NYBA is the AI platform for ticket sales in live entertainment. Promoters, festivals, venues, theaters and ticketing companies book their campaigns directly in NYBA OS. The platform launches them automatically on Meta, TikTok and Google, including YouTube, and optimizes them continuously on real ticket sales instead of clicks.
Behind it: more than 75 million tickets sold, 1,200+ events per year and over twelve years of campaign data across 25+ markets.
What NYBA OS does: demand forecasting per show, city and on-sale phase; campaign automation across all channels; ticket-level attribution based on real ticketing data; AI audiences built from millions of ticket purchases; and since October 2026 ChatGPT Ads (beta) for promoters.
Clients include Live Nation, Cirque du Soleil, AEG, Superstruct (elrow), Merlin Entertainments, Lollapalooza, Rolling Loud, Wireless, WWE and BBC Earth Experience. TikTok Marketing Partner since 2020. Headquartered in Frankfurt am Main.



