PITT

Kinsmen Collective reimagined PITT’s identity by moving away from the heavy, hyper-masculine look common in BBQ branding. Their approach brings in a lighter, more welcoming atmosphere where grilling feels social and easygoing. The playful logo, lively color choices, and friendly tone open the brand to a broader audience.

Based in ’s-Hertogenbosch, Kinsmen Collective is a design-driven production company blending artistry, strategy, and storytelling. Their collective of designers, creators, and marketers brings big ideas to life across formats, making complex concepts engaging, clear, and high-quality for clients with ambitious visions.