Theo L. Cramer, Ed.D. President at Lend Your Celebrity

5.0★

Web Development Review from Theo L. Cramer, Ed.D.

As a newly established educational non-profit, we needed full support--website development, a logo, branding, email, etc. We could not have found a better partner than New Target, Inc. They are the consummate professionals. They were fully present and always available for questions and feedback. We were always included in the design process. The New Target, Inc. team was always attentive, they offered great recommendations, they listened, and they made us feel valued throughout the entire process. We look forward to a long relationship with their team. We highly recommend the talented staff at New Target, Inc. to any organization needing digital support. New Target, Inc. is a first-rate company.

David Dumas Sr. Manager of IT at MATHCOUNTS Foundation

5.0★

Web Design Review from David Dumas

We have been working with New Target over 5 years ago and have been extremely happy with the services they have provided. We selected them to redesign our Drupal website and then provide ongoing support related to design, development, and hosting. Some of requirements of the redesign project included: a multi-program registration portal, integration with 3rd party systems (QuickBooks, Salesforce, payment platforms), merging content/users from a second website into our main one, and redeveloping a custom test scoring and reporting tool used by volunteers. Our website is utilized by several distinct constituent groups, and addressing their very different needs often requires complex functionality and workflows. Their team has been excellent at navigating these challenges and implementing systems that satisfy user requirements. It has been a great experience partnering with New Target, and I would highly recommend them to others.

Meara Cummings Marketing Support at NAEMA (North American Energy Markets Association)

5.0★

Digital Strategy Review from Meara Cummings

We've had a fantastic experience working with the New Target team so far in our rebranding project. This is the first formal rebrand in the organizations history, so it was critical to get it right. From day one, Hannah (account manager) and Rachel (lead designer) brought a thoughtful, collaborative, and incredibly well-structured approach to the process.They have worked seamlessly with our rebrand committee, balancing creative exploration with clear communication and deadlines that kept us moving forward. After this strategic and thoughtful approach has resulted in a modern new logo and comprehensive brand guidelines that truly capture the spirit of the association.We are so grateful for their partnership and would highly recommend New Target to any organization looking for a creative / digital partner!

Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.