FRED & FARID is a branding agency dedicated to building brands that leave a lasting emotional impact. It understands that brands compete for memory, and the agency achieves this through a clever blend of brand purpose and storytelling. With a presence in major global hubs, FRED & FARID anchors brands in cultural relevance, ensuring each campaign resonates deeply with its audience.
The agency's unique approach stems from a diverse cultural mix, blending the French appreciation for craft, Chinese digital prowess, and America's strategic vision. FRED & FARID excels in developing creative solutions to business challenges, always focusing on connecting brands to culture with a purpose-driven mindset.
Whether through brand strategy, social activation, or content production, the agency's work consistently mirrors diversity, equity, and inclusion values, further supported by a strong commitment to societal improvement. FRED & FARID's notable clients include Power of Zero, ClientEarth, Sea Shepherd, Unitaid, and Tencent Foundation.
