Search algorithms reward rich and targeted content. Taxonomies, templates, and assets in e-commerce platforms tend to be restrictive, inherently unstable, and may not fully differentiate product facets or leverage best practice markup. Escaping these constraints is critical to communicating value to the search engines and ranking effectively.
Our SaaS platform, MarketReach, allows clients to enhance visibility at scale by publishing optimized pages for thousands of keywords that are algorithmically merchandised with the most appropriate products.
These pages are:
- Fully indexable, designed to meet all aspects of "best practice" SEO techniques,
- Data-rich, leveraging keyword-rich URLs, structured data, optimized video/imagery, and other markup elements,
- Performant, content loads quickly because it's independent of any technology or platform constraints,
- Responsive, meeting the "mobile first" search standard without external or vendor dependency,
- Stable, content is platform independent, rankings are immune to any future platform or architecture changes,
- Fault-tolerant, consisting of plain HTML and JavaScript with no database dependency. Capable of serving significant load with no degradation in performance,
- Self-sustaining, algorithmically merchandised
