam
Antena 3
Ulity