Standout features:
- Augmented Reality-powered 3D images of food
- UI assistant for hands-free orders and personalized suggestions
- Fast checkout flow
Another Russian software development agency on this list, Surf, has rethought the mobile app design for KFC, one of the world’s largest fast-food restaurant chains.
Their fundamental additions to this app were a voice UI assistant for hands-free ordering, a 3D augmented reality menu and an AI-powered smart assistant for personalized suggestions.
As the basics for the new KFC Russia app design, Surf introduced the sans-serif Cena Pro Condensed typeface and black, white and red as the three primary colors.
The multifunctional user dashboard uses the mechanics of Instagram or Facebook stories. It enables users to manage orders and keep up to speed with special offers and loyalty progress. The real-time order details are easily accessible and provide info on time to delivery.
The AR-augmented app even lets users know what their orders will look like through 3D scans of new dishes and special offers. This provides a whole new level of trust-building and emotional resonance with the target audience.
