Bazar

Standout Features:

• Double-representation of brand identity
• Neat and pristine typography
• Sophisticated color choices

Bazar is a traditional European cocktail bar that serves a wide range of drinks and spirits. Due to rebranding, the company commissioned Lucied Branding & Web to design a new logo that would effectively introduce the pub to a modern market.

The designers zeroed in on the English meaning of Bazar, which is a thrift store. At first glance, the logo resembles a hanging sign anchored by the two As of the brand name. But upon closer inspection, they are actually reversed cocktail glasses.

These visual elements are aptly incorporated into the logotype, which is framed in a rectangular shape to emulate signage. They went with soft and decent colors like muted gold, black, and white to reflect the high-standard bar atmosphere.