We believe in the power of narrative and design to build relevant, genuine, and inspiring brands.

Rua dos Três Irmãos, 310 - Jardim Guedala, Sao Paulo, 05615-190, Brazil

Papanapa Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
Year Founded
We are an independent branding studio based in São Paulo, Brazil.

Our name is a homage to Winther Milton Scalamandré, grandfather of the founding partner of Papanapa and a man known for his unique sensibility to craft visual and engaging stories.

With over a decade of experience, we have worked with well-known brands, startups, and small businesses at different stages of their journeys. From developing concepts to obtaining investments, conquering new territories, or discovering the best way to reinvent themselves for the world, we use the power of narrative and design to build authentic, inspiring, and long-lasting brands.

Whether creating a brand system or crafting bespoke typefaces, our creative process is rooted in strategic thinking, experimentation, and close collaboration with clients and partners. We take a hands-on approach and constantly explore uncharted territory to push boundaries, transform businesses and drive success for our clients.
Rua dos Três Irmãos, 310 - Jardim Guedala, Sao Paulo, 05615-190, Brazil

Areas of Expertise

  • Branding Expertise
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Strategy
  • Naming


  • Beer

Client Types

  • Startups
  • Small Businesses
  • Enterprise / Corporate

Papanapa Portfolio

  • Papanapa - Sesc Verão 2022
    Sesc Verão 2022
  • Papanapa - Allonda
  • Papanapa - Bibsans
  • Papanapa - Vizi
  • Papanapa - Geopagos
    Graphic Design

Papanapa Team Bios

  • Partner and Creative Director
    Gustavo Garcia
    Partner and Creative Director
    With a Masters degree from the School of Visual Arts (NY), Gustavo took part in lectures such as DiaTipo and PechaKucha, and has also exhibited his work in the United States, Spain, and Brazil. Gustavo also taught in the Graphic Design programa at Miami Ad School for 8 years.
  • Partner And New Business Director
    Marilia Garcia
    Partner And New Business Director
    Graduated in Advertising from FAAP. In the past, she worked as a planner for advertising agencies. At Papanapa, Marilia is in charge of new businesses while managing the studios' administrative department.
  • Project Leader
    Lucas Rodrigues
    Project Leader
    Graduated in Design from Faculdades Integradas Rio Branco, Lucas Rodrigues is passionate about building brands, and in his spare time, he contributes to the Brazilian art scene, especially Hip Hop.
  • Senior Designer
    Gustavo Kone
    Senior Designer
    Graduated in Graphic Design with an emphasis on typography from Universidade Anhembi Morumbi, Gustavo focuses on creating brands and visual identity projects. He also has a deep passion for illustration, type, and motion design.
  • Senior Designer
    Gabriel Mesoma
    Senior Designer
    Graduated from the School of Industrial Design (ESDI). He loves the opportunity to delve into new worlds with each new project that only brand building makes possible. He is passionate about gastronomy and packaging and is always delighted when he can combine these passions in his projects.
  • Graphic Designer
    Cassia Freire
    Graphic Designer
    Multidisciplinary designer with a focus on branding and an interest in editorial and typography.
  • Junior Designer
    Luana Cordeiro
    Junior Designer
    Graphic Design student at Anhembi Morumbi University.

Papanapa Clients

  • Ambev
  • Adyen
  • Accountfy
  • Cyberlabs
  • Grupo Boticário
  • Sesc
  • Comexport
  • KES
  • ViX

Papanapa Awards

  • Papanapa - Award 1
  • Papanapa - Award 2
  • Papanapa - Award 3
  • Papanapa - Award 4
  • Papanapa - Award 5
  • Papanapa - Award 6
  • Papanapa - Award 7
  • Papanapa - Award 8
  • Papanapa - Award 9