Im highly familiar in all the core design software, with Photoshop probably being my fave. I also enjoy using After Effects to create short animations. Prior to design, my digital marketing career had me creating visual content across digital and print for various FMCG brands, and I gained plenty of insight into consumer behaviour. This commercial awareness has proven v useful, and still informs my design decisions today.

By 2022, I knew graphic design was the career for me, so I shunned the numbers and metrics, packed up my things and enrolled myself into Shillington's Graphic Design course in NYC. Not only did my time there cement my love for design (and Van Leeuwen), but I learnt all about design principles, working with briefs, thinking conceptually and ideation.

Areas of design I'm particularly excited by? Branding, editorial and web design, with a bit of motion thrown in. But honestly, I'm interested in all of it. In my free time, I'm usually designing something. I've gotten really into those brief generators on IG recently.