We are an independent branding studio based in São Paulo, Brazil.
Our name is a homage to Winther Milton Scalamandré, grandfather of the founding partner of Papanapa and a man known for his unique sensibility to craft visual and engaging stories.
With over a decade of experience, we have worked with well-known brands, startups, and small businesses at different stages of their journeys. From developing concepts to obtaining investments, conquering new territories, or discovering the best way to reinvent themselves for the world, we use the power of narrative and design to build authentic, inspiring, and long-lasting brands.
Whether creating a brand system or crafting bespoke typefaces, our creative process is rooted in strategic thinking, experimentation, and close collaboration with clients and partners. We take a hands-on approach and constantly explore uncharted territory to push boundaries, transform businesses and drive success for our clients.
Headquarters
Rua dos Três Irmãos, 310 - Jardim Guedala, Sao Paulo, 05615-190, Brazil
With a Masters degree from the School of Visual Arts (NY), Gustavo took part in lectures such as DiaTipo and PechaKucha, and has also exhibited his work in the United States, Spain, and Brazil. Gustavo also taught in the Graphic Design programa at Miami Ad School for 8 years.
Marilia Garcia
Partner And New Business Director
Graduated in Advertising from FAAP. In the past, she worked as a planner for advertising agencies. At Papanapa, Marilia is in charge of new businesses while managing the studios' administrative department.
Lucas Rodrigues
Project Leader
Graduated in Design from Faculdades Integradas Rio Branco, Lucas Rodrigues is passionate about building brands, and in his spare time, he contributes to the Brazilian art scene, especially Hip Hop.
Gustavo Kone
Senior Designer
Graduated in Graphic Design with an emphasis on typography from Universidade Anhembi Morumbi, Gustavo focuses on creating brands and visual identity projects. He also has a deep passion for illustration, type, and motion design.
Gabriel Mesoma
Senior Designer
Graduated from the School of Industrial Design (ESDI). He loves the opportunity to delve into new worlds with each new project that only brand building makes possible. He is passionate about gastronomy and packaging and is always delighted when he can combine these passions in his projects.
Cassia Freire
Graphic Designer
Multidisciplinary designer with a focus on branding and an interest in editorial and typography.
Luana Cordeiro
Junior Designer
Graphic Design student at Anhembi Morumbi University.