YellowYoyo

Working with Yellowyoyo has been a real turning point for us.Like many business owners, we’re often so focused on the day-to-day that it’s easy to lose sight of the bigger picture. What Yellowyoyo offered wasn’t just a service – it was space. Space to pause, reflect, and look at our business with fresh eyes.They helped us step back and dig into the foundations – the roots of who we are, what we stand for, and where we’re heading. Because let’s face it, if the roots aren’t strong, the business won’t grow – no matter how hard you work at the surface level.Through a combination of strategic challenge, future-focused thinking, and honest insight, they encouraged us to move beyond the transactional and start thinking long-term. It’s not just about what we’re doing now – it’s about what we’re building for the future.If you’re looking for a team who’ll challenge your thinking, support your vision, and help you build something stronger, more sustainable, and more aligned with who you are – I can’t recommend Yellowyoyo highly enough. "

Like many other people, I had an idea for a business. Unlike others, I decided to take a gamble and pursue it for a couple of months to see if it had legs, to see if it went anywhere. I decided that if I was going to go on this adventure, I needed to look as professional as possible (go big or go home).Before I could approach suppliers/investors etc, I realised that I needed to look the part.So, with that in mind I approached Yellowyoyo, and before I knew it, not only did I have a credible looking business, I had a brand. Now I have no choice but to pursue this idea, as it is too good not to. Not only did it grow legs, it’s now snowballing!After the first meeting with Yellowyoyo’s Creative Director Amanda, and telling her my vision, goal and strategies, I knew I was on to something. This team really know what they're talking about. I’d played around with some AI generated images for a logotype, which I then presented to the team during a meeting. I'd mentioned how much I liked the image and asked if I could have a design that was similar.It was kindly explained that while my approach could work, there was a better, more strategic way to tackle the project. Yellowyoyo brought decades of experience – I was fresh out of the army.So, I listened and trusted their judgement - which turned out to be one of the best decisions I have made! Hearing a gentle no, in hindsight, was one of the most important things that could have been said to me.They didn't just say yes for a quick fix.They didn't just say yes to keep me happy.They didn't just say yes to take my money and send me on my way.They said no. Explained why they said no, made sure I understood why and still wanted to work on the project.I cannot stress how important that was. I also cannot stress how right they were. I'm so happy I trusted their judgement and expertise. I'm now in a position where I need to take this business idea forward. Yellowyoyo have filled me confidence, and it looks too professional, too exciting not to.I am currently on my third branding phase with Yellowyoyo. The first phase was research and customer analysis, initial design, logo, font, colour etc. I was kept up to date with progress via regular meetings and presentations. The second phase was collateral design and delivery, plus advice around marketing and advertising. Yellowyoyo very kindly utilised some of their contacts for me for swift delivery during this phase.We’re currently in the beginning of the third phase, where I’ve been introduced to more members of this fantastic and knowledgeable team - I cannot explain how excited I am moving forward.At the risk of sounding cliché, watching something go from just an idea to this level of credibility is so rewarding. Yellowyoyo believed in my product, they really know business and what they're talking about. I’m in the establishing phase of this whole project right now but I will 100% be using Yellowyoyo in every capacity moving forwards.Thanks Team. "

I’ve worked with Yellowyoyo on numerous occasions across my own ventures—each time bringing something new to life. This latest project was no different. While I initially considered keeping things lean, I knew how critical it was to get the brand foundations right from the outset.Investing in Yellowyoyo was absolutely the right call. The team delivered once again, with clarity, creativity, and a deep understanding of what I wanted to build. I now have a timeless brand that reflects my values and gives me the confidence to grow with purpose. "

Yellowyoyo did a brand perception session with us, which helped us form the strategy for our new rebrand. It was a really insightful and informative session and really helped us identify how to become the brand we want to be perceived as, rather than the brand we think we are currently. Great session and advice, learned a lot! "

Working with Yellowyoyo has been an insightful and thoroughly enjoyable experience. Their Discovery workshop not only gave me the space to reflect on my business, but it also offered a new level of clarity and direction. The depth and thoroughness of the audit report was particularly impressive, providing valuable insights into the future of our industry, the challenges, and a clear view of the competitive landscape. The team at Yellowyoyo took the time to understand my business, and their dedication to delivering thoughtful and actionable recommendations was evident throughout. I'm genuinely excited about our ongoing collaboration and the potential for future growth. I’d highly recommend Yellowyoyo to any business looking for expert guidance and strategic vision. "