Molasses

Over 20 Years Of Bold, Simple, Disruptive Branding
201 Kent Street, Sydney, 2000, Australia
https://studiomolasses.com

Molasses Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$150/hr
Year Founded
2017
Over 20 years of bold, simple, disruptive branding.
We're a full-service branding studio with 20 years of experience.
We're driven by insights and agile in turnaround.

We deliver end-to-end across:
  • Brand Identity, packaging and comms.
  • Brand innovation / NPD
  • Trade Marketing; customer POS, venue branding, educational tools and supporting range reviews
We are a little unexpected because we believe:
Unexpected design comes when you're curious and explore the twists.
Unexpected service happens when you're focused on transparency, not the timesheet
Unexpected results happen when you're just a little bit weird.
Unexpectedly, Molasses.

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Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Naming
  • Product Marketing
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Visual Communication
Product Design Expertise
Product Design Expertise
  • Digital Design

Industries

  • Consumer Goods
  • Beer
  • Boutique
  • Beauty
  • Delivery & Takeaway
  • Entertainment
  • Fashion
  • Automotive
  • Agriculture

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Molasses Portfolio

Molasses - McWILLIAM'S
Package Design
McWILLIAM'S
$20K - $100K
4 Months
2020
Molasses - INNOVATION
Package Design
INNOVATION
$5K - $20K
2 Months
2022
Molasses - REWILD
Brand Design
REWILD
$20K - $100K
4 Months
2022
Molasses - MINIS
Package Design
MINIS
$20K - $100K
3 Months
2025
Molasses - KING'S REACH
Package Design
KING'S REACH
$5K - $20K
2 Months
2025
Molasses - BRIAR RIDGE - FORTIFIEDS
Package Design
BRIAR RIDGE - FORTIFIEDS
$5K - $20K
3 Months
2024
Molasses - BANDED WHISKY
Package Design
BANDED WHISKY
$5K - $20K
2 Months
2023
Molasses - SARA LEE - CAMPAIGN
Brand Design
SARA LEE - CAMPAIGN
$20K - $100K
4 Months
2025

Molasses Reviews


Reviews from Google Maps are available on this profile.
Working with Molasses has been such a great experience. The team was quick, communicative, fun and really easy to work with. What I appreciated most was how genuinely they listened to what we wanted, even when our vision pushed against the initial concepts. They stayed open, collaborative and determined to get it right. We felt heard the whole way through. Highly recommend them. "
Tarryn VR's Review Sourced from Google
Dan and the team at Molasses have been a fantastic creative partner - collaborative, responsive, and consistently on-brand. Their ability to translate strategy into standout creative has brought real impact to our campaigns. We’ve genuinely enjoyed working with them and value the quality they bring to every project. "
Sarah Maxwell's Review Sourced from Google
I've worked with Molasses on several wine briefs over the years. Dan and Kent are always a pleasure to work with, and fun! Not only do they produce great work, but they listen, take onboard feedback and help build on ideas for the best solution. Truly an extension of your team. "
Leo Toy's Review Sourced from Google
Have worked with Dan, Kent and Nicole for the past few years. Always super high quality work, happy to go the extra mile and willing to help anyway they can. Highly recommend them! "
Sally Baker's Review Sourced from Google
I’ve worked with this agency twice now on liquor brands, and both experiences have been excellent. The team is very easy to work with—professional, humble, and always open to feedback, which makes even the tough conversations straightforward and productive. Their creative work is strong, polished, and consistently on point. Highly recommend for anyone looking for a brand design partner in Sydney. "
Fiona Seath's Review Sourced from Google

Molasses Team Bios

Co-Founder and Brand Director
Dan Parritt
Co-Founder and Brand Director
With over 20 years experience in branding and FMCG - both agency and brand side Dan brings experience and a little bit of quirk to every project.

Molasses Clients

Allied Pinnacle
Ferrero
Duxton Vineyards
Pernod Ricard
Sara Lee
MILKLAB
Taylors Wines
Marnong Estate
Moët Hennessy
Victa