PR Central
People connecting with people: travel & hospitality PR in Mexico
Saturnino Herrán 77, Col. San José Insurgentes, Benito Juárez, Mexico City, 03900, Mexicohttps://prcentral.com
PR Central Overview
- Year Founded
- 2014
- Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- Inquire
What we do: earned media and media relations, travel trade relations with tour operators and travel agencies, destination representation in Mexico, travel agent training, spokesperson programs, events and campaigns with content creators.
Who we work with: Fairmont Mayakoba and Destination Canada have been clients since 2014, and Destination Toronto and Northwest Territories Tourism since 2019. Since 2024 we are Destination Toronto's official representative to the Mexican travel trade. Other current clients include Minor Hotels (NH Hotels, NH Collection, nhow and Avani), FITUPAZ, the La Paz Tourism Trust, Expedia Group, Destination British Columbia, Jackson Hole Mountain Resort and Hotel Dreams Estrella del Mar.
Recognition: Gold SABRE Award 2020 (Travel & Leisure) for Radar Turistico, our monthly study of Mexican travelers during COVID-19; a Certificate of Excellence at the SABRE Awards Latin America 2019 for Visit Orlando; and LUXlife magazine's Hospitality Awards 2022. We are members of PRORP, the Mexican Association of Public Relations Professionals.
Case studies: https://prcentral.com/en/projects/
PR Central Portfolio
Public Relations
La Paz, Baja California Sur: year-round destination PR
Travel
- $20K - $100K
- 32 Months
- 2026
Influencers
GoPro Meetup La Paz 2024: 16 content creators
Recreation & Travel
- $5K - $20K
- 5 Months
- 2024
Public Relations
Radar Turistico: Gold SABRE Award 2020 travel study
Travel
- $5K - $20K
- 16 Months
- 2021
B2B PR
Visit Orlando: 360-degree travel trade strategy
Travel
- $20K - $100K
- 48 Months
- 2020
Crisis Management
Canada visa change: crisis communications in Mexico
Travel
- $20K - $100K
- 11 Months
- 2024
B2B PR
Destination Toronto: official travel trade representation in Mexico
Travel
- $20K - $100K
- 12 Months
- 2024
PR Central Services
Industries
- Travel
- Recreation & Travel
Client Types
- Medium Businesses
- Enterprise / Corporate
Branding Expertise
- Brand Messaging
- Brand Positioning
- Brand Strategy
PR Expertise
- B2B PR
- Corporate Communications
- Crisis Management
- Digital PR
- Event Management
Social Media Expertise
- Community Management
- Influencers
- Social Media Consulting
PR Central Clients
PR Central Reviews
Reviews from Google Maps are available on this profile.
Large communications and public relations agency for tourism. "Jazmín López's Review Sourced from Google
Very serious and professional. Good location; street parking available. Excellent service. "Huatulco Filmfoodfest's Review Sourced from Google
The best "Tania Canedo's Review Sourced from Google
PR Central Team Bios
Managing Partner of PR Central, the Mexico City PR agency specialized in travel and hospitality. Leads, together with Alethia Garcia, the agency's work for tourism boards, hotels and travel brands such as Destination Canada, Destination Toronto and Fairmont Mayakoba.
Managing Partner of PR Central, the Mexico City PR agency specialized in travel and hospitality. Leads, together with Jorge Morfin, the agency's work for tourism boards, hotels and travel brands such as Destination Canada, Destination Toronto and Minor Hotels.
PR Central Awards
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