Pacama Coffee

Standout Features:

• Bold and wide logotype
• Symbolic ‘signet ring’ icon
• A warm and subdued color story

Pacama Coffee caters to caffeine lovers looking for premium, specialty, and high-quality options. They specialize in crafting modern lifestyle coffee products - a unique selling point perfectly conveyed by its logo designed by The Upturn Studio.

The main element of the logo is the logotype which features a wide, strong, and inverted styling. It brings out the bold and defiant brand character while keeping the aesthetic tasteful and well-balanced.

Also, the brand uses a deconstructed signet ring illustration composed of oval lines inscribed in a circle. The image represents the sun rising over Pacama’s intricate coffee tree cultivation - the thing that sets the brand apart from the competition.

Being a company that focuses on evocative craft products, the Moche typeface used in the typography creates a warm atmosphere for the visual language filled with class and charm. And for the finishing touches, the dominant gold detailing comes through beautifully!