Kevin Cale is an experience strategy and design leader with more than 30 years working across creativity and technology. As executive director of experience strategy and innovation at eDesign Interactive, an award-winning digital agency in Morristown, New Jersey, he focuses on AI-driven brand experiences, personalized digital ecosystems, and connected customer journeys.
His career began as co-owner of Tisha Creative, where he led creative direction, brand storytelling, and digital design before the studio was acquired in 2014.
He later served as head of design for North America at Avanade, the Accenture and Microsoft joint venture, overseeing an organization of more than 300 designers. At Slalom, he helped Fortune 500 companies reimagine customer experience through AI and connected retail. At Publicis Groupe, he worked across Spark Foundry and Publicis Sapient, connecting creativity, media, and data for brands in retail, big pharma, healthcare, technology, and financial services.
Kevin's work has earned honors from the Webby, FWA, Awwwards, GDUSA, Lovie, and Davey awards, driven by his belief that the future of marketing belongs to brands that show up for people rather than simply talk about themselves.





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