Standout Features:
- Clever use of angular geometry
- Thoughtful color harmony
- Contemporary typography
Mental health app Zeal is on a mission to shatter the stigma surrounding mental health. With the help of branding agency Pony Studio, they developed a brand logo that resonates with everyone and stands out from traditional mental health solutions.
The logo's foundation lies in a dynamic interplay of geometric shapes that form a distinctive "Z." This design element ensures immediate brand recognition and memorability. The sharp lines and balanced structure communicate precision and forward-thinking, aligning with Zeal's mental clarity and transformation values.
A lively mix of pastel pink, teal, yellow, and black balances approachability and professionalism. This unconventional palette helps break the stigma around mental health and positions Zeal as an uplifting and supportive resource.
The word "zeal" is rendered in a clean, sans-serif typeface with subtly rounded corners. This modern choice complements the geometric elements and harmonizes sharp angles and smooth curves. The rounded edges also add a subtle warmth to the logo's overall look while reflecting the brand's welcoming and inclusive personality.
