Standout Features:
- Heart and cross logomark
- Clean geometric sans-serif wordmark
- Fresh green palette and versatile logo versions
Avenier recognized the need to replace its logo mark that felt dated or no longer fully represented the company accurately. So, 321 Creative Crew was onboarded to create a successor that feels meaningfully relevant to the brand and its industry, while still remaining recognizable and practically applicable in all the ways a logo can be used.
The updated logo features a unique abstract symbol made from just a single, continuous green line. Inside, it integrates a heart shape and a cross element that also functions as a human silhouette. All these elements together speak about themes like care, compassion, and health, which is perfect for Avenier's healthcare field.
Working right alongside the new symbol is an updated wordmark that is much more modern. It uses a similar geometric sans-serif font but now in bolder strokes. With these new wide letterforms, the text feels more stable and much more legible — a definite visual upgrade for the brand's image.
The redesign keeps green as the core color, tapping nicely into the color's common connection with the health and well-being industry. However, it now uses a brighter, updated shade. The logo also now shows great practical flexibility, functioning in the standard green-on-white format and reverses cleanly as a white-on-dark inverse version.
Updating an established brand's health and wellness logo design, especially for well-known companies in conservative fields, often involves updating — not overhauling — key visual elements while still retaining some core brand equity. 321 Creative Crew managed to achieve this without completely abandoning its familiar, hard-earned brand recognition.
