Poncho is Pakistan’s first dedicated sports booking platform, created to make reserving time at top arenas easy, fast, and reliable. MENR Studios reflects this app-first purpose through a logo identity that combines sport, movement, and utility, built around a green map-pin icon with an embedded sports ball and a rounded, energetic wordmark that stays clear and adaptable.
Across signage, app icons, paddles, uniforms, and promotional materials, the green-and-black palette stays consistent and high-contrast, making the brand instantly recognizable in both digital and physical environments.
MENR Studios is a multidisciplinary design studio based in Amsterdam, Netherlands. Known for their instinct-driven approach, the studio specializes in brand identity systems that merge strong visual storytelling with practical application.
Their work emphasizes clarity, originality, and emotional impact, creating brands that feel confident, contemporary, and built to last across both digital and physical environments.
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