Lower Cross

Built To Save You From Your Agency
4 Greenwich Office Park, Greenwich, Connecticut 06831, United States
https://www.lowercross.com
Lower Cross

Lower Cross Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$250/hr
Year Founded
2021
Lower Cross is a boutique digital strategy and growth management firm specializing in ecommerce, marketing, and high-impact paid media. The firm is based in Greenwich, Connecticut, and was founded by Jonathan Geller in 2021. Lower Cross works predominantly with direct-to-consumer brands and private equity portfolio companies generating between $5M and $250M in annual revenue, offering a combination of high-level strategic consulting and hands-on execution.

Geller established Lower Cross to address the pain points many companies call out after working with marketing agencies, and a key element of the company's value proposition is senior-only engagements. While agencies typically use junior staff and layers of middle management to handle client accounts, Lower Cross only employs a lean team of senior executives who are subject matter experts in their fields. That means no junior staff or interns ever touch a client's account.

The firm's service offerings encompass digital strategy, paid media management, fractional CMO engagements, creative strategy and production, landing page development, and email and SMS marketing. Lower Cross distinguishes itself by aligning incentives with client profitability. Its approach integrates offer architecture, creative ideation, media buying, conversion rate optimisation, and lifecycle marketing to manage the entire customer journey.

Geller and his team emphasize a disciplined, data-driven philosophy. The firm rejects vanity metrics, focusing instead on key business outcomes and profitable new customer acquisition for its clients. Lower Cross challenges common industry assumptions and advocates for profit-driven growth, full-funnel integration, and efficient advertising practices.

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Lower Cross Services

Digital Marketing Expertise
Digital Marketing Expertise
  • Growth Marketing
  • SMS Marketing
PPC Expertise
PPC Expertise
  • Google Ads

Industries

  • eCommerce
  • Retail
  • Fashion
  • Finance
  • Consumer Goods
  • Corporate Services
  • Food and Beverage
  • Real Estate
  • Health Care
  • Luxury

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Lower Cross Team Bios

Founder & CEO
Jonathan Geller
Founder & CEO
Jonathan Geller is an operator behind billions in revenue across digital commerce and media, with over two decades of experience building and scaling companies.
COO
Zach Epstein
COO
Zach Epstein is a veteran operations lead with a history of helping small teams accomplish big things.

Lower Cross Clients

Republic Records
Jacob & Co.
RLTY

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