Standout features:
- Hopeful and supportive
- Nice combination of lowercase and all-caps fonts
- Colorful
Established by Social Support Rehabilitation Counsellor and Adjunct Professor, Dr. Caroline Howe, Create Today aims to build online solutions that help nourish a healthy, productive and supportive workplace.
Together with her co-founder, Paula Billig, she draws from decades-long experience in psychosocial safety, workers comp, injury prevention, and other related fields to find the best possible methodology for recovering from workplace maladies through the community.
With that in mind, Create Today embraces such keywords as “welcoming, confident” and “hopeful”. Words, that are clearly embodied in their logo, designed by the Let Her Fly agency.
The logo is simple, however, it emanates optimism. With its clean style, supported by lowercase, sans-serif font combined with the three circles iconography it is both symbolic and emotional. It alludes to psychological and physical support, intertwined together, with the letter “C” wrapped around the logo like “a warm embrace.”
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