Standout Features:
- Modular card-based itinerary architecture
- Delightful illustrative microinteractions
- Fully integrated multi-modal mobility ecosystem
Goons Design created the app for ChicTrip, a travel planning tool by Taiwan’s leading mobility provider, Hotai Group. The app serves as a personal mobility assistant, integrating multiple transportation services into one seamless experience for on-the-go travelers.
A key feature of the design is its use of a modular card-based layout. The cards feature beautiful, full-bleed imagery and all the essential information, like dates and participants, in a compact format.
This is a brilliant design choice for a travel app, seeing that the cards are easy to read and are visually appealing. The bold, high-contrast CTA also ensures that the most important function on the page is always easy to find.
Across several views in this Android and iOS app, a red cartoon mascot interacts with UI elements like QR codes and pop-ups. You'll see it waving, pointing, or popping up with fun accessories. These illustrations are seamlessly embedded next to system functions.
While many apps prioritize a sleek, minimalist look, ChicTrip embraces a warm, personality-driven aesthetic. Plus, they're not arbitrary, guiding you with light-hearted emotional cues. This is a great example of whimsy with a purpose.
The app's interface is a great example of a multi-modal mobility ecosystem. It brings together a wide range of transportation options into one place. Integrating multi-modal transport into a single, cohesive UI is not a small feat, and the agency did so seamlessly.
Ultimately, this is a design that is both fun and incredibly functional. From the modular cards to the charming illustrations, every detail is designed to make the user's life easier.
With 58% of smartphone users feeling more favorable toward companies whose mobile apps are well-designed, ChicTrip is a complete and compelling success.
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